Marketing Analytics Manager – CO, NV, TX, UT
Zions Bank, Salt Lake City, UT, United States
Marketing Analytics Manager (Data Analytics Manager)
Work Arrangement
This is a 100% in-office position. Candidates must be available to work from a corporate hub five days a week; hybrid or remote work is not an option.
Location
(On-Site Required) CO, NV, TX, or UT
Salary Range
This position is eligible to earn a base salary in the range of $95,250 – $134,000 annually depending on job‑related factors such as level of experience and location.
Key Responsibilities
Works under limited supervision to lead analysis on key marketing initiatives and prepare executive reports on campaign performance, customer engagement, and ROI to inform strategic decision‑making and enhance marketing effectiveness.
Proficient in data modeling, transformation, cleansing, and creating data logic and queries.
Oversees digital campaign efforts to track performance and recommend strategy.
Provide actionable insights by analyzing marketing data from multiple channels, including social media, email, web, and paid media, to support planning, execution, and optimization of campaigns.
Collaborate closely with subject matter experts, business teams, data architects, and data engineers through interviews and working sessions to ensure data integrity and alignment with organizational goals.
Manages vendor relationships pertaining to areas of responsibility.
Oversees public‑facing web properties, including controls on web page publishing, using analytics to measure results and inform strategy.
Acts as liaison with martech, growth marketing, agency and segment marketing teams.
Experience with Power BI, Tableau, Adobe suite, SQL strongly preferred.
Qualifications
Requires a Bachelor’s degree and 6+ years of marketing, data science, data analytics, information systems, statistics or a related field. Some managerial/supervisory experience required. A combination of education and experience may meet requirements.
Requires a considerable working knowledge of all aspects of marketing strategies and tactics, including interactive, digital and print marketing.
Must be familiar with banking products and services.
Ability to manage large projects, a complex budget and agile product management/development.
Must have sound management, organizational and communication skills, both written and verbal.
Solid client relationship, project management, problem solving and analysis skills.
Ability to set and maintain high quality work standards.
Ability to manage and lead a group.
Ability to deal effectively with people in various job capacities.
Exhibits an exceptional degree of ingenuity, creativity and resourcefulness in decision making and problem solving.
Visa Sponsorship
This Marketing Analytics Manager position is currently not eligible for employment visa sponsorship (e.g., H‑1B visa). This includes, for example, situations where a candidate may have temporary work authorization while enrolled in school or upon graduation but would need H‑1B visa sponsorship within a few years of employment in order to maintain employment eligibility.
Benefits
Medical, Dental and Vision Insurance – Start Day One.
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance.
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts.
Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays.
401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience.
Mental health benefits including coaching and therapy sessions.
Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year; employees are eligible for the program upon hire.
Employee Ambassador preferred banking products.
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Work Arrangement
This is a 100% in-office position. Candidates must be available to work from a corporate hub five days a week; hybrid or remote work is not an option.
Location
(On-Site Required) CO, NV, TX, or UT
Salary Range
This position is eligible to earn a base salary in the range of $95,250 – $134,000 annually depending on job‑related factors such as level of experience and location.
Key Responsibilities
Works under limited supervision to lead analysis on key marketing initiatives and prepare executive reports on campaign performance, customer engagement, and ROI to inform strategic decision‑making and enhance marketing effectiveness.
Proficient in data modeling, transformation, cleansing, and creating data logic and queries.
Oversees digital campaign efforts to track performance and recommend strategy.
Provide actionable insights by analyzing marketing data from multiple channels, including social media, email, web, and paid media, to support planning, execution, and optimization of campaigns.
Collaborate closely with subject matter experts, business teams, data architects, and data engineers through interviews and working sessions to ensure data integrity and alignment with organizational goals.
Manages vendor relationships pertaining to areas of responsibility.
Oversees public‑facing web properties, including controls on web page publishing, using analytics to measure results and inform strategy.
Acts as liaison with martech, growth marketing, agency and segment marketing teams.
Experience with Power BI, Tableau, Adobe suite, SQL strongly preferred.
Qualifications
Requires a Bachelor’s degree and 6+ years of marketing, data science, data analytics, information systems, statistics or a related field. Some managerial/supervisory experience required. A combination of education and experience may meet requirements.
Requires a considerable working knowledge of all aspects of marketing strategies and tactics, including interactive, digital and print marketing.
Must be familiar with banking products and services.
Ability to manage large projects, a complex budget and agile product management/development.
Must have sound management, organizational and communication skills, both written and verbal.
Solid client relationship, project management, problem solving and analysis skills.
Ability to set and maintain high quality work standards.
Ability to manage and lead a group.
Ability to deal effectively with people in various job capacities.
Exhibits an exceptional degree of ingenuity, creativity and resourcefulness in decision making and problem solving.
Visa Sponsorship
This Marketing Analytics Manager position is currently not eligible for employment visa sponsorship (e.g., H‑1B visa). This includes, for example, situations where a candidate may have temporary work authorization while enrolled in school or upon graduation but would need H‑1B visa sponsorship within a few years of employment in order to maintain employment eligibility.
Benefits
Medical, Dental and Vision Insurance – Start Day One.
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance.
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts.
Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays.
401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience.
Mental health benefits including coaching and therapy sessions.
Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year; employees are eligible for the program upon hire.
Employee Ambassador preferred banking products.
#J-18808-Ljbffr