Sr Customer Marketing Manager - Life Sciences
Honeywell International, Inc., Houston, TX, United States
As a
Sr. Customer Marketing Manager
at Honeywell, you will lead the strategy and team responsible for our Life Sciences business within Process Solutions. This role is responsible for developing and executing comprehensive customer marketing strategies that drive engagement, pipeline and retention. The successful candidate will have proven leadership experience and track record of building successful customer marketing programs at scale.
KEY RESPONSIBILITIES Strategic Leadership
Develop and implement comprehensive customer marketing strategy aligned with business objectives
Lead customer lifecycle marketing initiatives
Partner with cross-functional teams including Product, Sales, Customer Success, and Brand Marketing Define customer segmentation strategies and personalized marketing approaches
Establish KPIs and metrics to measure customer marketing effectiveness
Team Management & Development
Manage and mentor a team of customer marketing professionals
Provide strategic direction, coaching, and professional development opportunities
Recruit, hire, and onboard new team members as needed
Foster a collaborative and high-performance team culture
Conduct regular performance reviews and career development planning
Program Development and Execution
Design and execute marketing campaigns aimed at lead generation, cross sell and upsell, as well as retention.
Develop marketing materials including but not limited to case studies, testimonials, and thought leadership pieces.
Create and manage customer communication strategies across multiple channels
Lead customer event marketing including user conferences, webinars, and customer events
Analytics & Optimization
Monitor and analyze customer marketing performance metrics and ROI
Conduct customer research and gather insights to inform marketing strategies
Implement A/B testing and optimization frameworks for continuous improvement
Generate regular reporting on customer marketing impact and business outcomes
Use data-driven insights to refine targeting and messaging strategies YOU MUST HAVE
7+ years of marketing experience with 4+ years in customer marketing, lifecycle marketing, or related field
3+ years of people management experience with direct reports
Proven track record of developing and executing successful customer marketing programs
Background in Life Sciences, SaaS, technology, or similar industries required.
WE VALUE
Bachelor's degree in Marketing or a related field
The annual base salary range for this position in California and New York (excluding most major metropolitan areas), Colorado, Connecticut, and Hawaii is $115K - $145K. For Washington and most major metropolitan areas in New York & California, the annual base salary range is $130K - $160K. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.
This position is incentive plan eligible.
BENEFITS OF WORKING FOR HONEYWELL In addition to a performance-driven salary, cutting-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, care or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
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Sr. Customer Marketing Manager
at Honeywell, you will lead the strategy and team responsible for our Life Sciences business within Process Solutions. This role is responsible for developing and executing comprehensive customer marketing strategies that drive engagement, pipeline and retention. The successful candidate will have proven leadership experience and track record of building successful customer marketing programs at scale.
KEY RESPONSIBILITIES Strategic Leadership
Develop and implement comprehensive customer marketing strategy aligned with business objectives
Lead customer lifecycle marketing initiatives
Partner with cross-functional teams including Product, Sales, Customer Success, and Brand Marketing Define customer segmentation strategies and personalized marketing approaches
Establish KPIs and metrics to measure customer marketing effectiveness
Team Management & Development
Manage and mentor a team of customer marketing professionals
Provide strategic direction, coaching, and professional development opportunities
Recruit, hire, and onboard new team members as needed
Foster a collaborative and high-performance team culture
Conduct regular performance reviews and career development planning
Program Development and Execution
Design and execute marketing campaigns aimed at lead generation, cross sell and upsell, as well as retention.
Develop marketing materials including but not limited to case studies, testimonials, and thought leadership pieces.
Create and manage customer communication strategies across multiple channels
Lead customer event marketing including user conferences, webinars, and customer events
Analytics & Optimization
Monitor and analyze customer marketing performance metrics and ROI
Conduct customer research and gather insights to inform marketing strategies
Implement A/B testing and optimization frameworks for continuous improvement
Generate regular reporting on customer marketing impact and business outcomes
Use data-driven insights to refine targeting and messaging strategies YOU MUST HAVE
7+ years of marketing experience with 4+ years in customer marketing, lifecycle marketing, or related field
3+ years of people management experience with direct reports
Proven track record of developing and executing successful customer marketing programs
Background in Life Sciences, SaaS, technology, or similar industries required.
WE VALUE
Bachelor's degree in Marketing or a related field
The annual base salary range for this position in California and New York (excluding most major metropolitan areas), Colorado, Connecticut, and Hawaii is $115K - $145K. For Washington and most major metropolitan areas in New York & California, the annual base salary range is $130K - $160K. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.
This position is incentive plan eligible.
BENEFITS OF WORKING FOR HONEYWELL In addition to a performance-driven salary, cutting-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, care or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
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