Digital Content Coordinator
Viva Health Inc., Birmingham, AL, United States
Bham-Corporate Office
417 20th Street North
Suite 1100
Birmingham, AL 35203, USA
VIVA HEALTH, part of the renowned University of Alabama at Birmingham (UAB) Health System, is a health maintenance organization providing quality, accessible health care. Our employees are a part of the communities they serve and proudly partner with members on their healthcare journeys.
VIVA HEALTH has been recognized by Centers for Medicare & Medicaid Services (CMS) as a high-performing health plan and has been repeatedly ranked as one of the nation's Best Places to Work by Modern Healthcare.
Comprehensive Health, Vision, and Dental Coverage
401(k) Savings Plan with company match and immediate vesting
Paid Time Off (PTO)
9 Paid Holidays annually plus a Floating Holiday to use as you choose
Tuition Assistance
Flexible Spending Accounts
Community Service Time Off
Life Insurance and Disability Coverage
Employee Wellness Program
Training and Development Programs to develop new skills and reach career goals
The
Digital Content Coordinator
will lead and execute digital engagement strategies for current members while driving broader digital marketing initiatives. This role is responsible for developing targeted member communications, managing email and text marketing, managing marketing automation platforms, and executing multi‑channel campaigns across web, social, search, and paid media. This position ensures consistent, compelling messaging that strengthens member relationships and supports organizational growth.
Key Responsibilities
Develop and implement digital and text communication strategies to engage and retain current members and increase Medicare Star Rating.
Manage and optimize email and text marketing campaigns, newsletters, and automated workflows.
Create targeted messaging strategies based on member health related outcomes for Stars and survey engagement.
Review member‑facing content across website, member portals, and mobile platforms to ensure consistency across all communication channels.
Monitor engagement metrics and continuously improve communication performance with the goal of increasing Stars and member retention.
Ensure consistent brand voice and messaging across all digital member touchpoints.
Coordinates with all departments to identify opportunities to utilize digital communication with members, prospective members, providers, and other partners.
Plan, execute, and optimize digital marketing campaigns across email, social media, search, and paid advertising.
Manage content calendars and collaborate with internal teams to align messaging with organizational goals.
Oversee SEO/SEM strategy and website performance optimization.
Analyze campaign performance data and provide actionable insights.
Monitor digital advertising budgets and maximize return on investment (ROI).
Support lead generation, conversion optimization, and growth initiatives.
Coordinate development of digital content including blogs, landing pages, email campaigns, and social posts.
Ensure website content is current, engaging, and aligned with marketing objectives.
Stay informed on emerging digital trends and recommend innovative strategies.
Required
Bachelor's Degree in Marketing, Communications, Business, or related field
3–5 years of experience in digital communications and/or digital marketing
Proven experience managing email marketing platforms and marketing automation tools
Strong knowledge of SEO, paid media, social media strategy, and analytics tools
Experience working with CRM systems and audience segmentation
Excellent written communication and content development skills
Strong analytical mindset with the ability to interpret data and optimize performance
Ability to manage multiple projects and meet deadlines in a fast‑paced environment
Preferred
Master’s degree in Marketing, Communications, Business, or related field
Experience in Salesforce Marketing Cloud
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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VIVA HEALTH, part of the renowned University of Alabama at Birmingham (UAB) Health System, is a health maintenance organization providing quality, accessible health care. Our employees are a part of the communities they serve and proudly partner with members on their healthcare journeys.
VIVA HEALTH has been recognized by Centers for Medicare & Medicaid Services (CMS) as a high-performing health plan and has been repeatedly ranked as one of the nation's Best Places to Work by Modern Healthcare.
Comprehensive Health, Vision, and Dental Coverage
401(k) Savings Plan with company match and immediate vesting
Paid Time Off (PTO)
9 Paid Holidays annually plus a Floating Holiday to use as you choose
Tuition Assistance
Flexible Spending Accounts
Community Service Time Off
Life Insurance and Disability Coverage
Employee Wellness Program
Training and Development Programs to develop new skills and reach career goals
The
Digital Content Coordinator
will lead and execute digital engagement strategies for current members while driving broader digital marketing initiatives. This role is responsible for developing targeted member communications, managing email and text marketing, managing marketing automation platforms, and executing multi‑channel campaigns across web, social, search, and paid media. This position ensures consistent, compelling messaging that strengthens member relationships and supports organizational growth.
Key Responsibilities
Develop and implement digital and text communication strategies to engage and retain current members and increase Medicare Star Rating.
Manage and optimize email and text marketing campaigns, newsletters, and automated workflows.
Create targeted messaging strategies based on member health related outcomes for Stars and survey engagement.
Review member‑facing content across website, member portals, and mobile platforms to ensure consistency across all communication channels.
Monitor engagement metrics and continuously improve communication performance with the goal of increasing Stars and member retention.
Ensure consistent brand voice and messaging across all digital member touchpoints.
Coordinates with all departments to identify opportunities to utilize digital communication with members, prospective members, providers, and other partners.
Plan, execute, and optimize digital marketing campaigns across email, social media, search, and paid advertising.
Manage content calendars and collaborate with internal teams to align messaging with organizational goals.
Oversee SEO/SEM strategy and website performance optimization.
Analyze campaign performance data and provide actionable insights.
Monitor digital advertising budgets and maximize return on investment (ROI).
Support lead generation, conversion optimization, and growth initiatives.
Coordinate development of digital content including blogs, landing pages, email campaigns, and social posts.
Ensure website content is current, engaging, and aligned with marketing objectives.
Stay informed on emerging digital trends and recommend innovative strategies.
Required
Bachelor's Degree in Marketing, Communications, Business, or related field
3–5 years of experience in digital communications and/or digital marketing
Proven experience managing email marketing platforms and marketing automation tools
Strong knowledge of SEO, paid media, social media strategy, and analytics tools
Experience working with CRM systems and audience segmentation
Excellent written communication and content development skills
Strong analytical mindset with the ability to interpret data and optimize performance
Ability to manage multiple projects and meet deadlines in a fast‑paced environment
Preferred
Master’s degree in Marketing, Communications, Business, or related field
Experience in Salesforce Marketing Cloud
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr