Marketing Executive

The Marketing Executive supports the delivery of marketing strategy through high-quality content creation and hands-on execution of key marketing initiatives. This role plays a critical part in bringing campaigns, communications, and digital activity to life, working closely with the Marketing & Commercial Operations Manager, internal stakeholders, and external partners to ensure consistent, engaging, and effective marketing output. The position is ideal for a proactive, detail-oriented marketer with strong content skills and a passion for digital channels, campaign execution, and continuous improvement. Key Responsibilities

Content Creation & Editorial Support

Support the creation of high-quality marketing content including: Blog posts and thought leadership articles Social media content (organic and campaign-driven) Email campaigns (outbound and nurture sequences) Website content updates and landing pages Sales and marketing collateral Collaborate with internal subject matter experts to translate technical and product information into clear, compelling content Support the development of consistent messaging aligned with brand tone and positioning Assist in proofreading, editing, and maintaining quality standards across all marketing materials Collaborate with design and content stakeholders to ensure high-quality outputs Marketing Execution & Performance

Own day-to-day management of social media channels, including planning, scheduling, posting, and engagement Support execution of email marketing campaigns, including setup, testing, and performance tracking Assist in PPC campaign execution (Google, Microsoft, LinkedIn), including content creation, monitoring, and optimisation support Maintain and update company profiles on digital directories (e.g. Gartner, G2) Support SEO & GEO initiatives, including content optimisation and keyword alignment Assist in updating and maintaining website content Campaign & Initiative Support

Support the Marketing Manager in the execution of multi-channel campaigns, ensuring alignment across content and channels Support audience segmentation and list building within CRM and marketing platforms to enable targeted, personalised campaigns Assist with ABM initiatives, including LinkedIn outreach and campaign content Contribute to partner marketing activities, including joint campaigns and co-branded content Support delivery of webinars, including content preparation, promotion, and follow-up communications Assist with PR and external communications, including advertorial content and editorial contributions Requirements

2+ years’ experience in digital marketing, ideally within a B2B technology/software environment Experience using CRM, marketing automation, and analytics platforms Working knowledge of SEO, PPC and social media channel management Experience creating marketing content and supporting multi-channel campaigns Familiarity with Adobe Creative Suite (or similar) for basic asset creation Experience in a regulated industry (nice to have) Strong written communication and content creation skills Confident communication and presentation skills, with the ability to convey ideas clearly to different audiences Creative mindset with the ability to develop engaging campaigns and visuals Highly organised with strong attention to detail and ability to manage multiple priorities Strong collaboration and interpersonal skills

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