Marketing Automation Specialist

Marketing Automation Specialist In this hybrid role based at our Chicago Headquarters, the ideal candidate will execute the development and optimization of automated marketing journeys across the member lifecycle. Design and implement multi-step workflows that drive engagement, retention, and conversion. Translate data into personalized, scalable experiences using marketing automation platforms and knowledge of customer behavior to drive targeted and measurable outcomes. Essential Responsibilities: Design, build, and optimize automated marketing journeys across email and other channels Develop lifecycle strategies for onboarding, engagement, upsell, and retention Collaborate with cross-functional teams such as product owner, email specialist and audience builder to align journey logic with business goals Manage segmentation, triggers, and personalization logic using dynamic content and behavioral data Monitor performance of journeys and automation flows and identify opportunities for improvement through A/B testing and analytics Ensure data integrity and compliance with privacy regulations (e.g., CAN-SPAM, GDPR) Troubleshoot technical issues related to logic, rendering, and deliverability Stay current on marketing automation trends, tools, and best practices Education: Minimum - 4 Years Bachelors Degree in Marketing, Computer Science or related Years of Experience: Minimum - 3 Years of Marketing, Marketing Automation, Journey Building or related In Lieu of Education: 6 Years in Marketing, Marketing Automation, Journey Building or related Compensation & Benefits: Typical hiring range: $57,500 - $89,500 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge. Additional Compensation: Annual performance bonus Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match. Additional Benefits: Work from home up to 3 days a week Paid parental leave Employee discount programs Time off including paid personal and sick days 11 paid holidays Education reimbursement