Software Product Marketing Manager
Axon, Boston, MA, United States
Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life and explore society’s most critical safety and justice issues with our ecosystem of devices and cloud software.
Your Impact As a Product Marketing Manager focused on Axon’s software portfolio—initially on DEMS, AI, and productivity workflows—you will define how high‑impact software initiatives are positioned, launched, and adopted in market.
What You’ll Do
Develop positioning and messaging frameworks for high‑impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns.
Enable broader product releases through reusable frameworks and guidance.
Create and maintain a focused set of high‑impact sales enablement assets, including pitch decks, battle cards, one‑pager playbooks, and one‑pager decks.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives.
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy.
Support content development, including case studies, web copy, and campaign messaging.
Track performance and adoption metrics to refine and optimize GTM efforts.
What You Bring
5+ years of experience in product marketing or closely related roles.
Experience marketing complex SaaS, platform, or workflow‑driven products.
Strong written and verbal communication skills with executive‑level clarity.
Proven ability to partner cross‑functionally and drive alignment.
Analytical mindset with comfort using data to measure and improve outcomes.
Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor.
AI Expectations in This Role You’ll leverage AI to support narrative development, competitor tracking, and persona‑based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon’s Values
Aim Far – Define and communicate the future of digital evidence and records.
Win Right – Advocate for solutions that serve both agencies and the public.
Own It – Own GTM outcomes, clarity, and team performance.
Join Forces – Collaborate with empathy, urgency, and clarity.
Be Obsessed – Care about the workflows that power safer communities.
Expect Candor – Deliver honest feedback and create strategic alignment.
90 Days at Axon First 30 Days
Deep dive into Axon’s software portfolio, with initial focus on DEMS, AI, and productivity workflows.
Build relationships with Product, Sales, and Marketing partners across software teams.
Understand prioritization model and where Product Marketing has full ownership versus enabling the product and sales teams.
First 60 Days
Own messaging or GTM execution for priority software initiatives, aligned to current business priorities.
Deliver targeted improvements to sales enablement, positioning, or customer‑facing narratives.
Apply scalable templates and frameworks to support product‑led releases.
90 Days and Beyond
Lead GTM execution for high‑impact software launches and in‑market adoption efforts.
Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging.
Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource‑constrained environment.
Work Location This role is based out of Scottsdale, Seattle, or Boston and follows a hybrid schedule: onsite Tuesdays through Fridays with flexibility to work remotely on Mondays unless an approved accommodation requires otherwise.
Benefits That Benefit You
Competitive salary and 401(k) with employer match.
Discretionary paid time off.
Paid parental leave for all.
Medical, Dental, Vision plans.
Fitness Programs.
Emotional & Mental Wellness support.
Learning & Development programs.
Employee Resource Groups (ERGs).
Snack facilities in our offices.
Base Pay Range: $112,500—$180,000 USD.
Don’t meet every single requirement? That’s okay. At Axon, we aim far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. If you’re excited about this role and our mission, but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyway.
axongreenhousesupport@axon.com
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
We are an equal opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws. We empower all employees to do their best work.
All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.
#J-18808-Ljbffr
Your Impact As a Product Marketing Manager focused on Axon’s software portfolio—initially on DEMS, AI, and productivity workflows—you will define how high‑impact software initiatives are positioned, launched, and adopted in market.
What You’ll Do
Develop positioning and messaging frameworks for high‑impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns.
Enable broader product releases through reusable frameworks and guidance.
Create and maintain a focused set of high‑impact sales enablement assets, including pitch decks, battle cards, one‑pager playbooks, and one‑pager decks.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives.
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy.
Support content development, including case studies, web copy, and campaign messaging.
Track performance and adoption metrics to refine and optimize GTM efforts.
What You Bring
5+ years of experience in product marketing or closely related roles.
Experience marketing complex SaaS, platform, or workflow‑driven products.
Strong written and verbal communication skills with executive‑level clarity.
Proven ability to partner cross‑functionally and drive alignment.
Analytical mindset with comfort using data to measure and improve outcomes.
Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor.
AI Expectations in This Role You’ll leverage AI to support narrative development, competitor tracking, and persona‑based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon’s Values
Aim Far – Define and communicate the future of digital evidence and records.
Win Right – Advocate for solutions that serve both agencies and the public.
Own It – Own GTM outcomes, clarity, and team performance.
Join Forces – Collaborate with empathy, urgency, and clarity.
Be Obsessed – Care about the workflows that power safer communities.
Expect Candor – Deliver honest feedback and create strategic alignment.
90 Days at Axon First 30 Days
Deep dive into Axon’s software portfolio, with initial focus on DEMS, AI, and productivity workflows.
Build relationships with Product, Sales, and Marketing partners across software teams.
Understand prioritization model and where Product Marketing has full ownership versus enabling the product and sales teams.
First 60 Days
Own messaging or GTM execution for priority software initiatives, aligned to current business priorities.
Deliver targeted improvements to sales enablement, positioning, or customer‑facing narratives.
Apply scalable templates and frameworks to support product‑led releases.
90 Days and Beyond
Lead GTM execution for high‑impact software launches and in‑market adoption efforts.
Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging.
Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource‑constrained environment.
Work Location This role is based out of Scottsdale, Seattle, or Boston and follows a hybrid schedule: onsite Tuesdays through Fridays with flexibility to work remotely on Mondays unless an approved accommodation requires otherwise.
Benefits That Benefit You
Competitive salary and 401(k) with employer match.
Discretionary paid time off.
Paid parental leave for all.
Medical, Dental, Vision plans.
Fitness Programs.
Emotional & Mental Wellness support.
Learning & Development programs.
Employee Resource Groups (ERGs).
Snack facilities in our offices.
Base Pay Range: $112,500—$180,000 USD.
Don’t meet every single requirement? That’s okay. At Axon, we aim far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. If you’re excited about this role and our mission, but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyway.
axongreenhousesupport@axon.com
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
We are an equal opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws. We empower all employees to do their best work.
All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.
#J-18808-Ljbffr