Sr Software Engineer - Marketing Cloud
Lennar USA, Miami, FL, United States
Sr Software Engineer - Marketing Cloud in Miami, FL at Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for its Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
Position Summary
Salesforce Marketing Cloud Senior Developer will be responsible for the overall analysis, architecture, design, implementation, and support of Marketing Cloud project related activities. The successful candidate for this role will work closely with Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud.
Responsibilities
Configure and customize Marketing Cloud to align with business requirements. Implement and optimize customer journeys, email campaigns, and automation workflows.
Design and implement technical solutions to support company email strategies, driving automation wherever possible.
Collaborate with email marketing team to execute email campaigns and other marketing initiatives. Ensure campaigns are aligned with best practices and compliance standards.
Monitor, troubleshoot and resolve problems in Marketing Cloud, including daily automated data syncs, sends, ad‑hoc imports, and data extensions.
Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.
Collaborate with the Data and Analytics team to enable integration of data into and out of Marketing Cloud, ensuring accurate and reliable data sources; manage data cleansing, segmentation, and personalization for targeted marketing campaigns.
Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices.
Implement and maintain security best practices within Marketing Cloud. Ensure compliance with data protection regulations and company policies.
Requirements
4+ years’ experience with Salesforce Marketing Cloud.
Marketing Cloud Developer certifications are required.
Experience with SQL/SOQL, AMPscript, SSJS, REST/SOAP API integrations required.
Marketing Cloud Email Specialist certification, Marketing Cloud Consultant certification, and Marketing Cloud Administrator certifications are a plus.
Agentforce and Data 360 (Data Cloud) experience is a plus.
Knowledgeable of B2C marketing automation and operations best practices.
Strong spreadsheet (e.g., Excel) and analytical skills.
Exceptional written and verbal communication skills with the ability to articulate ideas and feedback constructively.
Employment Details
This role is primarily remote. Candidates who reside within a 50‑mile radius of Irving, TX or Miami, FL—or within commuting distance of any Lennar hub—are expected to work onsite at least three days per week, or as otherwise directed by their manager.
Benefits
At Lennar, we offer a comprehensive array of benefits designed to enhance well‑being and professional growth, including robust health insurance plans (Medical, Dental, and Vision), a 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%, Paid Parental Leave, an Associate Assistance Plan, Education Assistance Program, up to $30,000 in Adoption Assistance, up to three weeks of vacation annually, generous Holiday, Sick Leave, and Personal Day policies, a New Hire Referral Bonus Program, significant Home Purchase Discounts, and the Everyone’s Included Day.
Equal Opportunity Employer
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
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Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for its Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
Position Summary
Salesforce Marketing Cloud Senior Developer will be responsible for the overall analysis, architecture, design, implementation, and support of Marketing Cloud project related activities. The successful candidate for this role will work closely with Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud.
Responsibilities
Configure and customize Marketing Cloud to align with business requirements. Implement and optimize customer journeys, email campaigns, and automation workflows.
Design and implement technical solutions to support company email strategies, driving automation wherever possible.
Collaborate with email marketing team to execute email campaigns and other marketing initiatives. Ensure campaigns are aligned with best practices and compliance standards.
Monitor, troubleshoot and resolve problems in Marketing Cloud, including daily automated data syncs, sends, ad‑hoc imports, and data extensions.
Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.
Collaborate with the Data and Analytics team to enable integration of data into and out of Marketing Cloud, ensuring accurate and reliable data sources; manage data cleansing, segmentation, and personalization for targeted marketing campaigns.
Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices.
Implement and maintain security best practices within Marketing Cloud. Ensure compliance with data protection regulations and company policies.
Requirements
4+ years’ experience with Salesforce Marketing Cloud.
Marketing Cloud Developer certifications are required.
Experience with SQL/SOQL, AMPscript, SSJS, REST/SOAP API integrations required.
Marketing Cloud Email Specialist certification, Marketing Cloud Consultant certification, and Marketing Cloud Administrator certifications are a plus.
Agentforce and Data 360 (Data Cloud) experience is a plus.
Knowledgeable of B2C marketing automation and operations best practices.
Strong spreadsheet (e.g., Excel) and analytical skills.
Exceptional written and verbal communication skills with the ability to articulate ideas and feedback constructively.
Employment Details
This role is primarily remote. Candidates who reside within a 50‑mile radius of Irving, TX or Miami, FL—or within commuting distance of any Lennar hub—are expected to work onsite at least three days per week, or as otherwise directed by their manager.
Benefits
At Lennar, we offer a comprehensive array of benefits designed to enhance well‑being and professional growth, including robust health insurance plans (Medical, Dental, and Vision), a 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%, Paid Parental Leave, an Associate Assistance Plan, Education Assistance Program, up to $30,000 in Adoption Assistance, up to three weeks of vacation annually, generous Holiday, Sick Leave, and Personal Day policies, a New Hire Referral Bonus Program, significant Home Purchase Discounts, and the Everyone’s Included Day.
Equal Opportunity Employer
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
#J-18808-Ljbffr