Global Media Strategy & Insights Manager
Expedia, Inc., West Hollywood, CA, United States
Global Media Strategy & Insights Manager
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. The Global Media Strategy & Insights Manager leads the global media approach, best practice, insight, optimization, and effectiveness for Hotels.com, one of Expedia Group’s core brands.
In this role you will develop and embed evidence-based media strategy across markets and channels, defining global media planning principles, leading a test-and-learn agenda, and driving continuous optimization of media investment.
Collaboration with Media Business Directors, Brand Organizations, Market Managers, Channel Leads, and external partners is essential to maximize brand advertising. The role also champions automation and AI to streamline planning processes.
Responsibilities
Brand Media Strategy Leadership & Stakeholder Engagement
Act as the primary global media strategy lead for Hotels.com, partnering with Media Business Directors to shape strategic planning and execution.
Lead the development and socialization of global media approaches that align brand, performance, and market requirements.
Champion an evidence-based approach to media decisions; build and test hypotheses to find new opportunities and reduce wastefulness.
Media Optimisation
Develop and maintain the global media planning principles and media best practices.
Guide the allocation and optimization of DG media budgets across channels and markets.
Lead the quarterly Insights & Optimization Forums, ensuring learnings are shared and embedded in planning.
Coach and advise Media Planning team members to analyze global media and sponsorship learnings, acting upon insight to drive continuous improvement.
Operations, Automation & Agility
Streamline media planning processes through centralization, automation, and collaboration.
Champion AI-driven solutions to reduce resource requirements and enhance strategic focus.
Ensure the end-to-end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes.
Learning Agenda & Partner Research
Own and maintain the EG Media Learning Agenda, sourcing and prioritizing business questions, hypotheses, and insights.
Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works.
Consolidate and socialize insights across the organization, building a robust knowledge base for media channel mix and partnerships.
Qualifications
8+ years of proven expertise in strategic media planning, optimization, and effectiveness, either in-house or agency-side.
Deep understanding of evidence-based media strategy and comfortable with marketing analytics methods (e.g., MMM, incremental testing).
Curious thinker and problem-solver who enjoys innovating to drive growth.
Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels.
Demonstrated success in driving operational efficiency through automation and a curiosity for AI’s future role in media planning processes.
Excellent communication, analytical, and problem-solving abilities.
The total cash range for this position in West Hollywood is $110,500.00 to $155,000.00, with potential to increase up to $177,000.00 based on performance. The total cash range for this position in Seattle is $134,500.00 to $188,000.00, with potential to increase up to $215,000.00 based on performance. Starting pay will vary based on multiple factors, including location, budget, and individual qualifications.
Expedia Group offers a comprehensive benefits package, including medical, dental, vision, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent Membership.
Accommodation requests: If you need assistance due to a disability or other conditions, please reach out to our Recruiting Accommodations Team.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. The Global Media Strategy & Insights Manager leads the global media approach, best practice, insight, optimization, and effectiveness for Hotels.com, one of Expedia Group’s core brands.
In this role you will develop and embed evidence-based media strategy across markets and channels, defining global media planning principles, leading a test-and-learn agenda, and driving continuous optimization of media investment.
Collaboration with Media Business Directors, Brand Organizations, Market Managers, Channel Leads, and external partners is essential to maximize brand advertising. The role also champions automation and AI to streamline planning processes.
Responsibilities
Brand Media Strategy Leadership & Stakeholder Engagement
Act as the primary global media strategy lead for Hotels.com, partnering with Media Business Directors to shape strategic planning and execution.
Lead the development and socialization of global media approaches that align brand, performance, and market requirements.
Champion an evidence-based approach to media decisions; build and test hypotheses to find new opportunities and reduce wastefulness.
Media Optimisation
Develop and maintain the global media planning principles and media best practices.
Guide the allocation and optimization of DG media budgets across channels and markets.
Lead the quarterly Insights & Optimization Forums, ensuring learnings are shared and embedded in planning.
Coach and advise Media Planning team members to analyze global media and sponsorship learnings, acting upon insight to drive continuous improvement.
Operations, Automation & Agility
Streamline media planning processes through centralization, automation, and collaboration.
Champion AI-driven solutions to reduce resource requirements and enhance strategic focus.
Ensure the end-to-end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes.
Learning Agenda & Partner Research
Own and maintain the EG Media Learning Agenda, sourcing and prioritizing business questions, hypotheses, and insights.
Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works.
Consolidate and socialize insights across the organization, building a robust knowledge base for media channel mix and partnerships.
Qualifications
8+ years of proven expertise in strategic media planning, optimization, and effectiveness, either in-house or agency-side.
Deep understanding of evidence-based media strategy and comfortable with marketing analytics methods (e.g., MMM, incremental testing).
Curious thinker and problem-solver who enjoys innovating to drive growth.
Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels.
Demonstrated success in driving operational efficiency through automation and a curiosity for AI’s future role in media planning processes.
Excellent communication, analytical, and problem-solving abilities.
The total cash range for this position in West Hollywood is $110,500.00 to $155,000.00, with potential to increase up to $177,000.00 based on performance. The total cash range for this position in Seattle is $134,500.00 to $188,000.00, with potential to increase up to $215,000.00 based on performance. Starting pay will vary based on multiple factors, including location, budget, and individual qualifications.
Expedia Group offers a comprehensive benefits package, including medical, dental, vision, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent Membership.
Accommodation requests: If you need assistance due to a disability or other conditions, please reach out to our Recruiting Accommodations Team.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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