Digital Marketing Specialist
Indium Corporation, New Hartford, NY, United States
Administrative
New Hartford, NY, US
JOB SUMMARY: The Digital Marketing Specialist is responsible for performing specific technical duties that support the larger corporate Marketing Services goals. A Digital Marketing Specialist will perform a small set of specific roles, a large group of wide-ranging general duties, or a combination of both, depending on business needs.
ESSENTIAL JOB FUNCTIONS (COMPETENCIES):
Develop, implement, and measure the results of digital marketing global communications activities including social media, websites, email campaigns, etc.
Develop, implement, and measure email marketing and lead nurturing campaigns
Develop, implement, and measure SEO/SEM efforts, monitoring performance and making recommendations
Work with Google analytics and social media analytics to identify opportunities for growth
Identify the goal of the customer (often an internal customer, such as a Product Line Manager) regarding deliverables and deadlines and work to meet or exceed that goal
Coordinate with the marketing, design, and writing teams to ideate and define content goals
Identify deadlines, manage workload, and prioritize tasks through coordination and communication with Marketing Communications team
Stay abreast of evolving media technologies and practice to identify and acquire new skills required to leverage developments in technology
Demonstrate team player attitude and approach with internal and external customers across cultures, regions, and countries
Attend training as needed or assigned
Perform other duties or special projects as assigned
REQUIREMENTS:
Bachelor’s degree in marketing, advertising, media technologies, digital marketing, or related field preferred
1-2 years of digital marketing or related marketing experience required; 3-4 years preferred
Adobe suite and graphic design skills required
Working knowledge of social media platforms, understanding of SEO, SMO, PPC, and/or CRM experience a plus
Working knowledge of Goggle Analytics and Google Adwords a plus
Experience with content management systems and/or marketing automation tools a plus; high degree of comfort learning and using new digital tools and applications necessary
Excellent command of the English language is required
Excellent interpersonal and oral/written communication skills
Must be team-oriented and able to work in a fast-paced, dynamic environment
Ability to work independently, problem solve, and make basic decisions regarding routine tasks
Working knowledge of Microsoft Office (Word, Excel, PowerPoint) and Outlook
Provide own source of transportation for any local/day travel, including travel between Indium Corporation facilities
SHIFT/SITE:
Monday-Friday
Office Hours: 8:00am-5:00pm
301 Woods Park Drive, Clinton, NY
This position is NOT available as a remote position. Selected candidate must be onsite.
WAGE DISCLOSURE:
The salary range indicated in this posting represents the minimum and maximum of the range for the position. The actual range will vary based upon factors including, but not limited to, prior experience, knowledge, skill and education as they relate to the position’s qualifications, and internal equity.
The posted salary range reflects just one component of our total rewards package. Other components include health, dental, and vision insurance, PTO, retirement plan, volunteer opportunities, paid holidays, overtime opportunities, and many more.
$22.00 per hour - $28.00 per hour
($45,760 - $58,240 annually)
Indium Corporation is an equal opportunity employer that is committed to building an innovative workforce. All qualified applicants will be given consideration without regard to race, color, religion, sex, national origin, disability status, pregnancy status, veteran status, or other legally protected characteristics
New Hartford, NY, US
JOB SUMMARY: The Digital Marketing Specialist is responsible for performing specific technical duties that support the larger corporate Marketing Services goals. A Digital Marketing Specialist will perform a small set of specific roles, a large group of wide-ranging general duties, or a combination of both, depending on business needs.
ESSENTIAL JOB FUNCTIONS (COMPETENCIES):
Develop, implement, and measure the results of digital marketing global communications activities including social media, websites, email campaigns, etc.
Develop, implement, and measure email marketing and lead nurturing campaigns
Develop, implement, and measure SEO/SEM efforts, monitoring performance and making recommendations
Work with Google analytics and social media analytics to identify opportunities for growth
Identify the goal of the customer (often an internal customer, such as a Product Line Manager) regarding deliverables and deadlines and work to meet or exceed that goal
Coordinate with the marketing, design, and writing teams to ideate and define content goals
Identify deadlines, manage workload, and prioritize tasks through coordination and communication with Marketing Communications team
Stay abreast of evolving media technologies and practice to identify and acquire new skills required to leverage developments in technology
Demonstrate team player attitude and approach with internal and external customers across cultures, regions, and countries
Attend training as needed or assigned
Perform other duties or special projects as assigned
REQUIREMENTS:
Bachelor’s degree in marketing, advertising, media technologies, digital marketing, or related field preferred
1-2 years of digital marketing or related marketing experience required; 3-4 years preferred
Adobe suite and graphic design skills required
Working knowledge of social media platforms, understanding of SEO, SMO, PPC, and/or CRM experience a plus
Working knowledge of Goggle Analytics and Google Adwords a plus
Experience with content management systems and/or marketing automation tools a plus; high degree of comfort learning and using new digital tools and applications necessary
Excellent command of the English language is required
Excellent interpersonal and oral/written communication skills
Must be team-oriented and able to work in a fast-paced, dynamic environment
Ability to work independently, problem solve, and make basic decisions regarding routine tasks
Working knowledge of Microsoft Office (Word, Excel, PowerPoint) and Outlook
Provide own source of transportation for any local/day travel, including travel between Indium Corporation facilities
SHIFT/SITE:
Monday-Friday
Office Hours: 8:00am-5:00pm
301 Woods Park Drive, Clinton, NY
This position is NOT available as a remote position. Selected candidate must be onsite.
WAGE DISCLOSURE:
The salary range indicated in this posting represents the minimum and maximum of the range for the position. The actual range will vary based upon factors including, but not limited to, prior experience, knowledge, skill and education as they relate to the position’s qualifications, and internal equity.
The posted salary range reflects just one component of our total rewards package. Other components include health, dental, and vision insurance, PTO, retirement plan, volunteer opportunities, paid holidays, overtime opportunities, and many more.
$22.00 per hour - $28.00 per hour
($45,760 - $58,240 annually)
Indium Corporation is an equal opportunity employer that is committed to building an innovative workforce. All qualified applicants will be given consideration without regard to race, color, religion, sex, national origin, disability status, pregnancy status, veteran status, or other legally protected characteristics