Regional Sr Integrated Marketing Specialist
Lennar, Miami, FL, United States
Overview
Sr Specialist, Regional Integrated Marketing at Lennar. Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for homeowners, communities, and associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
A Career that Empowers You to Build Your Future.
Responsibilities
Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement.
Serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams to ensure divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.
Support the Integrated Marketing Manager as the point of contact (POC), owner and driver of integrated marketing plans to enforce alignment across teams and timely execution.
Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.
Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.
Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence.
Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results.
Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.
Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists.
Qualifications
Bachelor of Science or Arts degree or equivalent required; high school diploma or GED also acceptable.
Minimum 3–5 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred.
Strong organizational and time management skills; able to manage multiple deadlines across various communities.
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
Resourceful and solution oriented; comfortable leveraging digital and analytical tools to drive insights and outcomes.
Experience in home building, real estate, or consumer-facing industries is a plus.
Life at Lennar
Our benefits include robust health insurance plans (Medical, Dental, and Vision), a 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%, Paid Parental Leave, an Associate Assistance Plan, Education Assistance Program, and Adoption Assistance up to $30,000. We offer vacation, Holiday, Sick Leave, and Personal Day policies, a New Hire Referral Bonus Program, Home Purchase Discounts, and opportunities such as Everyone’s Included Day. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit LennarTotalRewards.com to view our suite of benefits.
Join the fun and connect with us on Lennar: LinkedIn page for the latest job opportunities.
Equal Opportunity
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
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Sr Specialist, Regional Integrated Marketing at Lennar. Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for homeowners, communities, and associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
A Career that Empowers You to Build Your Future.
Responsibilities
Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement.
Serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams to ensure divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.
Support the Integrated Marketing Manager as the point of contact (POC), owner and driver of integrated marketing plans to enforce alignment across teams and timely execution.
Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.
Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.
Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence.
Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results.
Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.
Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists.
Qualifications
Bachelor of Science or Arts degree or equivalent required; high school diploma or GED also acceptable.
Minimum 3–5 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred.
Strong organizational and time management skills; able to manage multiple deadlines across various communities.
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
Resourceful and solution oriented; comfortable leveraging digital and analytical tools to drive insights and outcomes.
Experience in home building, real estate, or consumer-facing industries is a plus.
Life at Lennar
Our benefits include robust health insurance plans (Medical, Dental, and Vision), a 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%, Paid Parental Leave, an Associate Assistance Plan, Education Assistance Program, and Adoption Assistance up to $30,000. We offer vacation, Holiday, Sick Leave, and Personal Day policies, a New Hire Referral Bonus Program, Home Purchase Discounts, and opportunities such as Everyone’s Included Day. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit LennarTotalRewards.com to view our suite of benefits.
Join the fun and connect with us on Lennar: LinkedIn page for the latest job opportunities.
Equal Opportunity
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
#J-18808-Ljbffr