Commercial Marketing Associate, American Girl
Mattel, Inc.and Subsidiaries, El Segundo, CA, United States
Posting Title: Commercial Marketing Associate, American Girl
Requisition Number: R237232
Company: American Girl Brands, LLC
Location: El Segundo, California
Address: 333 Continental Blvd
Zip Code: 90245
Job Category: Marketing
Pay Range: USD $76,000 and $96,000 Yearly
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.
Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Opportunity The Marketing Associate role is responsible for supporting the Marketing team with integrated marketing strategy and planning, insights and business analysis, cross-functional team management, and omnichannel marketing execution. The MA will lead campaign planning and marketing initiatives to support American Girl's sales growth across all channels, with a strong focus on DTC and retail execution. The ideal candidate for this role will have skills in strategic thinking, impeccable project management and organizational skills, demonstrated excellence in communication, and the proven ability to deliver measurable results in a fast-paced environment with multiple priorities.
Impact
Marketing Strategy:
With Marketing Manager, develop overarching omnichannel strategy and marketing briefs across key sub-brands within American Girl. Articulate target audience, positioning, messaging and creative guardrails, KPIs to ensure sales objectives are hit. Leverage consumer insights and learnings from past campaigns to ensure we are set up for success. Build overarching marketing plans with timelines, responsibilities, and channel KPIs.
Promotional Strategy and Execution:
Lead promotional activity timelines for the year, with quarterly presentations to VP on approach. Bring fresh ideas on promotional ideas and strategic thinking on when to promote which SKUs. Work closely with Analytics team to establish forecasts, and with Ecom and Retail teams to set up and execute promotions flawlessly.
Catalog Strategy and Execution:
Lead build out of American Girl catalog with recommendations for catalog flow (which SKUs to include where), what times of year to drop, audience size per catalog, page count per catalog. Work closely with the Creative team to bring catalog to life against timelines and with leadership feedback integrated at each milestone. Also work closely with outside agencies as relevant to ensure POs and other business needs are processed effectively.
Channel Execution:
Lead day-to-day execution across assigned AG segments, closely monitor sales performance across all channels, and leverage data to recommend changes to plans as needed to meet business results for revenue and profit targets. Work closely with relevant cross-functional partners and lead meetings where appropriate.
Qualifications
Minimum 1 - 3+ years of marketing experience in multi-channel Retail or Consumer Products industry.
Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
Excellent written/verbal, time management, and quantitative/analytical skills required.
Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.
Key Skills and Competencies
Strategic Thinking:
Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused. Strong business acumen. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
Delivers Impact:
Above all, wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation. A proven willingness to go the extra mile and take initiative on the things that need to be done.
Highly Adaptable:
Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo. Maintain a positive attitude that rolls with changes.
Collaboration and Influence:
High EQ. Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization. Will be expected to lead teams that include team members with more senior titles.
Benefits Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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Requisition Number: R237232
Company: American Girl Brands, LLC
Location: El Segundo, California
Address: 333 Continental Blvd
Zip Code: 90245
Job Category: Marketing
Pay Range: USD $76,000 and $96,000 Yearly
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.
Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Opportunity The Marketing Associate role is responsible for supporting the Marketing team with integrated marketing strategy and planning, insights and business analysis, cross-functional team management, and omnichannel marketing execution. The MA will lead campaign planning and marketing initiatives to support American Girl's sales growth across all channels, with a strong focus on DTC and retail execution. The ideal candidate for this role will have skills in strategic thinking, impeccable project management and organizational skills, demonstrated excellence in communication, and the proven ability to deliver measurable results in a fast-paced environment with multiple priorities.
Impact
Marketing Strategy:
With Marketing Manager, develop overarching omnichannel strategy and marketing briefs across key sub-brands within American Girl. Articulate target audience, positioning, messaging and creative guardrails, KPIs to ensure sales objectives are hit. Leverage consumer insights and learnings from past campaigns to ensure we are set up for success. Build overarching marketing plans with timelines, responsibilities, and channel KPIs.
Promotional Strategy and Execution:
Lead promotional activity timelines for the year, with quarterly presentations to VP on approach. Bring fresh ideas on promotional ideas and strategic thinking on when to promote which SKUs. Work closely with Analytics team to establish forecasts, and with Ecom and Retail teams to set up and execute promotions flawlessly.
Catalog Strategy and Execution:
Lead build out of American Girl catalog with recommendations for catalog flow (which SKUs to include where), what times of year to drop, audience size per catalog, page count per catalog. Work closely with the Creative team to bring catalog to life against timelines and with leadership feedback integrated at each milestone. Also work closely with outside agencies as relevant to ensure POs and other business needs are processed effectively.
Channel Execution:
Lead day-to-day execution across assigned AG segments, closely monitor sales performance across all channels, and leverage data to recommend changes to plans as needed to meet business results for revenue and profit targets. Work closely with relevant cross-functional partners and lead meetings where appropriate.
Qualifications
Minimum 1 - 3+ years of marketing experience in multi-channel Retail or Consumer Products industry.
Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
Excellent written/verbal, time management, and quantitative/analytical skills required.
Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.
Key Skills and Competencies
Strategic Thinking:
Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused. Strong business acumen. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
Delivers Impact:
Above all, wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation. A proven willingness to go the extra mile and take initiative on the things that need to be done.
Highly Adaptable:
Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo. Maintain a positive attitude that rolls with changes.
Collaboration and Influence:
High EQ. Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization. Will be expected to lead teams that include team members with more senior titles.
Benefits Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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