Marketing Manager
Makers Air, Fort Lauderdale, FL, United States
The Marketing Manager is responsible for developing, executing, and optimizing marketing strategies that strengthen the Makers Air brand, drive charter revenue, and enhance customer engagement across all channels. This role oversees brand positioning, digital presence, campaign performance, and market analytics to support both passenger charter services and corporate partnerships.
The Marketing Manager will collaborate closely with Sales, Revenue, Operations, and Leadership to ensure marketing initiatives align with business growth goals and the company’s premium customer experience standards.
FLSA: Exempt- Full-Time
Work schedule: In Office
Location: Onsite, Fort Lauderdale, FL
Report to: Makers GM
Key Responsibilities
Brand Strategy & Campaign Management
Develop and execute annual marketing strategy aligned with revenue and growth objectives
Maintain and protect the Makers Air brand identity across all channels
Plan and manage marketing campaigns for:
Charter services
Corporate travel programs
Seasonal destinations and routes
Promotional offers and partnerships
Evaluate campaign performance and implement improvements based on data insights
Manage website content, SEO, and user experience optimization
Oversee paid advertising (Google, Meta, retargeting, and travel platforms)
Develop and execute social media strategy focused on engagement and brand storytelling
Coordinate content calendar including photo, video, and destination storytelling
Monitor online reviews and reputation management
Conduct competitive analysis within the charter aviation and luxury travel market
Track KPIs including lead generation, conversion rates, CAC, and engagement metrics
Provide regular reporting and recommendations to leadership
Identify new market opportunities and customer segments
Partner with Charter Sales and Business Development to generate qualified leads
Support corporate partnership initiatives and promotional packages
Coordinate marketing materials, presentations, and branded collateral
Work with external vendors (agencies, photographers, designers, media partners)
Oversee creation of marketing content including email campaigns, newsletters, and announcements
Manage promotional launches and new service offerings
Ensure messaging reflects Makers Air’s premium hospitality experience
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or related field
5+ years of marketing experience (travel, hospitality, aviation, or luxury services preferred)
Strong background in digital marketing and social media strategy
Experience managing campaigns from concept through performance analysis
Proficiency with marketing analytics tools and CRM platforms
Ability to interpret data and translate into business decisions
Excellent written and visual communication skills
Preferred Experience
Charter aviation, airline, hospitality, or tourism industry experience
Brand storytelling and experiential marketing
Partnership and event marketing
Managing agencies and creative vendors
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The Marketing Manager will collaborate closely with Sales, Revenue, Operations, and Leadership to ensure marketing initiatives align with business growth goals and the company’s premium customer experience standards.
FLSA: Exempt- Full-Time
Work schedule: In Office
Location: Onsite, Fort Lauderdale, FL
Report to: Makers GM
Key Responsibilities
Brand Strategy & Campaign Management
Develop and execute annual marketing strategy aligned with revenue and growth objectives
Maintain and protect the Makers Air brand identity across all channels
Plan and manage marketing campaigns for:
Charter services
Corporate travel programs
Seasonal destinations and routes
Promotional offers and partnerships
Evaluate campaign performance and implement improvements based on data insights
Manage website content, SEO, and user experience optimization
Oversee paid advertising (Google, Meta, retargeting, and travel platforms)
Develop and execute social media strategy focused on engagement and brand storytelling
Coordinate content calendar including photo, video, and destination storytelling
Monitor online reviews and reputation management
Conduct competitive analysis within the charter aviation and luxury travel market
Track KPIs including lead generation, conversion rates, CAC, and engagement metrics
Provide regular reporting and recommendations to leadership
Identify new market opportunities and customer segments
Partner with Charter Sales and Business Development to generate qualified leads
Support corporate partnership initiatives and promotional packages
Coordinate marketing materials, presentations, and branded collateral
Work with external vendors (agencies, photographers, designers, media partners)
Oversee creation of marketing content including email campaigns, newsletters, and announcements
Manage promotional launches and new service offerings
Ensure messaging reflects Makers Air’s premium hospitality experience
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or related field
5+ years of marketing experience (travel, hospitality, aviation, or luxury services preferred)
Strong background in digital marketing and social media strategy
Experience managing campaigns from concept through performance analysis
Proficiency with marketing analytics tools and CRM platforms
Ability to interpret data and translate into business decisions
Excellent written and visual communication skills
Preferred Experience
Charter aviation, airline, hospitality, or tourism industry experience
Brand storytelling and experiential marketing
Partnership and event marketing
Managing agencies and creative vendors
#J-18808-Ljbffr