Event Marketing Manager
No Tillfarmer, Brookfield, NY, United States
Summary
The Event Marketing Manager’s primary responsibility is to develop and execute marketing campaigns and promotional strategies to drive attendance, engagement and revenue for Lessiter Media live and virtual events.
Under the direction of the Brand Managers, this role is responsible for planning and deploying integrated inbound and outbound marketing efforts that grow event audiences and support the expansion of Lessiter Media’s Unified Audience Database.
The Event Marketing Manager will have primary responsibility for assigned events and will focus on both:
Audience Development:
Building the top end of the event marketing funnel through strategic promotional initiatives designed to grow attendance, awareness and engagement. This includes webinars, podcasts, social media, content marketing, partnerships and digital audience acquisition programs.
Revenue Generation:
Driving revenue through marketing initiatives that support paid registrations, sponsorship sales, exhibitor participation and related event products.
Primary Responsibilities
Event Campaign Development
Develop and execute comprehensive marketing and promotional campaigns for conferences, trade shows, webinars and live or virtual events. Coordinate creation of marketing materials across all channels including email, video, print, web, digital advertising and social media. Work closely with the design team to ensure responsive, high-impact campaign execution and report results.
Registration Growth & Funnel Optimization
Plan and manage marketing strategies to increase event registrations, attendance conversion rates and onsite engagement. Develop audience segmentation strategies and nurture campaigns to maximize response.
Testing, Analytics & Reporting
Implement testing programs to optimize campaign performance. Analyze marketing data and provide actionable insights to leadership to improve event promotion effectiveness and ROI. Collaborate with the digital team to establish reporting standards and dashboards.
Content-Driven Event Promotion
Partner with editorial and content teams to align content marketing initiatives with event promotion goals. Identify topic trends and content opportunities that drive event interest and participation.
Paid Event Marketing
Plan and manage paid marketing strategies including PPC, social advertising, retargeting and search marketing to drive qualified event registrations.
Email Marketing & E-Newsletters
Develop targeted email campaigns to promote event participation. Identify opportunities to grow event subscriber lists and enhance email engagement.
Social Media Strategy
Work with digital and editorial teams to develop and implement event-focused social media campaigns that increase visibility, drive engagement and capture new audience contacts.
Partnerships & Industry Outreach
Develop relationships with industry associations, media partners, sponsors, influencers and exhibitors to extend event reach and drive audience growth.
Event Budgeting & ROI Management
Assist in development and management of event marketing budgets. Ensure campaigns are executed cost-effectively and on time while achieving attendance and revenue goals.
Event Web & Registration Platforms
Manage event website content updates, landing page creation, registration workflows and promotional integration across digital platforms.
Public Relations & Event Visibility
Support PR efforts to maximize exposure for Lessiter Media events, including press outreach, announcement distribution and industry promotion initiatives.
Additional Responsibilities
Additional duties as assigned by Chairman, President, COO and/or Brand Manager.
Knowledge and Skill Requirements
Self-motivated, goal-driven and team-oriented professional with strong work ethic
Commitment to Lessiter Media core values: Integrity & Trust, Commitment to Excellence, Teamwork, Accountability, Positivity and Embracing Change
Bachelor’s degree in Marketing, Communications, Event Management or related field (or equivalent experience)
Minimum of 3 years of marketing experience; event marketing or media industry experience preferred
Strong understanding of event marketing funnels, registration conversion and audience engagement strategies
Experience with integrated marketing campaigns including print, digital and experiential marketing
Proficiency in email marketing platforms, CRM systems, analytics tools and social media marketing
Ability to collaborate effectively with design, editorial, sales and operations teams
Strong written and verbal communication skills
Ability to thrive in fast-paced, deadline-driven event environments
Experience with database management, print production, fulfillment processes and marketing automation tools
#J-18808-Ljbffr
The Event Marketing Manager’s primary responsibility is to develop and execute marketing campaigns and promotional strategies to drive attendance, engagement and revenue for Lessiter Media live and virtual events.
Under the direction of the Brand Managers, this role is responsible for planning and deploying integrated inbound and outbound marketing efforts that grow event audiences and support the expansion of Lessiter Media’s Unified Audience Database.
The Event Marketing Manager will have primary responsibility for assigned events and will focus on both:
Audience Development:
Building the top end of the event marketing funnel through strategic promotional initiatives designed to grow attendance, awareness and engagement. This includes webinars, podcasts, social media, content marketing, partnerships and digital audience acquisition programs.
Revenue Generation:
Driving revenue through marketing initiatives that support paid registrations, sponsorship sales, exhibitor participation and related event products.
Primary Responsibilities
Event Campaign Development
Develop and execute comprehensive marketing and promotional campaigns for conferences, trade shows, webinars and live or virtual events. Coordinate creation of marketing materials across all channels including email, video, print, web, digital advertising and social media. Work closely with the design team to ensure responsive, high-impact campaign execution and report results.
Registration Growth & Funnel Optimization
Plan and manage marketing strategies to increase event registrations, attendance conversion rates and onsite engagement. Develop audience segmentation strategies and nurture campaigns to maximize response.
Testing, Analytics & Reporting
Implement testing programs to optimize campaign performance. Analyze marketing data and provide actionable insights to leadership to improve event promotion effectiveness and ROI. Collaborate with the digital team to establish reporting standards and dashboards.
Content-Driven Event Promotion
Partner with editorial and content teams to align content marketing initiatives with event promotion goals. Identify topic trends and content opportunities that drive event interest and participation.
Paid Event Marketing
Plan and manage paid marketing strategies including PPC, social advertising, retargeting and search marketing to drive qualified event registrations.
Email Marketing & E-Newsletters
Develop targeted email campaigns to promote event participation. Identify opportunities to grow event subscriber lists and enhance email engagement.
Social Media Strategy
Work with digital and editorial teams to develop and implement event-focused social media campaigns that increase visibility, drive engagement and capture new audience contacts.
Partnerships & Industry Outreach
Develop relationships with industry associations, media partners, sponsors, influencers and exhibitors to extend event reach and drive audience growth.
Event Budgeting & ROI Management
Assist in development and management of event marketing budgets. Ensure campaigns are executed cost-effectively and on time while achieving attendance and revenue goals.
Event Web & Registration Platforms
Manage event website content updates, landing page creation, registration workflows and promotional integration across digital platforms.
Public Relations & Event Visibility
Support PR efforts to maximize exposure for Lessiter Media events, including press outreach, announcement distribution and industry promotion initiatives.
Additional Responsibilities
Additional duties as assigned by Chairman, President, COO and/or Brand Manager.
Knowledge and Skill Requirements
Self-motivated, goal-driven and team-oriented professional with strong work ethic
Commitment to Lessiter Media core values: Integrity & Trust, Commitment to Excellence, Teamwork, Accountability, Positivity and Embracing Change
Bachelor’s degree in Marketing, Communications, Event Management or related field (or equivalent experience)
Minimum of 3 years of marketing experience; event marketing or media industry experience preferred
Strong understanding of event marketing funnels, registration conversion and audience engagement strategies
Experience with integrated marketing campaigns including print, digital and experiential marketing
Proficiency in email marketing platforms, CRM systems, analytics tools and social media marketing
Ability to collaborate effectively with design, editorial, sales and operations teams
Strong written and verbal communication skills
Ability to thrive in fast-paced, deadline-driven event environments
Experience with database management, print production, fulfillment processes and marketing automation tools
#J-18808-Ljbffr