Senior Martech Business Analyst
TEKsystems, Indianapolis, IN, United States
W2 ONLY, NO C2C
100% REMOTE
EST/CST States PREFERRED
Description
The Senior Martech Business Analyst partners with Marketing, Digital, Analytics, and Technology teams to translate business needs into scalable marketing technology solutions and process improvements. This role is responsible for gathering and documenting requirements, evaluating current-state workflows, identifying optimization opportunities, and supporting the delivery of capabilities across the martech ecosystem. The position responsibilities outlined below are not all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
POSITION RESPONSIBILITIES:
• Partner with business stakeholders to elicit, document, and validate business, functional, and non-functional requirements for martech initiatives
• Analyze current-state campaign, audience, lead, loyalty, and customer data processes and recommend improved future-state workflows
• Translate business objectives into detailed user stories, process maps, acceptance criteria, and solution requirements
• Collaborate with product managers, engineering teams, vendors, and QA resources to support delivery of marketing technology enhancements
• Support platform capabilities and integrations across CRM, CDP, campaign management, web personalization, tagging, analytics, and related digital tools
• Lead requirements workshops, stakeholder interviews, backlog refinement sessions, and solution walkthroughs
• Evaluate upstream and downstream data dependencies, system impacts, and process change implications across marketing and customer experience platforms
• Define and support testing strategy, test scenario creation, user acceptance testing, and production readiness activities
• Monitor business outcomes and platform adoption; identify opportunities to improve campaign execution, personalization, measurement, and operational efficiency
• Develop clear documentation including business requirements, process flows, decision logs, and training/support materials
• Work effectively in a fast-paced, cross-functional environment with multiple priorities and stakeholders
• Demonstrate a commitment to Hyatt core values
EXPERIENCE AND QUALIFICATIONS:
• Strong verbal and written communication skills with the ability to communicate effectively with both business and technical audiences
• Demonstrated experience as a Business Analyst supporting marketing technology, digital marketing, CRM, loyalty, or customer data initiatives
• Strong analytical and problem-solving skills with experience identifying root causes, dependencies, and business impacts
• Hands-on experience gathering requirements, documenting business processes, and translating needs into actionable user stories and functional specifications
• Experience working with martech platforms such as CRM, CDP, CMS, tag management, campaign automation, analytics, or personalization tools
• Understanding of customer data flows, segmentation, campaign execution, digital measurement, and systems integration concepts
• Experience supporting Agile delivery methods, sprint ceremonies, backlog management, and user acceptance testing
• Ability to work independently, manage multiple workstreams, and influence cross-functional teams
• Demonstrate integrity and maturity, and a constructive approach to challenges
PREFERRED SKILLS:
• Experience with enterprise marketing platforms such as Braze, Amperity, Adobe Experience Cloud, Tealium, or similar tools
• Familiarity with SQL, dashboarding/reporting tools, or data visualization platforms to support analysis and validation
• Experience in hospitality, travel, loyalty, e-commerce, or customer experience environments
• Knowledge of API-based integrations, tagging frameworks, consent/privacy considerations, and data governance practices
• Experience supporting vendor management, implementation projects, or platform optimization efforts
Job Type & Location
This is a Contract position based out of Indianapolis, IN.
Pay and Benefits
The pay range for this position is $60.00 - $68.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully remote position.
Application Deadline
This position is anticipated to close on May 8, 2026.
h4>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
100% REMOTE
EST/CST States PREFERRED
Description
The Senior Martech Business Analyst partners with Marketing, Digital, Analytics, and Technology teams to translate business needs into scalable marketing technology solutions and process improvements. This role is responsible for gathering and documenting requirements, evaluating current-state workflows, identifying optimization opportunities, and supporting the delivery of capabilities across the martech ecosystem. The position responsibilities outlined below are not all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
POSITION RESPONSIBILITIES:
• Partner with business stakeholders to elicit, document, and validate business, functional, and non-functional requirements for martech initiatives
• Analyze current-state campaign, audience, lead, loyalty, and customer data processes and recommend improved future-state workflows
• Translate business objectives into detailed user stories, process maps, acceptance criteria, and solution requirements
• Collaborate with product managers, engineering teams, vendors, and QA resources to support delivery of marketing technology enhancements
• Support platform capabilities and integrations across CRM, CDP, campaign management, web personalization, tagging, analytics, and related digital tools
• Lead requirements workshops, stakeholder interviews, backlog refinement sessions, and solution walkthroughs
• Evaluate upstream and downstream data dependencies, system impacts, and process change implications across marketing and customer experience platforms
• Define and support testing strategy, test scenario creation, user acceptance testing, and production readiness activities
• Monitor business outcomes and platform adoption; identify opportunities to improve campaign execution, personalization, measurement, and operational efficiency
• Develop clear documentation including business requirements, process flows, decision logs, and training/support materials
• Work effectively in a fast-paced, cross-functional environment with multiple priorities and stakeholders
• Demonstrate a commitment to Hyatt core values
EXPERIENCE AND QUALIFICATIONS:
• Strong verbal and written communication skills with the ability to communicate effectively with both business and technical audiences
• Demonstrated experience as a Business Analyst supporting marketing technology, digital marketing, CRM, loyalty, or customer data initiatives
• Strong analytical and problem-solving skills with experience identifying root causes, dependencies, and business impacts
• Hands-on experience gathering requirements, documenting business processes, and translating needs into actionable user stories and functional specifications
• Experience working with martech platforms such as CRM, CDP, CMS, tag management, campaign automation, analytics, or personalization tools
• Understanding of customer data flows, segmentation, campaign execution, digital measurement, and systems integration concepts
• Experience supporting Agile delivery methods, sprint ceremonies, backlog management, and user acceptance testing
• Ability to work independently, manage multiple workstreams, and influence cross-functional teams
• Demonstrate integrity and maturity, and a constructive approach to challenges
PREFERRED SKILLS:
• Experience with enterprise marketing platforms such as Braze, Amperity, Adobe Experience Cloud, Tealium, or similar tools
• Familiarity with SQL, dashboarding/reporting tools, or data visualization platforms to support analysis and validation
• Experience in hospitality, travel, loyalty, e-commerce, or customer experience environments
• Knowledge of API-based integrations, tagging frameworks, consent/privacy considerations, and data governance practices
• Experience supporting vendor management, implementation projects, or platform optimization efforts
Job Type & Location
This is a Contract position based out of Indianapolis, IN.
Pay and Benefits
The pay range for this position is $60.00 - $68.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully remote position.
Application Deadline
This position is anticipated to close on May 8, 2026.
h4>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.