Product Marketing Manager - Sales Enablement
Salesforce, Indianapolis, IN, United States
Product Marketing Manager - Sales Enablement
We are seeking a Product Marketing Manager - Sales Enablement to lead the development and activation of sales‑facing content for the Customer Zero program. This role ensures Customer Zero stories are compelling, usable, and impactful in real sales conversations. Partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers need to engage customers, build credibility, and close deals. Translate Customer Zero stories into high‑quality, practical assets, from first‑call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages. Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross‑functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.
Key Responsibilities
Build strong relationships with sales leaders, sellers, and field enablement teams to understand what content is needed, what formats are most effective, and what actually gets used in customer conversations.
Translate field insights into a clear sales enablement strategy for Customer Zero.
Continuously gather feedback and iterate on assets to improve adoption and effectiveness.
Translate Customer Zero transformation stories into sales‑ready materials, including first‑call decks, executive briefing presentations, case studies, narrative summaries, demo scripts, and supporting materials.
Ensure content is tailored to specific personas and buying stages, clearly communicates business value and outcomes, and connects Salesforce capabilities to real‑world transformation.
Develop and maintain a library of high‑impact, reusable sales assets.
Adapt core narratives into role‑based versions and different levels of technical depth.
Ensure content is clear and easy for sellers to use, modular and adaptable, and consistent with Salesforce messaging and positioning.
Partner with Customer Zero program leadership, Product Marketing, Sales Enablement, Customer Success, and Events and Campaign teams.
Ensure alignment between story development, campaigns, and sales activation.
Collaborate to build clickable demos where possible.
Ensure demos clearly show how Salesforce technology enables transformation, the connection between product capabilities and business outcomes, and how implementation applies across industries and company sizes.
Leverage AI to accelerate content creation and iteration, tailor content for different personas and use cases, synthesize feedback, and identify content gaps.
Build scalable tools such as templates, prompt libraries, and reusable frameworks that enable sellers to self‑serve content and maintain consistency across the organization.
Track usage and effectiveness of Customer Zero sales assets.
Partner with Sales Enablement to measure adoption and impact on pipeline and deal progression.
Continuously refine content based on feedback and performance.
Qualifications
5+ years of experience in product marketing, sales enablement, or related roles.
Strong understanding of enterprise sales processes and buyer journeys.
Proven ability to create sales‑ready content that is used in the field.
Experience working with executive‑level audiences and tailoring messaging for different personas.
Strong storytelling and communication skills.
Ability to translate complex technical concepts into clear business value.
Experience working cross‑functionally across marketing, product, sales, and customer teams.
Familiarity with AI tools for content creation and workflow acceleration is a plus.
Benefits Salesforce offers a variety of benefits to help you live well, including: time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at
https://www.salesforcebenefits.com.
Posting Statement (Equal Opportunity Employer) Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We believe in equality for all and strive to create an inclusive workplace free from discrimination. All employees and prospective employees are assessed on the basis of merit, competence, and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other protected classifications. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.
Salesforce offers a variety of benefits to help you live well including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt‑out options.
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Key Responsibilities
Build strong relationships with sales leaders, sellers, and field enablement teams to understand what content is needed, what formats are most effective, and what actually gets used in customer conversations.
Translate field insights into a clear sales enablement strategy for Customer Zero.
Continuously gather feedback and iterate on assets to improve adoption and effectiveness.
Translate Customer Zero transformation stories into sales‑ready materials, including first‑call decks, executive briefing presentations, case studies, narrative summaries, demo scripts, and supporting materials.
Ensure content is tailored to specific personas and buying stages, clearly communicates business value and outcomes, and connects Salesforce capabilities to real‑world transformation.
Develop and maintain a library of high‑impact, reusable sales assets.
Adapt core narratives into role‑based versions and different levels of technical depth.
Ensure content is clear and easy for sellers to use, modular and adaptable, and consistent with Salesforce messaging and positioning.
Partner with Customer Zero program leadership, Product Marketing, Sales Enablement, Customer Success, and Events and Campaign teams.
Ensure alignment between story development, campaigns, and sales activation.
Collaborate to build clickable demos where possible.
Ensure demos clearly show how Salesforce technology enables transformation, the connection between product capabilities and business outcomes, and how implementation applies across industries and company sizes.
Leverage AI to accelerate content creation and iteration, tailor content for different personas and use cases, synthesize feedback, and identify content gaps.
Build scalable tools such as templates, prompt libraries, and reusable frameworks that enable sellers to self‑serve content and maintain consistency across the organization.
Track usage and effectiveness of Customer Zero sales assets.
Partner with Sales Enablement to measure adoption and impact on pipeline and deal progression.
Continuously refine content based on feedback and performance.
Qualifications
5+ years of experience in product marketing, sales enablement, or related roles.
Strong understanding of enterprise sales processes and buyer journeys.
Proven ability to create sales‑ready content that is used in the field.
Experience working with executive‑level audiences and tailoring messaging for different personas.
Strong storytelling and communication skills.
Ability to translate complex technical concepts into clear business value.
Experience working cross‑functionally across marketing, product, sales, and customer teams.
Familiarity with AI tools for content creation and workflow acceleration is a plus.
Benefits Salesforce offers a variety of benefits to help you live well, including: time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at
https://www.salesforcebenefits.com.
Posting Statement (Equal Opportunity Employer) Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We believe in equality for all and strive to create an inclusive workplace free from discrimination. All employees and prospective employees are assessed on the basis of merit, competence, and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other protected classifications. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.
Salesforce offers a variety of benefits to help you live well including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt‑out options.
#J-18808-Ljbffr