Product Marketing Director, AI Solutions
Zeta Global, new york, ny, United States
THE ROLE
Zeta is seeking a Product Marketing Director, AI Solutions to lead go-to-market strategy, positioning, and commercialization for next-generation AI-driven marketing and media products and solutions , while supporting the development of new buyer-specific solutions across Zeta’s platform. This role sits at the intersection of AI innovation , media activation, identity-driven marketing and enterprise solution packaging.
This is a high-impact, strategic leadership role responsible for:
- Identifyingnew market opportunities
- Defining differentiated AI-powered solutionsacross paid, owned, and identity-driven channels
- Driving commercializationwith product, operations, GTM & Marketing teams
- Launching innovations that accelerate customer growth and Zeta revenue
At Zeta, our world class Product Marketersidentifystrategic opportunities based on market and competitive intelligence and capitalize on them by defining and bringing competitive products and solutions to market. We develop product strategy, product positioning, go-to-market (GTM) programs, thought leadership, content,demosand sales enablement materials. We understand our customers’ needs, analyst input, the competitive landscape, our core offering strengths, and play a critical, visible role in driving Zeta’s roadmap and leading Zeta’s go-to-market strategy. We measure our success through our ability to develop creative and innovative marketing strategies and our ability to own and deliver compelling new market solutions.
This is a highly visible role for a strategic, hands-on product marketer who thrives in fast-moving, innovation-driven environments.In this role, you will defineZeta’sgo to markets into new markets, crafting stories and strategies that resonate with buyers and acceleratemeasurablebusiness growth.
RESPONSIBILITIES
- Partner withgo-to-market teamsto lead GTMstrategy, product positioningand commercializationfor Zeta’sAI drivenproducts and solutions, includingexecuting coordinated launches,campaignsand customeractivation programs.
- Serve as the voice of the customer and market (Understand customers,segmentsand their unmet needs)and translate that into market requirementsto informproduct roadmaps,support prototyping andtestingand ensure solutions align with real-world demand.
- Define andmaintainaccuratecustomer personas and target segments, plusidentifyour strongest differentiators across our product suite for each of those segments.
- Identifyemergingmarket opportunities, customerneedsand competitive dynamicsto inform product strategy and support development of new buyer-specific and verticalized solutions
- Collaborate with theGTMteamsto create a transparent and internally socialized roadmap, driving market intelligence and feedback into theproduct development and go to marketprocess.
- Quarterback world-class launchesby creating powerful “launch moments” that promoteour innovation, drivemarket awareness, andacceleratecustomer adoption.
- Create compellingfull-funnelcontent andassetstowin new clientsand support field execution
- Build strong relationships withthe industryanalysts to generate awareness and buy-in ofnew Zeta innovations and solutions.
- Collaborate with Product Managementto ship amazing products and solutions that change the way marketers think and work.
- Work closely withproduct,go to market,andcross-functional marketing teamsto drive the business and product marketing strategy.Track, measure and report againstperformance, adoption and revenue contribution to demonstrate measurable impact.
- Present strategy, insights andresultto senior stakeholders, analysts and customers, building alignment and market credibility.
REQUIREMENTS
- 7+years product marketingexperience withinAIAdTech,MarTech,media agencyor data-driven marketing.
- Proventrack recordof creating industry and/or solution-specificpositioning,messagingandtechnicalmarketingcontent. Ability to adapt messaging to marketing and technical audiences.
- Strongexperiencein AI and specifically its application in the enterprise.
- Autonomy – you can lay out a plan and execute it with rigor.
- Passion for technology with GTM andenablementknow-how.
- Hands-on ability to create a range of marketing assets, including demos, presentations,enablementassetsand GTM materials, with strongcross-functional collaboration and storytelling skills.
- Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals.
- Creativethinkerthat can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
- Proventrack recordof successfullybriningnew products of capabilities to market, driving adoption and customer value.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $165,000 - $195,000 , depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: