Global Media Strategy & Insights Manager
Expedia Group, West Hollywood, CA, United States
Global Media Strategy & Insights Manager
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners.
EG Media & Sponsorships is seeking a visionary Global Media Strategy & Insights Manager to lead the global media approach, best practice, insight, optimization, and effectiveness, to maximize the effectiveness of brand advertising for Hotels.com.
In This Role, You Will
Brand Media Strategy Leadership & Stakeholder Engagement
Act as the primary global media strategy lead for Hotels.com, partnering with Media Business Directors to shape strategic planning and execution.
Lead the development and socialization of global media approaches that align brand, performance, and market requirements.
Champion an evidence-based approach to media decisions; building and testing hypotheses to find new opportunities and reduce wastefulness.
Media Optimisation
Develop and maintain the global media planning principles and media best practices.
Guide the allocation and optimisation of DG media budgets across channels and markets.
Lead the quarterly Insights & Optimization Forums, ensuring learnings are shared and embedded in planning.
Coach and advise Media Planning team members to analyse global media and sponsorship learnings, acting upon insight to drive continuous improvement.
Operations, Automation & Agility
Streamline media planning processes through centralisation, automation, and collaboration.
Champion AI‑driven solutions to reduce resource requirements and enhance strategic focus.
Ensure the end‑to‑end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes.
Learning Agenda & Partner Research
Own and maintain the EG Media Learning Agenda, sourcing and prioritising business questions, hypotheses, and insights.
Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works.
Consolidate and socialise insights across the organisation, building a robust knowledge base for media channel mix and partnerships.
Experience And Qualifications
8+ years proven expertise in strategic media planning, optimisation, and effectiveness, either in‑house or agency‑side.
Deep understanding of evidence‑based media strategy and comfortable with marketing analytics methods (e.g., MMM, incremental testing etc.).
Curious thinker and problem‑solver who enjoys innovating to drive growth.
Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels.
Demonstrated success in driving operational efficiency through automation and a curiosity for AI’s future role in media planning processes.
Excellent communication, analytical, and problem‑solving abilities.
Compensation
Location based pay ranges: West Hollywood $110,500 – $155,000 (potential up to $177,000). Seattle $134,500 – $188,000 (potential up to $215,000). Starting pay varies based on location, budget, skills, and experience. Pay ranges may be modified in the future.
Benefits
Medical/dental/vision, paid time off, Employee Assistance Programme, wellness & travel reimbursement, travel discounts, International Airlines Travel Agent (IATAN) membership, and more.
Equal Employment Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
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We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners.
EG Media & Sponsorships is seeking a visionary Global Media Strategy & Insights Manager to lead the global media approach, best practice, insight, optimization, and effectiveness, to maximize the effectiveness of brand advertising for Hotels.com.
In This Role, You Will
Brand Media Strategy Leadership & Stakeholder Engagement
Act as the primary global media strategy lead for Hotels.com, partnering with Media Business Directors to shape strategic planning and execution.
Lead the development and socialization of global media approaches that align brand, performance, and market requirements.
Champion an evidence-based approach to media decisions; building and testing hypotheses to find new opportunities and reduce wastefulness.
Media Optimisation
Develop and maintain the global media planning principles and media best practices.
Guide the allocation and optimisation of DG media budgets across channels and markets.
Lead the quarterly Insights & Optimization Forums, ensuring learnings are shared and embedded in planning.
Coach and advise Media Planning team members to analyse global media and sponsorship learnings, acting upon insight to drive continuous improvement.
Operations, Automation & Agility
Streamline media planning processes through centralisation, automation, and collaboration.
Champion AI‑driven solutions to reduce resource requirements and enhance strategic focus.
Ensure the end‑to‑end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes.
Learning Agenda & Partner Research
Own and maintain the EG Media Learning Agenda, sourcing and prioritising business questions, hypotheses, and insights.
Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works.
Consolidate and socialise insights across the organisation, building a robust knowledge base for media channel mix and partnerships.
Experience And Qualifications
8+ years proven expertise in strategic media planning, optimisation, and effectiveness, either in‑house or agency‑side.
Deep understanding of evidence‑based media strategy and comfortable with marketing analytics methods (e.g., MMM, incremental testing etc.).
Curious thinker and problem‑solver who enjoys innovating to drive growth.
Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels.
Demonstrated success in driving operational efficiency through automation and a curiosity for AI’s future role in media planning processes.
Excellent communication, analytical, and problem‑solving abilities.
Compensation
Location based pay ranges: West Hollywood $110,500 – $155,000 (potential up to $177,000). Seattle $134,500 – $188,000 (potential up to $215,000). Starting pay varies based on location, budget, skills, and experience. Pay ranges may be modified in the future.
Benefits
Medical/dental/vision, paid time off, Employee Assistance Programme, wellness & travel reimbursement, travel discounts, International Airlines Travel Agent (IATAN) membership, and more.
Equal Employment Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
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