Director, Product Marketing

Director, Product Marketing

The Director, Product Marketing will build and lead a scalable global Product Marketing and GTM function that defines product positioning, accelerates speed to market, and enables commercial success across Coates’ solution portfolio. The role collaborates closely with senior leaders across product, technology, brand marketing, sales, finance, supply chain, deployment and support to launch innovative solutions globally.

Responsibilities

Go-To-Market Execution

• Lead and develop the Global Product Marketing function.
• Build and lead the process for bringing hardware, software and holistic solution-based products & services to market.
• Create and drive adoption of enablement and GTM tools.
• Lead a cross‑functional group to define and execute go‑to‑market plans across the company portfolio.
• Lead go‑to‑market strategies for new features and releases in collaboration with Product and Sales.

Product Marketing Strategy & Sales Enablement

• Own product naming and positioning initiatives.
• Translate complex product capabilities into clear, customer‑focused benefits.
• Develop reusable messaging frameworks, launch playbooks, and enablement assets.
• Develop differentiated messaging against both direct and indirect competitors.
• Build B2B enablement materials that support high‑value, complex customer partnerships.
• Translate technical capabilities into business value.
• Help translate customer and marketing needs into clear business outcomes and act as connective tissue between Product, Tech, Sales, Account and functional teams.
• Collaborate with product and account management to ensure timely enablement around product launches, market shifts, and GTM priorities.
• Define and evolve product positioning, value propositions, and messaging for Coates Products & Services.

Capabilities

• Strong interpersonal and communication skills, with ability to collaborate effectively with cross‑functional & international teams.
• Impeccable writing skills and ability to manage customer‑facing copy.
• Excellent problem‑solving skills and ability to work in an agile environment.
• Ability to make data‑informed decisions under uncertain circumstances.
• Ability to operate and thrive autonomously.
• Strong operational and organizational skills.
• Outcome‑focused mindset.

Qualifications

• 8–10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment.
• Experience launching & growing global software & hardware products.
• Strong technical knowledge and experience working with developers, engineers, etc.
• Understanding of or experience in QSR or restaurant industry a plus.
• Experience launching/marketing SaaS products and CMS solutions a plus.

Salary and Benefits

Salary: $145,000 – $165,000 per year (based on experience, skills and market data). The full range is $145,200 (minimum) – $165,000 (maximum).

Benefits include: an annual market‑competitive bonus program; the “Thrive Program” providing flexible work options, dedicated health & wellness time (e.g., virtual yoga, meditation), a Global Wellness paid day off, and a “Give Back Day” for community impact.

Equal Opportunity Employer

Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).

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