Content Strategist & Writer
YMCA of Greater Louisville, Louisville, KY, United States
The Content Strategist & Writer is responsible for bringing the YMCA's mission to life through powerful storytelling and engaging content across digital platforms. This role focuses on content creation, social media, and campaign development, with an emphasis on capturing authentic stories from members, staff, and the community.
This position works closely with marketing leadership and the videographer to create compelling narratives that drive engagement, strengthen brand awareness, and support membership and fundraising goals.
As the nation's leading nonprofit organization committed to strengthening communities through youth development, healthy living, and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community
ESSENTIAL FUNCTIONS:
Content Creation & Storytelling Write compelling, mission-driven stories for campaigns, website, email, and video
Conduct interviews with members, staff, volunteers, and donors
Regularly visit YMCA branches and programs to capture stories and content
Develop video concepts, scripts, and storyboards in collaboration with videographer
Attend events and programs for on-site content capture (photo/video)
Capture and produce quick-turn, high-quality social content (including iPhone video and event recaps) that highlights YMCA programs, events, and community impact in a timely and engaging way
Edit and package short-form video content using tools such as Canva or similar platforms for immediate use across social channelsSocial Media
Strategy & Execution Create, write, and publish content for all YMCA social media channels aligned with current trends and best practices
Develop creative, engaging social campaigns (including short-form video/Reels)
Monitor engagement and adjust content strategy accordingly
Campaign Development Collaborate with marketing team to develop campaign messaging and content plans
Determine best formats for content distribution (video, written, social, etc.)
Ensure content aligns with YMCA brand voice and strategic priorities
Grant & Impact Storytelling Gather and develop mission-driven stories from programs, members, and staff for use in grant reporting and funder communications
Translate program impact into clear, compelling narratives that demonstrate measurable outcomes and community benefit
Adapt and refine existing stories to align with grant requirements, funder priorities, and reporting guidelines
Craft funder-focused content that balances emotional storytelling with outcomes-driven messaging to strengthen impact and resonance
Collaboration Partner with branches to identify impactful stories
Work closely with Digital Coordinator to execute campaigns across platforms
Media & Communications Write press releases and support media outreach efforts
Assist with public relations opportunities that elevate the YMCA's community presence
Brand & Collaboration Maintain YMCA brand standards (visually and written) and ensure consistency across all platforms
Ensure consistency in tone, messaging, and storytelling
Collaborate closely with the marketing team, including the Videographer/Editor, to ensure alignment and execution of creative vision
Foster a sense of community through content by promoting inclusivity and participation among all demographics
Organization & Asset Management Maintain files in an organized and logical manner using the YMCA's digital asset management system (Bynder)
Ensure content and assets are easily accessible for team collaboration
Additional Expectations Manage multiple projects and deadlines in a fast-paced environment
Travel to YMCA branches regularly to capture content and stories
Work occasional evenings and weekends for events, program coverage, and time-sensitive communications
Uphold the mission of the YMCA and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature
Serve as a role model and advocate of the YMCA mission, promise, values, and voice
Foster a culture of inclusivity, collaboration, and community engagement
KNOW HOW/QUALIFICATIONS: Bachelor's degree in Communications, Journalism, Marketing, or a related field is required (or equivilant experience).
Three to four (3-4) years of experience in storytelling, writing, and content creation; nonprofit or community-focused experience preferred
Exceptional writing, storytelling, editing, and proofreading skills with exceptional attention to detail
Portfolio of relevant work required
Strong understanding of social media platform audience (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video
Demonstrated ability to identify and implement current social media trends in an authentic and brand-aligned way
Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly)
Ability to storyboard, plan, and direct video content
Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
Strong project management, creative thinking, problem-solving, and conceptual skills
Self-starter with creative thinking and the ability to work both independently while collaborating effectively with cross-functional teams
Strong interpersonal and communication skills, with the ability to engage diverse audiences and build relationships in the community
Passion for storytelling that reflects diverse experience and fosters a sense of belonging
Team-oriented with a strong commitment to the YMCA's mission, community impact, and member experience
PHYSICAL DEMANDS: Sitting for long periods
Ability to hear
Ability to see
Ability to speak
Ability to type
Ability to lift 20 pounds
Ability to transport from various sites
WORK ENVIRONMENT:
Noise level = moderate
Exposure to electrical/mechanical mechanisms
EFFECT ON END RESULT:
1. The mission and purpose of the YMCA is effectively demonstrated to its members and the community, strengthening its position as an effective, cause-driven charitable organization.
2. Membership and program participation grows in quality and quantity.
3. The YMCA is recognized as an impactful community asset worthy of investment and philanthropic support grows.
4. The aspirations of the Y's Strategic Vision are well-known internally and externally among shareholders and the community at large.
The YMCA of Greater Louisville is an equal-opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals regardless of race, ethnicity, religion, gender, gender identification, sexual orientation, age, or disability status.
This position works closely with marketing leadership and the videographer to create compelling narratives that drive engagement, strengthen brand awareness, and support membership and fundraising goals.
As the nation's leading nonprofit organization committed to strengthening communities through youth development, healthy living, and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community
ESSENTIAL FUNCTIONS:
Content Creation & Storytelling Write compelling, mission-driven stories for campaigns, website, email, and video
Conduct interviews with members, staff, volunteers, and donors
Regularly visit YMCA branches and programs to capture stories and content
Develop video concepts, scripts, and storyboards in collaboration with videographer
Attend events and programs for on-site content capture (photo/video)
Capture and produce quick-turn, high-quality social content (including iPhone video and event recaps) that highlights YMCA programs, events, and community impact in a timely and engaging way
Edit and package short-form video content using tools such as Canva or similar platforms for immediate use across social channelsSocial Media
Strategy & Execution Create, write, and publish content for all YMCA social media channels aligned with current trends and best practices
Develop creative, engaging social campaigns (including short-form video/Reels)
Monitor engagement and adjust content strategy accordingly
Campaign Development Collaborate with marketing team to develop campaign messaging and content plans
Determine best formats for content distribution (video, written, social, etc.)
Ensure content aligns with YMCA brand voice and strategic priorities
Grant & Impact Storytelling Gather and develop mission-driven stories from programs, members, and staff for use in grant reporting and funder communications
Translate program impact into clear, compelling narratives that demonstrate measurable outcomes and community benefit
Adapt and refine existing stories to align with grant requirements, funder priorities, and reporting guidelines
Craft funder-focused content that balances emotional storytelling with outcomes-driven messaging to strengthen impact and resonance
Collaboration Partner with branches to identify impactful stories
Work closely with Digital Coordinator to execute campaigns across platforms
Media & Communications Write press releases and support media outreach efforts
Assist with public relations opportunities that elevate the YMCA's community presence
Brand & Collaboration Maintain YMCA brand standards (visually and written) and ensure consistency across all platforms
Ensure consistency in tone, messaging, and storytelling
Collaborate closely with the marketing team, including the Videographer/Editor, to ensure alignment and execution of creative vision
Foster a sense of community through content by promoting inclusivity and participation among all demographics
Organization & Asset Management Maintain files in an organized and logical manner using the YMCA's digital asset management system (Bynder)
Ensure content and assets are easily accessible for team collaboration
Additional Expectations Manage multiple projects and deadlines in a fast-paced environment
Travel to YMCA branches regularly to capture content and stories
Work occasional evenings and weekends for events, program coverage, and time-sensitive communications
Uphold the mission of the YMCA and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature
Serve as a role model and advocate of the YMCA mission, promise, values, and voice
Foster a culture of inclusivity, collaboration, and community engagement
KNOW HOW/QUALIFICATIONS: Bachelor's degree in Communications, Journalism, Marketing, or a related field is required (or equivilant experience).
Three to four (3-4) years of experience in storytelling, writing, and content creation; nonprofit or community-focused experience preferred
Exceptional writing, storytelling, editing, and proofreading skills with exceptional attention to detail
Portfolio of relevant work required
Strong understanding of social media platform audience (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video
Demonstrated ability to identify and implement current social media trends in an authentic and brand-aligned way
Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly)
Ability to storyboard, plan, and direct video content
Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
Strong project management, creative thinking, problem-solving, and conceptual skills
Self-starter with creative thinking and the ability to work both independently while collaborating effectively with cross-functional teams
Strong interpersonal and communication skills, with the ability to engage diverse audiences and build relationships in the community
Passion for storytelling that reflects diverse experience and fosters a sense of belonging
Team-oriented with a strong commitment to the YMCA's mission, community impact, and member experience
PHYSICAL DEMANDS: Sitting for long periods
Ability to hear
Ability to see
Ability to speak
Ability to type
Ability to lift 20 pounds
Ability to transport from various sites
WORK ENVIRONMENT:
Noise level = moderate
Exposure to electrical/mechanical mechanisms
EFFECT ON END RESULT:
1. The mission and purpose of the YMCA is effectively demonstrated to its members and the community, strengthening its position as an effective, cause-driven charitable organization.
2. Membership and program participation grows in quality and quantity.
3. The YMCA is recognized as an impactful community asset worthy of investment and philanthropic support grows.
4. The aspirations of the Y's Strategic Vision are well-known internally and externally among shareholders and the community at large.
The YMCA of Greater Louisville is an equal-opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals regardless of race, ethnicity, religion, gender, gender identification, sexual orientation, age, or disability status.