Product Marketing Director (Developer Tools) - $200k base plus bonus & equity
This is Growth, san francisco, ca, United States
$150k–$200k base + equity
We’re hiring a Product Marketing Director to own positioning, messaging, and go-to-market for a fast-growing developer tools company. This is a hands-on individual contributor role, not a people-management or “slide-deck PMM” position. You’ll be responsible for defining how developers understand, evaluate, and adopt the product, and for building the product marketing playbook as the company scales.
You will:
- Own positioning, messaging, and go-to-market
- Translate technical product capabilities into clear developer value propositions
- Lead product launches end-to-end
- Create high-quality developer-focused content and copy
- Partner closely with engineering, growth, and sales
- Establish a repeatable product marketing playbook
What Success Looks Like
First 90 days
- Establish consistent messaging across the company
- Clarify positioning and narrative
- Improve website messaging and case studies
Long-term
- Developers trust the product immediately
- Messaging clearly communicates technical value
- Product marketing becomes a scalable function
Must-Have Experience
- Min 5+ years in Product Marketing
- At least 2 years in developer tools/developer infrastructure
- Experience building positioning and messaging from scratch
- Strong writing ability (blogs, landing pages, launch copy)
- Technical fluency working with engineers
- Experience owning a product launch end-to-end
Ideal Background
You may have worked at companies like Vercel, Supabase, Linear, Planetscale, Stripe, Datadog, LaunchDarkly, or similar developer-first companies.
- Are comfortable as a hands-on IC
- Understand bottom-up developer adoption and PLG
- Have worked across multiple growth stages
- Care deeply about brand, taste, and clarity of messaging
Not a Fit
- Enterprise PMM without a developer audience experience
- Demand-gen or content marketing roles labelled as PMM
- Candidates who need large teams or agency support to execute