Marketing Specialist
Starshopper, Fayetteville, AR, United States
Marketing Specialist
Location: University of Arkansas, Fayetteville.
Job Summary The Marketing Specialist supports the development and execution of strategic social media initiatives and overall marketing efforts that drive awareness and increase enrollments in online degree programs and registrations for Professional and Workforce Development programs. The role contributes to content planning, campaign development, and day-to-day social media operations, while ensuring consistent, brand-aligned messaging across platforms. The specialist develops and leverages social media performance data, trend analysis, and competitive higher education insights to continuously refine strategies and improve social media results. The specialist collaborates closely with internal teams to produce high-quality, audience-focused content and campaigns that support institutional goals and priorities for all marketing-related initiatives. The position supports overall marketing, enrollment and student success initiatives across multiple platforms beyond social media. This role requires a balance of creativity, analytical thinking, organization, and operational savvy to enhance brand visibility, strengthen stakeholder engagement, and support overall marketing effectiveness.
Responsibilities
Develop and execute social media strategies to increase brand awareness.
Plan and create content, campaigns, and reports across platforms.
Analyze performance data and provide insights for continuous improvement.
Collaborate with internal teams to produce audience-focused content.
Support overall marketing, enrollment, and student success initiatives.
Maintain reliable attendance and foster collegial, harmonious working relationships.
Qualifications Minimum Qualifications
Formal education equivalent of a high-school diploma.
At least one year of specialized training in social media coordination.
At least three years of experience in marketing or administrative support.
Preferred Qualifications
Active progress toward a bachelor’s degree in marketing, communications or a related field.
At least one year of experience in business social media ideation, production, and scheduling.
At least one year of experience in marketing.
Excellent writing, editing and communication skills as evidenced by application materials.
Proven experience in social media management tools (Hootsuite, Canva, Adobe Express).
Experience promoting higher education programs or adult education.
Knowledge, Skills & Abilities
Willingness to learn new skills.
Marketing skills and abilities.
Ability to track and report effectiveness.
Ability to communicate and collaborate with a diverse group of internal and external stakeholders.
Additional Information Applicants will be required to complete a position-related project prior to final selection.
Salary: $43,923 - $45,000.
Benefits Eligible: Yes.
Required Documents
Cover letter / letter of application.
List of three professional references (name, email, business title).
Resume.
Optional Documents
Letters of recommendation.
Proof of veteran status.
Recruitment Contact Nina Reich, HR Coordinator.
Application Link https://uasys.wd5.myworkdayjobs.com/UASYS
Pre-employment Screening Requirements Criminal background check, sex offender registry.
Equal Employment Opportunity Statement The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. The University is committed to providing a safe campus community. Background checks are conducted pursuant to state and federal law.
Persons must have proof of legal authority to work in the United States on the first day of employment.
All application information is subject to public disclosure under the Arkansas Freedom of Information Act.
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Job Summary The Marketing Specialist supports the development and execution of strategic social media initiatives and overall marketing efforts that drive awareness and increase enrollments in online degree programs and registrations for Professional and Workforce Development programs. The role contributes to content planning, campaign development, and day-to-day social media operations, while ensuring consistent, brand-aligned messaging across platforms. The specialist develops and leverages social media performance data, trend analysis, and competitive higher education insights to continuously refine strategies and improve social media results. The specialist collaborates closely with internal teams to produce high-quality, audience-focused content and campaigns that support institutional goals and priorities for all marketing-related initiatives. The position supports overall marketing, enrollment and student success initiatives across multiple platforms beyond social media. This role requires a balance of creativity, analytical thinking, organization, and operational savvy to enhance brand visibility, strengthen stakeholder engagement, and support overall marketing effectiveness.
Responsibilities
Develop and execute social media strategies to increase brand awareness.
Plan and create content, campaigns, and reports across platforms.
Analyze performance data and provide insights for continuous improvement.
Collaborate with internal teams to produce audience-focused content.
Support overall marketing, enrollment, and student success initiatives.
Maintain reliable attendance and foster collegial, harmonious working relationships.
Qualifications Minimum Qualifications
Formal education equivalent of a high-school diploma.
At least one year of specialized training in social media coordination.
At least three years of experience in marketing or administrative support.
Preferred Qualifications
Active progress toward a bachelor’s degree in marketing, communications or a related field.
At least one year of experience in business social media ideation, production, and scheduling.
At least one year of experience in marketing.
Excellent writing, editing and communication skills as evidenced by application materials.
Proven experience in social media management tools (Hootsuite, Canva, Adobe Express).
Experience promoting higher education programs or adult education.
Knowledge, Skills & Abilities
Willingness to learn new skills.
Marketing skills and abilities.
Ability to track and report effectiveness.
Ability to communicate and collaborate with a diverse group of internal and external stakeholders.
Additional Information Applicants will be required to complete a position-related project prior to final selection.
Salary: $43,923 - $45,000.
Benefits Eligible: Yes.
Required Documents
Cover letter / letter of application.
List of three professional references (name, email, business title).
Resume.
Optional Documents
Letters of recommendation.
Proof of veteran status.
Recruitment Contact Nina Reich, HR Coordinator.
Application Link https://uasys.wd5.myworkdayjobs.com/UASYS
Pre-employment Screening Requirements Criminal background check, sex offender registry.
Equal Employment Opportunity Statement The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. The University is committed to providing a safe campus community. Background checks are conducted pursuant to state and federal law.
Persons must have proof of legal authority to work in the United States on the first day of employment.
All application information is subject to public disclosure under the Arkansas Freedom of Information Act.
#J-18808-Ljbffr