Omnichannel Marketing Manager
Adecco, Parsippany, NJ, United States
Location:
Parsippany, NJ (Hybrid – 3 days onsite / 2 days remote required)
Pay Rate:
$65/hr
Duration:
12-month contract
Hours:
40 hours/week
Role Overview The Omnichannel Marketing Manager will play a critical, hands‑on role supporting a fast‑growing, high‑energy nutrition brand within a global CPG organization. This role owns end‑to‑end execution of omnichannel commerce marketing activations across retail media, eCommerce content, and shopper marketing.
This position is ideal for a strong executor with CPG experience who is comfortable operating without agency support in the near term. You will partner closely with brand, sales, and cross‑functional teams to bring differentiated, performance‑driven activations to life across key retailer ecosystems.
Key Responsibilities
Own end‑to‑end execution of omnichannel commerce campaigns across major retailer.com environments, including retail media, onsite placements, and supporting content
Launch, manage, and optimize retail media and search campaigns across key platforms (e.g., Amazon Ads, Walmart Connect, Roundel, KPM, Instacart)
Develop and activate commerce‑ready content (PDP optimization, enhanced brand content, A+, display assets) aligned to retailer best practices and brand guidelines
Manage digital shelf health using tools such as Salsify and CommerceIQ to ensure accuracy, completeness, and conversion readiness
Support seasonal campaigns, innovation launches, and key retail moments, ensuring content and media readiness across priority retailers
Translate brand objectives and shopper insights into targeted activation strategies that drive conversion, ROAS, and basket growth
Execute campaign setup, trafficking, QA, in‑flight optimizations, and performance monitoring directly within retailer platforms
Partner closely with brand marketing, sales, legal, and analytics teams to ensure alignment, timelines, and flawless execution
Monitor performance, competitive activity, and digital shelf trends; deliver actionable insights and optimization recommendations
Contribute to test‑and‑learn initiatives and help build a repository of best practices to elevate omnichannel commerce execution standards
Required Experience & Qualifications
3–5 years of experience in omnichannel marketing, eCommerce, digital media, or shopper marketing, preferably within CPG
Proven hands‑on experience launching and managing campaigns directly within retail media and eCommerce platforms
Strong working knowledge of Amazon Advertising, Walmart Connect, Roundel, KPM, Instacart, and retailer onsite media
Experience developing, managing, and optimizing eCommerce content across major retailer ecosystems
Familiarity with content PIM and digital shelf tools such as Salsify, Syndigo, and CommerceIQ
Performance‑driven mindset with a strong focus on ROAS, conversion, and efficiency
Highly organized self‑starter comfortable operating in ambiguity and fast‑paced environments
Strong storytelling and communication skills with the ability to influence cross‑functional partners
Passion for commerce marketing, retail media, and driving measurable business impact
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Parsippany, NJ (Hybrid – 3 days onsite / 2 days remote required)
Pay Rate:
$65/hr
Duration:
12-month contract
Hours:
40 hours/week
Role Overview The Omnichannel Marketing Manager will play a critical, hands‑on role supporting a fast‑growing, high‑energy nutrition brand within a global CPG organization. This role owns end‑to‑end execution of omnichannel commerce marketing activations across retail media, eCommerce content, and shopper marketing.
This position is ideal for a strong executor with CPG experience who is comfortable operating without agency support in the near term. You will partner closely with brand, sales, and cross‑functional teams to bring differentiated, performance‑driven activations to life across key retailer ecosystems.
Key Responsibilities
Own end‑to‑end execution of omnichannel commerce campaigns across major retailer.com environments, including retail media, onsite placements, and supporting content
Launch, manage, and optimize retail media and search campaigns across key platforms (e.g., Amazon Ads, Walmart Connect, Roundel, KPM, Instacart)
Develop and activate commerce‑ready content (PDP optimization, enhanced brand content, A+, display assets) aligned to retailer best practices and brand guidelines
Manage digital shelf health using tools such as Salsify and CommerceIQ to ensure accuracy, completeness, and conversion readiness
Support seasonal campaigns, innovation launches, and key retail moments, ensuring content and media readiness across priority retailers
Translate brand objectives and shopper insights into targeted activation strategies that drive conversion, ROAS, and basket growth
Execute campaign setup, trafficking, QA, in‑flight optimizations, and performance monitoring directly within retailer platforms
Partner closely with brand marketing, sales, legal, and analytics teams to ensure alignment, timelines, and flawless execution
Monitor performance, competitive activity, and digital shelf trends; deliver actionable insights and optimization recommendations
Contribute to test‑and‑learn initiatives and help build a repository of best practices to elevate omnichannel commerce execution standards
Required Experience & Qualifications
3–5 years of experience in omnichannel marketing, eCommerce, digital media, or shopper marketing, preferably within CPG
Proven hands‑on experience launching and managing campaigns directly within retail media and eCommerce platforms
Strong working knowledge of Amazon Advertising, Walmart Connect, Roundel, KPM, Instacart, and retailer onsite media
Experience developing, managing, and optimizing eCommerce content across major retailer ecosystems
Familiarity with content PIM and digital shelf tools such as Salsify, Syndigo, and CommerceIQ
Performance‑driven mindset with a strong focus on ROAS, conversion, and efficiency
Highly organized self‑starter comfortable operating in ambiguity and fast‑paced environments
Strong storytelling and communication skills with the ability to influence cross‑functional partners
Passion for commerce marketing, retail media, and driving measurable business impact
#J-18808-Ljbffr