Communications and Public Relations Coordinator (Part-Time)
United Way of Northwest Arkansas, Springdale, AR, United States
Position Overview
The Communications and Public Relations Coordinator is responsible for managing and executing United Way NWA’s communications strategy to increase community awareness, engagement, and support for the organization’s mission. This part-time role will oversee media relations, social media management, website updates and content creation while helping ensure consistent messaging across all platforms.
The ideal candidate is a self-starter, strong writer, organized communicator and creative storyteller who can translate the organization’s work into compelling content for the public, donors and stakeholders.
Key Responsibilities Media Relations
Write and distribute monthly press releases highlighting programs, events, partnerships and impact stories
Build and maintain relationships with local media outlets, journalists and community publications
Pitch stories and coordinate interviews to secure media coverage
Monitor media mentions and track coverage
Social Media Management
Develop and publish content across the United Way NWA’s social media channels at least four times per week
Create engaging posts, graphics, and short‑form content to promote events, programs and impact stories
Monitor comments and messages and engage with followers when appropriate
Track social media analytics and adjust strategy for improved engagement
Communications Strategy
Develop and implement a comprehensive communications plan aligned with United Way NWA’s goals
Ensure consistent messaging, branding and voice across all platforms
Support strategic campaigns for fundraising, community outreach and events
Content Creation
Write newsletters, blog posts, donor updates and organizational announcements
Develop storytelling content highlighting the impact of the United Way NWA’s work
Create basic visual content (graphics, captions, photography)
Photography and Event Coverage
Attend United Way NWA events to capture photos and short video content for marketing and communications use
Maintain a digital library of photos and media assets
Website Management
Update United Way NWA’s website with new content, event information, news updates and media coverage as needed
Ensure website information remains accurate and current
Optimize content for readability and basic SEO
Additional Communications Responsibilities
Assist with creation of marketing materials (flyers, brochures, event promotions)
Support fundraising and events through coordinated messaging and materials
Manage and distribute email communications or newsletters
Maintain a communications calendar to organize campaigns, events and announcements
Track communications metrics; provide periodic reports on engagement and reach
Assist leadership with speech writing, talking points and messaging when needed
Help maintain brand guidelines and visual consistency
Coordinate with program staff to gather stories, updates and impact data
Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or related field (or equivalent experience)
2+ years of experience in communications, PR, marketing or nonprofit communications preferred
Excellent writing, editing and storytelling skills
Experience managing social media platforms and content scheduling tools
Basic photography and photo editing skills
Familiarity with website content management systems (WordPress or similar preferred)
Ability to manage multiple tasks and meet deadlines in a part-time environment
Passion for nonprofit work and community impact
Preferred Skills
Demonstrated initiative and problem‑solving skills
Graphic design experience (Canva, Adobe Creative Suite, or similar)
Email marketing platform experience (Mailchimp, Constant Contact, etc.)
Basic analytics and reporting experience
Media pitching and press outreach experience
Compensation Compensation will be commensurate with experience and aligned with the part‑time nature of the role (approximately 15 hours per week).
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The ideal candidate is a self-starter, strong writer, organized communicator and creative storyteller who can translate the organization’s work into compelling content for the public, donors and stakeholders.
Key Responsibilities Media Relations
Write and distribute monthly press releases highlighting programs, events, partnerships and impact stories
Build and maintain relationships with local media outlets, journalists and community publications
Pitch stories and coordinate interviews to secure media coverage
Monitor media mentions and track coverage
Social Media Management
Develop and publish content across the United Way NWA’s social media channels at least four times per week
Create engaging posts, graphics, and short‑form content to promote events, programs and impact stories
Monitor comments and messages and engage with followers when appropriate
Track social media analytics and adjust strategy for improved engagement
Communications Strategy
Develop and implement a comprehensive communications plan aligned with United Way NWA’s goals
Ensure consistent messaging, branding and voice across all platforms
Support strategic campaigns for fundraising, community outreach and events
Content Creation
Write newsletters, blog posts, donor updates and organizational announcements
Develop storytelling content highlighting the impact of the United Way NWA’s work
Create basic visual content (graphics, captions, photography)
Photography and Event Coverage
Attend United Way NWA events to capture photos and short video content for marketing and communications use
Maintain a digital library of photos and media assets
Website Management
Update United Way NWA’s website with new content, event information, news updates and media coverage as needed
Ensure website information remains accurate and current
Optimize content for readability and basic SEO
Additional Communications Responsibilities
Assist with creation of marketing materials (flyers, brochures, event promotions)
Support fundraising and events through coordinated messaging and materials
Manage and distribute email communications or newsletters
Maintain a communications calendar to organize campaigns, events and announcements
Track communications metrics; provide periodic reports on engagement and reach
Assist leadership with speech writing, talking points and messaging when needed
Help maintain brand guidelines and visual consistency
Coordinate with program staff to gather stories, updates and impact data
Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or related field (or equivalent experience)
2+ years of experience in communications, PR, marketing or nonprofit communications preferred
Excellent writing, editing and storytelling skills
Experience managing social media platforms and content scheduling tools
Basic photography and photo editing skills
Familiarity with website content management systems (WordPress or similar preferred)
Ability to manage multiple tasks and meet deadlines in a part-time environment
Passion for nonprofit work and community impact
Preferred Skills
Demonstrated initiative and problem‑solving skills
Graphic design experience (Canva, Adobe Creative Suite, or similar)
Email marketing platform experience (Mailchimp, Constant Contact, etc.)
Basic analytics and reporting experience
Media pitching and press outreach experience
Compensation Compensation will be commensurate with experience and aligned with the part‑time nature of the role (approximately 15 hours per week).
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