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AVP, Artist Relations Job at Yamaha Corporation in Franklin

Yamaha Corporation, Franklin, TN, United States


Purpose of Role
The Yamaha Artist Relations Group provides support for Yamaha Performing Artists throughout the world while leveraging the Yamaha brand through artistic collaborations. We promote Yamaha as the number one music manufacturer in the world through collaboration with our internal stakeholders.

Key Accountabilities

Drive an organizational culture that attracts, empowers, develops, retains and rewards employees who fit and enhance the defined culture

Drive strategic direction for YCA Artist Relations aligned with YCA

Drive achievement of Artist Relations objectives, goals and KPIs

Drive resolution of critical matters that impact Artist Relations

Drive artist engagement

Drive short and long‑term business plans for Artist Relations branding

Drive alignment of strategic plans and priorities across YCA and YCJ, specific to artist relations

Primary Responsibilities

Lead communication and support with artist community

Lead communication and collaboration and follow through with internal and external stakeholders

Contribute to the production of high‑profile corporate events

Lead the plan for Franklin studio utilization

Core Functional Competencies

Brand Promotion – Artist Relations: Align work efforts with brand strategy and positioning, brand attributes, and branding guidelines

Business Acumen – YCA: Understand how the business works, including how YCA makes money and achieves goals

Business Environment – YCA: Ability to highlight the connection between organizational strategy and projects

Customer/Artist Problem Resolution: Gather information towards appropriate solutions

Negotiation/Vendor Management – YCA: Use skills to obtain positive outcomes and agreement with facilities contractors and vendors; settles differences with minimum noise

Relationship Building and Maintenance – Artist Relations: Quickly connect with prospective artists and maintain relationships

Risk Management – Artist Relations: Accurately identify risks

Core Behavioral Competencies

Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)

Customer Focus

Instills Trust

Strategic Mindset

Drives Engagement

Cultivates Innovation

Drives Vision & Purpose

Qualifications
Ideal

Budget management

Progressive success in the music industry/business

Demonstrated success working and influencing others in a high‑volume, matrixed organization

Able to travel domestically up to 45%. Includes nights and weekends.

Demonstrated success delivering customer service to high‑touch clientele

Demonstrated success managing or engaging or doing business with musicians and/or industry professionals

People management

Preferred

15+ years of experience working with national & international level artists

Bachelor’s degree in music business or related field

Progressive experience in music production, record label, touring, or logistics

Benefits

Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions

Performance based bonus program

Robust employee wellness programs including free music lessons

Generous Wellness reimbursement program

Tobacco cessation reward program

Private concerts from award winning artists

Discounted hotel, travel, entertainment, and other attractions

Employee product purchase program

Casual dress

Vacation, sick‑time and personal floating holidays

Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events

Inclusive and passionate culture

We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha

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