Marketing Content & Campaign Analyst
Timken, East Canton, OH, United States
The Marketing Content & Campaign Analyst is responsible for developing and executing marketing content and campaigns across Timken Precision Drives and its sub-brands. This role bridges technical product knowledge and marketing execution, ensuring consistent messaging, high-quality content, and effective campaign delivery across digital channels, sales enablement, and events.
This position works cross-functionally with engineering, sales, and product teams to translate technical information into compelling marketing materials, while also owning campaign execution including email, social media, and tradeshow support.
Key Responsibilities
Content Development & Technical Marketing
Develop and maintain technical marketing content including:
product literature
catalogs
application-focused content
Translate engineering input into customer-facing messaging
Create and maintain templates, presentations, and sales materials
Develop email and social content aligned with brand and product messaging
Campaign Execution & Digital Marketing
Build and deploy email marketing campaigns (platform execution, scheduling)
Execute and manage social media posting across brands
Monitor performance of email and social campaigns
Coordinate digital advertising campaign execution (in collaboration with SEO Manager)
Develop and maintain sales kits and supporting materials
Create marketing assets aligned to Timken and sub-brand positioning
Support development of training materials for internal teams and customers
Trade Shows & Events
Coordinate tradeshow logistics, including:
registrations
booth setup
material preparation
Develop booth layouts and supporting visuals
Ensure brand consistency across all event materials
Support onsite execution as needed
Marketing Operations & Support
Manage marketing platforms (e.g., ZoomInfo, Popl)
Coordinate vendor activities and support procurement processes
Order and distribute marketing materials and business cards
Support trademark and compliance processes
Work closely with:
Engineering teams (technical accuracy, product input)
Sales teams (campaign alignment, lead follow-up)
Marketing & Business Development Manager (strategy and direction)
SEO Manager (alignment on content and search performance)
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
3–6 years of experience in B2B or industrial marketing preferred
Experience developing technical or product-focused content
Familiarity with email marketing platforms (e.g., HubSpot)
Strong organizational and project management skills
Ability to translate technical information into clear, engaging content
Success Metrics
Timely execution of campaigns and deliverables
Quality and consistency of marketing content across brands
Increased engagement across email and social channels
Effective support of sales through usable marketing materialsSmooth execution of tradeshows and events
All qualified applicants shall be treated equally according to their individual qualifications, abilities, experiences and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status or any other basis protected by applicable law.
Why Choose Timken?
Over a century of knowledge and innovation
A culture of top performance
Products that contribute to a sustainable world
A conviction to improve communities around us
Competitive salary and benefits
Not Ready To Apply?
Stay connected by joining our network and we'll keep you informed about upcoming events and opportunities that match your interests.
#J-18808-Ljbffr
This position works cross-functionally with engineering, sales, and product teams to translate technical information into compelling marketing materials, while also owning campaign execution including email, social media, and tradeshow support.
Key Responsibilities
Content Development & Technical Marketing
Develop and maintain technical marketing content including:
product literature
catalogs
application-focused content
Translate engineering input into customer-facing messaging
Create and maintain templates, presentations, and sales materials
Develop email and social content aligned with brand and product messaging
Campaign Execution & Digital Marketing
Build and deploy email marketing campaigns (platform execution, scheduling)
Execute and manage social media posting across brands
Monitor performance of email and social campaigns
Coordinate digital advertising campaign execution (in collaboration with SEO Manager)
Develop and maintain sales kits and supporting materials
Create marketing assets aligned to Timken and sub-brand positioning
Support development of training materials for internal teams and customers
Trade Shows & Events
Coordinate tradeshow logistics, including:
registrations
booth setup
material preparation
Develop booth layouts and supporting visuals
Ensure brand consistency across all event materials
Support onsite execution as needed
Marketing Operations & Support
Manage marketing platforms (e.g., ZoomInfo, Popl)
Coordinate vendor activities and support procurement processes
Order and distribute marketing materials and business cards
Support trademark and compliance processes
Work closely with:
Engineering teams (technical accuracy, product input)
Sales teams (campaign alignment, lead follow-up)
Marketing & Business Development Manager (strategy and direction)
SEO Manager (alignment on content and search performance)
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
3–6 years of experience in B2B or industrial marketing preferred
Experience developing technical or product-focused content
Familiarity with email marketing platforms (e.g., HubSpot)
Strong organizational and project management skills
Ability to translate technical information into clear, engaging content
Success Metrics
Timely execution of campaigns and deliverables
Quality and consistency of marketing content across brands
Increased engagement across email and social channels
Effective support of sales through usable marketing materialsSmooth execution of tradeshows and events
All qualified applicants shall be treated equally according to their individual qualifications, abilities, experiences and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status or any other basis protected by applicable law.
Why Choose Timken?
Over a century of knowledge and innovation
A culture of top performance
Products that contribute to a sustainable world
A conviction to improve communities around us
Competitive salary and benefits
Not Ready To Apply?
Stay connected by joining our network and we'll keep you informed about upcoming events and opportunities that match your interests.
#J-18808-Ljbffr