Creative Copywriter Job at William & Mary in Williamsburg

**Posting Range:** Up to $55,000, commensurate with experience and internal alignment.* Bachelor’s degree in a field that required marketing writing or equivalent education, experience, and training.* Experience creating marketing copy and expressing nuanced ideas in a creative and accurate manner (typically 2-4 years).* Great degree of flexibility and outstanding organizational skills with the demonstrated ability to manage multiple and competing projects concurrently while adhering to strict deadlines.* The desire and ability to work and succeed in a fast-paced environment.* Demonstrated initiative, independent judgment, and a positive, responsive, service-oriented attitude.* Excellent writing, editing and proofreading skills, including use of style guides, with the demonstrated command of correct grammar, punctuation and spelling.* Commitment to diversity, equity and inclusiveness, including, but not limited to, collaboration, staffing and programming.* Experience and comfort using Microsoft Word, Excel, Outlook and Teams, as well as Adobe Acrobat (typically 2-4 years).* A curious nature and interest in lifelong learning.* The desire and ability to exceed goals.* The desire and ability to build consensus among colleagues and work with diverse audiences.* Diverse portfolio that includes a variety of digital and print communications pieces.* An understanding of best practices in university or nonprofit marketing and communications.* Excellent analytical and problem-solving skills.* An appreciation for and/or connection to William & Mary, its mission, history and unique focus on undergraduate research and a liberal arts education.* Detail-oriented research skills, including using internet-based databases.* Experience writing or editing in a variety of voices — for example, institutional voice vs. the voice of a particular individual.* Experience working in a content management system (CMS), such as Hannon Hill’s Cascade.* Experience creating content for Google Ads, Meta Ads and other paid digital marketing platforms.* Experience working in and creating content for Technolutions Slate CRM.* Curiosity about marketing in a higher education setting.* This is a non-exempt position, eligible to receive overtime in accordance with the Fair Labor Standards Act. This position may be subject to overtime during high peak times, etc. as directed and approved by the supervisor.* This position is eligible for a hybrid work schedule.* This position is subject to evening and weekend work.* This position requires the ability to travel as required.* Develop compelling and concise copy for digital ads, banners and social media campaigns aimed at increasing brand visibility and driving website traffic.* Work with strategy and design teams to ensure messaging aligns with visuals and broader campaign objectives.* Incorporate SEO best practices into all web content, using keyword research to inform writing and help improve organic search performance.* Work to adjust copy based on the performance of digital content through analytics tools and A/B testing, adjusting strategies based on data insights to enhance engagement and user experience.* Ensure all materials adhere to Associated Press style, W&M’s editorial style guide and brand guidelines.* Conduct research to fact check data, statistics and other claims included in materials.### BenefitsWilliam & Mary offers a competitive range of benefits that support employee well‐being and professional growth, including access to on‐campus fitness facilities, university libraries, and other wellness resources. Educational assistance, professional development opportunities, and a robust holiday schedule are also available.
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