CPG Brand Manager [81923]

Must be able to go onsite in Greeley, CO (relocation assistance provided) SKILLS Must have CPG and Media Agency experience strategic media thinking KPI literacy + performance mindset Analytical; can turn data into action Ability to translate brand strategy into media strategy Comfort owning the plan end-to-end ability to challenge agencies Who You Are You are both strategic and analytical with the ability to turn data into actionable insights that drive business results. You’re comfortable challenging internal and external partners and proactively suggesting optimizations. You act pragmatically, influence across the organization, and thrive in a fast-paced environment. How you will contribute The Brand Manager will be a key member of the Brand team, responsible for ensuring flawless execution of paid media campaigns and delivering measurable business results. From day one, you will monitor campaign performance, identify issues, highlight opportunities, and hold agency partners accountable. You will also support the broader brand portfolio strategy, working cross-functionally to deliver integrated marketing plans that achieve revenue and profit goals. Responsibilities Paid Media Performance & Agency Management (Day 1 Priority) Contribute strong POV on 360 marketing strategies and consumer targeting to guide tactical planning efforts. Partner in developing the strategic direction of consumer media (paid, organic, and earned) to align with brand and business strategy with agency and brand team. Act as the main point of contact for paid media agency partners. Proactively monitor and analyze campaign performance across Google Search, Meta, TikTok, Programmatic, and other paid media channels. Articulate strategy both verbally and through written communication to broader team and leadership. Deliver data-driven insights and suggest optimizations to improve ROI and campaign effectiveness. Generate and present clear reports on KPIs, conversions, and revenue impact to internal stakeholders. Influencer & Creative Management Develop influencer briefs, manage deliverables, and report on performance. Identify and negotiate usage with influencers. Create and review marketing copy for paid ads, packaging, PDPs, and blogs. Support creative approvals from agency partners. Create and submit internal creative requests when needed. Lead First Party programs (email, SMS, direct messages). Partner with internal nutritionist in monthly blog creation that strengthens brand and provides value to consumer. Budget Management Manage brand marketing and media budgets to maximize efficiency and ROI. Partner with finance on budget tracking, reconciliations, and invoice processing. Syndication, Website & Brand Assets Ensure syndication accuracy for SKUs and websites. Manage product copy, SAP approvals, and digital tools (where-to-buy, product feeds). Qualifications 3+ years of marketing experience. 2+ years of hands-on digital paid media performance analysis and campaign management (must be able to identify issues/optimizations independently from day one). Strong knowledge of social media best practices (content, format, audience targeting, copy, etc.). Strong data analysis skills with proficiency in Excel (pivot tables, data sets) and Google Analytics (or similar tools). Food & Beverage CPG experience preferred. #J-18808-Ljbffr