Paid Media Marketing Manager

## DescriptionThe Paid Media Marketing Manager will own performance marketing strategy and execution across paid social, SEM, affiliate, and emerging channels. You will plan, launch, and optimize campaigns that drive high-quality customers, increase subscription penetration, and improve CAC/LTV efficiency. This role is equal parts strategy, execution, and iteration; perfect for someone who thrives in a fast-moving food + subscription environment and knows how to balance growth with efficiency.Essential Responsibilities:* Own full-funnel paid media strategy across Meta, Google, TikTok, YouTube, and emerging platforms* Plan and manage budgets across channels to hit CAC, ROAS, MER, and payback targets* Build, launch, optimize, and scale ad campaigns across formats and funnel stages* Stay current with industry trends, competitive landscape, and emerging technologies to maintain a cutting-edge acquisition program.* Partner with cross-functional partners to brief performance-optimized UGC, offer tests, landing pages, and video* Lead structured test-and-learn roadmap: messaging, offers, landing pages, audiences, creative hooks* Distill learnings into insights that drive ongoing improvements* Monitor performance daily, proactively troubleshoot, and reallocate budgets in real time* Build and maintain reporting to track performance KPIs, such as but not limited to budget pacing, site traffic, CVR, conversions, revenue, CAC, MER, CPA, AOV, etc.* Dive deep into data to find meaningful trends and insights, which fuel new opportunities and drive optimization decisions, and present this information clearly to management.* Work closely with the VP of Marketing on forecasting, pacing, and scenario modeling* Partner with media agencies, operations and product for promo strategy + inventory impacts to hit aggressive growth targets efficiently.## Qualifications* 3-4 years of experience in growth marketing, digital marketing, or paid acquisition, at a D2C brand, preferably subscription.* Hands-on expertise managing campaigns in Meta and Google Ads.* Experience working with vendor agencies to execute marketing campaigns at scale.* Strong analytical toolkit: GA4, Shopify, Meta/Google platform data, attribution models* Comfortable working collaboratively with multiple cross-functional partners.* Excellent project management skills and ability to set priorities and goals and iterate with clarity.* Strong communication skills, able to share results and insights clearly and concisely. A clear communicator who is able to turn data into decisions and brief leadership simply. #J-18808-Ljbffr