Channel Marketing Manager
Nilfisk, Inc., Brooklyn Park, MN, United States
Position Summary
The Channel Marketing Manager leads and manages Nilfisk's key dealer-facing marketing programs, including the Nilfisk Rewards loyalty program and Co-op Marketing program. This role is focused on capturing dealer mindshare and equipping dealers and their sales teams to effectively promote Nilfisk solutions to their customers. The ideal candidate is a proactive, organized marketer with strong program management skills and a passion for channel partner success.
Key Responsibilities
Co-op Marketing Program
Own the Co-op Marketing program, planning, promoting and program execution from end to end.
Serve as the primary point of contact for dealer and Regional Manager inquiries, approvals, and documentation review.
Establish relationships with key dealers, facilitate dealer meetings through the year, and guide dealers to build lead gen. and awareness plans that best support promoting Nilfisk to their end customers.
Analyze and report the performance of the program.
Nilfisk Rewards Program
Own and operate the day-to-day execution of the Nilfisk Rewards program.
Build and execute periodic communication plan, content updates, training, and promotions to increase adoption and usage of the program.
Manage key executional elements of the program to ensure program integrity, reward value review, website updates and Dealer Sales Rep support and resolution of issues.
Own the relationship with the vendor and collaborate with them on a regular basis.
Analyze and report the performance of the program.
Dealer Marketing Support
In partnership with Associate Channel Marketing Manager, guide and support dealers in daily requests and consistent communications.
Support dealers with co-branded assets, onboarding, and day-to-day marketing requests including banners, logos, and product imagery.
Develop targeted marketing strategies for top dealers and maintain dealer contact lists and Salesforce records.
Manage dealer marketing inbox, route inquiries to the appropriate teams and ensure timely responses.
Develop and manage periodic dealer-facing email communications and campaigns targeting dealers, Dealer Sales Reps, and Nilfisk sales.
Create and refresh email templates, social media content, and marketing kits in Modus for dealer use.
Present Nilfisk Rewards and co-op program content to dealer Principals, Marketers, Dealer Sales Reps, and at Nilfisk internal meetings.
Qualifications
Required
Bachelor's degree in Marketing, Communications, Business, or related field.
3-5 years of experience in channel, dealer, or B2B marketing.
Strong project management skills with the ability to handle multiple programs simultaneously.
Proficiency in email marketing, building presentations and presenting to key stakeholders.
Strong written and verbal communication skills.
Nice to have
Experience managing loyalty, rewards, or co-op marketing programs.
Familiarity with channel partner ecosystems and sales enablement platforms (e.g., Modus/One Tin Can).
Knowledge of the industrial cleaning or commercial equipment industry.
Knowledge of Salesforce CRM.
Core Competencies
Program Ownership - drives programs from strategy through execution with accountability.
Dealer/Partner Mindset - understands channel dynamics and advocates for dealer success.
Cross-functional Collaboration - works effectively across Sales, Finance, and external partners.
Attention to Detail - manages complex, multi-stakeholder programs with accuracy.
Adaptability - thrives in a fast-paced environment with shifting priorities.
Analysis and reporting.
Salary & Compensation
$88,800.00-$111,000.00
The estimated pay range indicates the expected annualized pay range for this position. It may not include potential bonus incentives such as annual bonus as well as sales and sales related incentives, or overtime (on eligible positions). The actual pay offered may vary based on several factors, including the applicant's qualifications, relevant experience, unique skills, education level, certifications or licenses, and the location from which they will work. The final pay determination will comply with state or local minimum wage laws applicable to the job's location. We may ultimately pay more or less than the posted range. This range may be modified in the future.
Benefits
Nilfisk offers a competitive total compensation package. Benefits include Health, Dental, Vision, Basic and Supplemental Life, Critical Illness and Accident Insurance, Flexible Spending Accounts, Health Savings Account with Company Contribution, 401K with Company Match, Long and Short Term Disability, Employee Assistance Program, Legal Plan, Parental Leave, Paid Vacation and Sick Time, Paid Volunteer Day, Tuition Reimbursement, Wellness Reimbursement, Scholarship opportunities, etc.
Nilfisk is an Equal Opportunity employer. We consider all qualified applicants without regard to race, religion, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.
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The Channel Marketing Manager leads and manages Nilfisk's key dealer-facing marketing programs, including the Nilfisk Rewards loyalty program and Co-op Marketing program. This role is focused on capturing dealer mindshare and equipping dealers and their sales teams to effectively promote Nilfisk solutions to their customers. The ideal candidate is a proactive, organized marketer with strong program management skills and a passion for channel partner success.
Key Responsibilities
Co-op Marketing Program
Own the Co-op Marketing program, planning, promoting and program execution from end to end.
Serve as the primary point of contact for dealer and Regional Manager inquiries, approvals, and documentation review.
Establish relationships with key dealers, facilitate dealer meetings through the year, and guide dealers to build lead gen. and awareness plans that best support promoting Nilfisk to their end customers.
Analyze and report the performance of the program.
Nilfisk Rewards Program
Own and operate the day-to-day execution of the Nilfisk Rewards program.
Build and execute periodic communication plan, content updates, training, and promotions to increase adoption and usage of the program.
Manage key executional elements of the program to ensure program integrity, reward value review, website updates and Dealer Sales Rep support and resolution of issues.
Own the relationship with the vendor and collaborate with them on a regular basis.
Analyze and report the performance of the program.
Dealer Marketing Support
In partnership with Associate Channel Marketing Manager, guide and support dealers in daily requests and consistent communications.
Support dealers with co-branded assets, onboarding, and day-to-day marketing requests including banners, logos, and product imagery.
Develop targeted marketing strategies for top dealers and maintain dealer contact lists and Salesforce records.
Manage dealer marketing inbox, route inquiries to the appropriate teams and ensure timely responses.
Develop and manage periodic dealer-facing email communications and campaigns targeting dealers, Dealer Sales Reps, and Nilfisk sales.
Create and refresh email templates, social media content, and marketing kits in Modus for dealer use.
Present Nilfisk Rewards and co-op program content to dealer Principals, Marketers, Dealer Sales Reps, and at Nilfisk internal meetings.
Qualifications
Required
Bachelor's degree in Marketing, Communications, Business, or related field.
3-5 years of experience in channel, dealer, or B2B marketing.
Strong project management skills with the ability to handle multiple programs simultaneously.
Proficiency in email marketing, building presentations and presenting to key stakeholders.
Strong written and verbal communication skills.
Nice to have
Experience managing loyalty, rewards, or co-op marketing programs.
Familiarity with channel partner ecosystems and sales enablement platforms (e.g., Modus/One Tin Can).
Knowledge of the industrial cleaning or commercial equipment industry.
Knowledge of Salesforce CRM.
Core Competencies
Program Ownership - drives programs from strategy through execution with accountability.
Dealer/Partner Mindset - understands channel dynamics and advocates for dealer success.
Cross-functional Collaboration - works effectively across Sales, Finance, and external partners.
Attention to Detail - manages complex, multi-stakeholder programs with accuracy.
Adaptability - thrives in a fast-paced environment with shifting priorities.
Analysis and reporting.
Salary & Compensation
$88,800.00-$111,000.00
The estimated pay range indicates the expected annualized pay range for this position. It may not include potential bonus incentives such as annual bonus as well as sales and sales related incentives, or overtime (on eligible positions). The actual pay offered may vary based on several factors, including the applicant's qualifications, relevant experience, unique skills, education level, certifications or licenses, and the location from which they will work. The final pay determination will comply with state or local minimum wage laws applicable to the job's location. We may ultimately pay more or less than the posted range. This range may be modified in the future.
Benefits
Nilfisk offers a competitive total compensation package. Benefits include Health, Dental, Vision, Basic and Supplemental Life, Critical Illness and Accident Insurance, Flexible Spending Accounts, Health Savings Account with Company Contribution, 401K with Company Match, Long and Short Term Disability, Employee Assistance Program, Legal Plan, Parental Leave, Paid Vacation and Sick Time, Paid Volunteer Day, Tuition Reimbursement, Wellness Reimbursement, Scholarship opportunities, etc.
Nilfisk is an Equal Opportunity employer. We consider all qualified applicants without regard to race, religion, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.
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