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Internal Job Title Communications & Public Relations Manager - Aging Services

Salt Lake Co, Salt Lake City, UT, United States


Salt Lake County...A career with a purpose in the community you love!

Salt Lake County invites you to explore our exciting career opportunities. We seek highly enthusiastic individuals to enrich our County with your experience and talent. If you enjoy working in a team environment that is committed to changing the lives of its community, please keep reading.

What it is like to work here:

At Salt Lake County our culture is woven into all aspects of our work and our employees’ lives, from the way we treat each other to the way we support the community. To promote and foster a fun and healthy work environment, we appreciate employees through great benefits, a healthy work life balance and room to grow and develop.

Surround yourself with:

Peers who are motivated to make a difference in the lives of those we serve. We serve Salt Lake County and envision a safe and beautiful place for all to live, work and have fun. Salt Lake County is about connecting people and championing our community. Community is more than a place…its our heart and service that bring us together.

We encourage a work life balance:

Working for Salt Lake County is more than just a paycheck. A career with /Salt Lake County includes several benefits and perks. We support our employees with 12 Holidays, up to 24 vacation days, 12 sick days and one personal day every year. We work in a hybrid environment giving you flexibility to manage working from home and being in the office.

Additional Benefits include:

Retirement options for hybrid pension/401(k) or 401(k) only with a 10% contribution

Medical coverage including a 100% county paid premium option-Dental and Vision coverage including coverage for adult designees

Health Savings account with a county contribution up to $1200/year, Flexible Spending Account

100% county-paid Long-Term Disability and Short-Term Disability option

Professional Development including professional membership fees paid

Tuition Reimbursement

Plus: Onsite medical clinic, and gym; hospital insurance, pet insurance auto and home insurance and discounts at County facilities.

JOB SUMMARY Develops, manages, implements, and monitors the division’s strategic communications efforts with respect to public relations and government relations in support of the strategic goals and initiatives of the Division. Plans, implements and evaluates all aspects of marketing, sales, promotions, advertising and positioning to achieve and exceed revenue, attendance and customer services goals. Serves as Division liaison with the media. Collaborates with the community and various governmental agencies.

MINIMUM QUALIFICATIONS Bachelor’s degree from an accredited college or university in Marketing, Mass Communication, Public Relations, Public Administration, Political Science, or other closely related field, plus four (4) years of related experience, of which one (1) year must have been supervisory capacity; OR an equivalent combination of related education and experience. Education may not be substituted for the required supervisory experience.

Due to the nature of this position, the successful applicant must pass a required background check through fingerprinting and enrollment in the continuous RAP Back (Record of Arrest and Prosecution Back) program in accordance with current County Human Resources policy requirements.

ESSENTIAL FUNCTIONS

Conceptualizes and implements comprehensive communication plans and programs. Monitors and evaluates program effectiveness; effects changes required for improvement.

Designs & implements strategic marketing campaigns and brand building plans. Conducts market research and data analysis to provide reports as required.

Develops and maintains strategic partnerships for event and show promotions, sponsorships, and creative advertising opportunities in collaboration with co-promoters and other partners.

Advises staff on sensitive political issues and effective communication. Facilitates short- and long-term planning and helps ensure successful implementation.

Serves as the designated contact for media inquiries relating to emergency operations, special events, or programs. Provides direct responses, press releases, and special reports.

Collaborates with the community and various governmental agencies to achieve cooperation and leadership for projects that advance goals and objectives of the division.

Supervises staff, which includes hiring, orienting, training, assigning and reviewing work performance, annual work performance appraisals, and discipline.

Trains staff on effective public relations and media strategies. Advises staff on how to effectively build rapport with communities and the

Coordinates the implementation of marketing and promotional efforts. Directs the editorial content and format of internal and external publications.

Designs and conducts surveys and public opinion research.

Oversees press releases, and media inquiries for special events, or programs.

Establishes and monitors annual marketing and sales budget with direction from senior management.

Manages and oversees the creation and updates of websites and social media efforts. Trains staff on technology to promote programs and facilities.

Prepares strategic reports or presentations designed to educate and inform stakeholders. KNOWLEDGE, SKILLS AND ABILITIES (KSA) Knowledge of:

Marketing philosophies, techniques, and strategies

Promotion and advertising techniques

Social media applications and techniques

Sponsor development and servicing

Public relations techniques

Principles and strategies of web design

Grant writing development and implementation

Principles and practices of budget preparation and administration

Microsoft Office, Adobe, and web-based content management systems

Research, data analysis, and report writing techniques

Strategic, rhetorical use of social media and other communication channels

Intergovernmental issues

Sensitive and complex issues affecting the public and government both locally and historically

Skills and Abilities to:

Communicate effectively both verbally and in writing with the news media, employees, government officials and the general public

Maintain professional conduct during times of stress and work effectively under pressure

Gather, analyze, and interpret data for a non-specialized audience

Develop and prepare clear, concise reports in a variety of formats

Coordinate and conduct meetings

Provide and demonstrate quality customer service

Learn, interpret, explain and apply policies and procedures

Coordinate community relations activities

Work with other agencies on shared projects

Manage various tasks simultaneously

Work effectively in a dynamic environment, both independently and with a team

Additional Information WORKING CONDITIONS AND PHYSICAL REQUIREMENTS Work duties are typically performed in a general office setting.

May be required to lift, carry, push and/or pull items with a strength factor of light work; sit or stand for extended periods; climb a step stool/ladder and reach above shoulders; bend at the waist, kneel or crouch.

IMPORTANT INFORMATION REGARDING THIS POSITION Must be available 24/7 to respond to crisis communications situations. If not available, must have plan in ready to be implemented in your absence.

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