Senior Marketing Analyst
Cypress HCM, san jose, ca, United States
Marketing Analytics Manager (Integrated Campaign) (Contract)
Location: San Jose, CA 95110 or San Francisco, CA 94107 (Hybrid)
Duration: 12/01/2025 to 12/01/2026
Team: Marketing
Key Responsibilities
- Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
- Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
- Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
- Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
- Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
- Understand and communicate what drives performance and opportunities for product marketing messaging
- Partner with marketing to create data-driven campaigns that optimise prospects conversion
- Build feedback loops to highlight knowledge gaps and drive future analysis and research
- Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.
- Synthesize qualitative and quantitative data from multiple sources to support analytics goals
- Apply advanced B2B analytical methods to expand marketing’s ability to articulate impact to driving progression of opportunities through the lifecycle.
Required Skills & Qualifications
- B2B Marketing and Sales knowledge is a key requirement
- Very strong communication and presentation skills is a key requirement
- Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
- Proactive self-starter, always on learner, and able to work in a virtual environment
- An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
- Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
- Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
- Experience in data visualisation is required, PowerBI is highly preferred
- Proficiency in SQL, Hive, or Azure Databricks is highly preferred
- Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
- Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports
- Advanced Excel Required.
Education & Experience
- 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
- B2B SaaS experience in marketing and sales analytics is highly preferred
- MBA preferred.
Compensation
- $61.27 per hour.