Digital Creative Director
Adweek, Los Angeles, CA, United States
The Role
We’re seeking a forward-thinking Creative Director to lead the next evolution of creative at IW Group. This role is for a hybrid thinker—someone who moves fluidly across storytelling, design, and technology—and is excited to bring ideas to life using both traditional craft and emerging AI tools.
You will lead integrated creative across social, film, and brand experiences, transforming insights into culturally relevant, high-impact work. This is a hands‑on leadership role that blends concept development, team direction, client partnership, and rapid prototyping.
We’re looking for someone who doesn’t see AI as a shortcut, but as a multiplier of creativity—someone who builds, experiments, and pushes ideas beyond the expected.
What You’ll Do
Lead the creative process from concept to execution across:
Social-first campaigns
Video (short- and long-form)
Brand activations and experiential work
Translate marketing objectives into clear, innovative creative strategies
Develop and uphold brand standards across all touchpoints
Guide multidisciplinary teams to deliver high-quality, culturally relevant work
Partner with strategy, production, and clients to bring ideas to life
Use AI tools (e.g., ChatGPT, Midjourney, Runway, Sora) to:
Rapidly prototype and visualize ideas
Create compelling proofs of concept
Enhance creative workflows and outputs
Think beyond campaigns to build:
Scalable content systems
Participatory and community-driven ideas
Lead client presentations, pitches, and creative reviews
Oversee project scope, timelines, budgets, and overall creative quality
Stay hands‑on when needed—concepting, writing, directing, or making
Mentor and develop creative talent, fostering both craft and AI fluency
Contribute to hiring, training, and team growth
What You’ll Bring
Education and Experience
Bachelor’s degree in Advertising, Marketing, Design, Communications, or related field
7+ years of experience in a creative agency or similar environment
Very experienced Associate Creative Director ready to step up or Creative Director level
Proven portfolio demonstrating ideas brought to life across channels (not just presentations)
Skills and Abilities
Strong conceptual thinking with the ability to execute and guide execution
Deep understanding of brand development and integrated marketing
Experience leading social-first and culturally driven campaigns
Excellent leadership, communication, and presentation skills
Confidence working directly with clients and internal stakeholders
Ability to manage multiple projects in a fast‑paced environment
Hands‑on experience with AI tools in the creative process
Ability to iterate quickly, prototype ideas, and stay close to the work
Strong understanding of design, copy, and digital best practices
Preferred Qualifications
Experience with experiential marketing and brand activations
Background in content creation, film, or design
Experience working with multicultural or cross‑generational audiences
Industry experience in QSR, automotive, or culturally driven brands
Passion for emerging technologies and innovation in creative production
Benefits & Perks
Salary: $140,000 - $160,000, commensurate with experience
Hybrid work model (three in‑office days per week)
20 PTO days annually
20 paid holidays (including Thanksgiving & Christmas week)
Birthday off
Year‑round Flex Fridays (half‑day Fridays)
Competitive health, dental, and vision coverage
Employer‑sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long‑Term Disability (LTD) coverage
401(k) with company match
Cell phone reimbursement
Parking and commuter benefits
Employee referral program
Collaborative, growth‑oriented team environment
The Hybrid Work Model
Work Model: IW Group supports a hybrid work schedule. Teams are required to work in‑office at least three days per week, Tuesday through Thursday.
Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.
Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends.
Travel and Events: This role may involve working outside the office for client events and may include occasional travel beyond the local area, including national or international locations.
Physical Requirements
Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.
Vision abilities required include close vision.
Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.
NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.
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We’re seeking a forward-thinking Creative Director to lead the next evolution of creative at IW Group. This role is for a hybrid thinker—someone who moves fluidly across storytelling, design, and technology—and is excited to bring ideas to life using both traditional craft and emerging AI tools.
You will lead integrated creative across social, film, and brand experiences, transforming insights into culturally relevant, high-impact work. This is a hands‑on leadership role that blends concept development, team direction, client partnership, and rapid prototyping.
We’re looking for someone who doesn’t see AI as a shortcut, but as a multiplier of creativity—someone who builds, experiments, and pushes ideas beyond the expected.
What You’ll Do
Lead the creative process from concept to execution across:
Social-first campaigns
Video (short- and long-form)
Brand activations and experiential work
Translate marketing objectives into clear, innovative creative strategies
Develop and uphold brand standards across all touchpoints
Guide multidisciplinary teams to deliver high-quality, culturally relevant work
Partner with strategy, production, and clients to bring ideas to life
Use AI tools (e.g., ChatGPT, Midjourney, Runway, Sora) to:
Rapidly prototype and visualize ideas
Create compelling proofs of concept
Enhance creative workflows and outputs
Think beyond campaigns to build:
Scalable content systems
Participatory and community-driven ideas
Lead client presentations, pitches, and creative reviews
Oversee project scope, timelines, budgets, and overall creative quality
Stay hands‑on when needed—concepting, writing, directing, or making
Mentor and develop creative talent, fostering both craft and AI fluency
Contribute to hiring, training, and team growth
What You’ll Bring
Education and Experience
Bachelor’s degree in Advertising, Marketing, Design, Communications, or related field
7+ years of experience in a creative agency or similar environment
Very experienced Associate Creative Director ready to step up or Creative Director level
Proven portfolio demonstrating ideas brought to life across channels (not just presentations)
Skills and Abilities
Strong conceptual thinking with the ability to execute and guide execution
Deep understanding of brand development and integrated marketing
Experience leading social-first and culturally driven campaigns
Excellent leadership, communication, and presentation skills
Confidence working directly with clients and internal stakeholders
Ability to manage multiple projects in a fast‑paced environment
Hands‑on experience with AI tools in the creative process
Ability to iterate quickly, prototype ideas, and stay close to the work
Strong understanding of design, copy, and digital best practices
Preferred Qualifications
Experience with experiential marketing and brand activations
Background in content creation, film, or design
Experience working with multicultural or cross‑generational audiences
Industry experience in QSR, automotive, or culturally driven brands
Passion for emerging technologies and innovation in creative production
Benefits & Perks
Salary: $140,000 - $160,000, commensurate with experience
Hybrid work model (three in‑office days per week)
20 PTO days annually
20 paid holidays (including Thanksgiving & Christmas week)
Birthday off
Year‑round Flex Fridays (half‑day Fridays)
Competitive health, dental, and vision coverage
Employer‑sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long‑Term Disability (LTD) coverage
401(k) with company match
Cell phone reimbursement
Parking and commuter benefits
Employee referral program
Collaborative, growth‑oriented team environment
The Hybrid Work Model
Work Model: IW Group supports a hybrid work schedule. Teams are required to work in‑office at least three days per week, Tuesday through Thursday.
Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.
Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends.
Travel and Events: This role may involve working outside the office for client events and may include occasional travel beyond the local area, including national or international locations.
Physical Requirements
Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.
Vision abilities required include close vision.
Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.
NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.
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