Digital Marketing Specialist
3B Staffing LLC, New York, NY, United States
Digital Marketing Specialist
Looking for a US citizen or GC holder
**Fluency in Mandarin Chinese and English (written and spoken) are required for success in this position. This role is on-site contract at the New York City, NY office.**
Responsibilities Respond promptly and professionally to customer inquiries via phone, email, and chat. Develop and execute digital marketing campaigns targeting Chinese international students. Manage and grow the company's presence on WeChat, Xiaohongshu (Little Red Book) and other channels. Create compelling content, including articles, graphics, and videos, to engage and educate Chinese international students. Implement and optimize paid advertising campaigns on Chinese platforms to drive leads and conversions. Conduct market research to identify trends, competitor strategies, and opportunities in the Chinese international student insurance. Collaborate with internal teams to align messaging and promotional activities with business goals. Monitor campaign performance and provide detailed analytics and reports with actionable insights. Stay up-to-date with evolving trends in Chinese social media, SEO, and digital marketing strategies. Qualifications
Fluency in Mandarin Chinese and English (written and spoken). 1-2-year experience in digital marketing, specifically on Chinese social media platforms. Strong understanding of Chinese social media trends, user behaviors, and regulations. Experience in running and optimizing paid campaigns on WeChat, Xiaohongshu, and other platforms. Ability to create engaging content tailored for Chinese audiences. Knowledge of international student insurance or a related industry is a plus. Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
Looking for a US citizen or GC holder
**Fluency in Mandarin Chinese and English (written and spoken) are required for success in this position. This role is on-site contract at the New York City, NY office.**
Responsibilities Respond promptly and professionally to customer inquiries via phone, email, and chat. Develop and execute digital marketing campaigns targeting Chinese international students. Manage and grow the company's presence on WeChat, Xiaohongshu (Little Red Book) and other channels. Create compelling content, including articles, graphics, and videos, to engage and educate Chinese international students. Implement and optimize paid advertising campaigns on Chinese platforms to drive leads and conversions. Conduct market research to identify trends, competitor strategies, and opportunities in the Chinese international student insurance. Collaborate with internal teams to align messaging and promotional activities with business goals. Monitor campaign performance and provide detailed analytics and reports with actionable insights. Stay up-to-date with evolving trends in Chinese social media, SEO, and digital marketing strategies. Qualifications
Fluency in Mandarin Chinese and English (written and spoken). 1-2-year experience in digital marketing, specifically on Chinese social media platforms. Strong understanding of Chinese social media trends, user behaviors, and regulations. Experience in running and optimizing paid campaigns on WeChat, Xiaohongshu, and other platforms. Ability to create engaging content tailored for Chinese audiences. Knowledge of international student insurance or a related industry is a plus. Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.