Adweek is hiring: Digital Creative Director in Los Angeles

The Role
We’re seeking a forward-thinking Creative Director to lead the next evolution of creative at IW Group. This role is for a hybrid thinker—someone who moves fluidly across storytelling, design, and technology—and is excited to bring ideas to life using both traditional craft and emerging AI tools.

You will lead integrated creative across social, film, and brand experiences, transforming insights into culturally relevant, high-impact work. This is a hands‑on leadership role that blends concept development, team direction, client partnership, and rapid prototyping.

We’re looking for someone who doesn’t see AI as a shortcut, but as a multiplier of creativity—someone who builds, experiments, and pushes ideas beyond the expected.

What You’ll Do

Lead the creative process from concept to execution across:

Social-first campaigns

Video (short- and long-form)

Brand activations and experiential work

Translate marketing objectives into clear, innovative creative strategies

Develop and uphold brand standards across all touchpoints

Guide multidisciplinary teams to deliver high-quality, culturally relevant work

Partner with strategy, production, and clients to bring ideas to life

Use AI tools (e.g., ChatGPT, Midjourney, Runway, Sora) to:

Rapidly prototype and visualize ideas

Create compelling proofs of concept

Enhance creative workflows and outputs

Think beyond campaigns to build:

Scalable content systems

Participatory and community-driven ideas

Lead client presentations, pitches, and creative reviews

Oversee project scope, timelines, budgets, and overall creative quality

Stay hands‑on when needed—concepting, writing, directing, or making

Mentor and develop creative talent, fostering both craft and AI fluency

Contribute to hiring, training, and team growth

What You’ll Bring
Education and Experience

Bachelor’s degree in Advertising, Marketing, Design, Communications, or related field

7+ years of experience in a creative agency or similar environment

Very experienced Associate Creative Director ready to step up or Creative Director level

Proven portfolio demonstrating ideas brought to life across channels (not just presentations)

Skills and Abilities

Strong conceptual thinking with the ability to execute and guide execution

Deep understanding of brand development and integrated marketing

Experience leading social-first and culturally driven campaigns

Excellent leadership, communication, and presentation skills

Confidence working directly with clients and internal stakeholders

Ability to manage multiple projects in a fast‑paced environment

Hands‑on experience with AI tools in the creative process

Ability to iterate quickly, prototype ideas, and stay close to the work

Strong understanding of design, copy, and digital best practices

Preferred Qualifications

Experience with experiential marketing and brand activations

Background in content creation, film, or design

Experience working with multicultural or cross‑generational audiences

Industry experience in QSR, automotive, or culturally driven brands

Passion for emerging technologies and innovation in creative production

Benefits & Perks

Salary: $140,000 - $160,000, commensurate with experience

Hybrid work model (three in‑office days per week)

20 PTO days annually

20 paid holidays (including Thanksgiving & Christmas week)

Birthday off

Year‑round Flex Fridays (half‑day Fridays)

Competitive health, dental, and vision coverage

Employer‑sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long‑Term Disability (LTD) coverage

401(k) with company match

Cell phone reimbursement

Parking and commuter benefits

Employee referral program

Collaborative, growth‑oriented team environment

The Hybrid Work Model

Work Model: IW Group supports a hybrid work schedule. Teams are required to work in‑office at least three days per week, Tuesday through Thursday.

Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.

Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends.

Travel and Events: This role may involve working outside the office for client events and may include occasional travel beyond the local area, including national or international locations.

Physical Requirements

Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.

Vision abilities required include close vision.

Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.

NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.

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In Summary: IW Group is looking for a forward-thinking Creative Director to lead the next evolution of creative . This is a hands‑on leadership role that blends concept development, team direction, client partnership, and rapid prototyping . We’re looking for someone who doesn’t see AI as a shortcut, but as a multiplier of creativity .

En Español: El papel Buscamos un director creativo con visión de futuro para liderar la próxima evolución del creatividad en IW Group. Este rol es para un pensador híbrido, alguien que se mueve fluidamente a través de la narración, el diseño y la tecnología y está entusiasmado por dar vida a las ideas utilizando tanto artefactos tradicionales como herramientas emergentes de IA. Dirigirás una creación integrada en experiencias sociales, cinematográficas y de marca, transformando los conocimientos en trabajos culturalmente relevantes y de alto impacto. Este es un papel de liderazgo práctico que combina el desarrollo conceptual, la dirección del equipo, la asociación con los clientes y el prototipado rápido. Buscamos a alguien que no vea la inteligencia artificial como una vía corta, sino como un multiplicador de creatividadalguien que construya, experimente y empuje ideas más allá de lo esperado. Lo que usted hará Lidera el proceso creativo desde el concepto hasta su ejecución: Campañas sociales-primeras Video (de forma breve y larga) Activaciones de marca y trabajo experimental Mantenerse en estrategias de marketing claras e innovadoras manteniendo todos los estándares de marca Guía para equipos multidisciplinares de alta calidad, culturalmente relevantes Al mismo tiempo que se desarrollan las ideas creativas. Se requiere que los equipos trabajen en la oficina al menos tres días a la semana, del martes al jueves. Ambiente de trabajo: Este papel se basa principalmente en las oficinas del Grupo IW y también puede implicar trabajar en sitios de clientes u otras ubicaciones designadas. Horarios de Trabajo: Los plazos del proyecto pueden ocasionalmente requerir horas extendidas, incluidas noches o fines de semana. Viajes e Eventos: este rol puede incluir trabajar fuera de la oficina para eventos de clientes y puede incluir viajes ocasionales más allá del área local, incluyendo lugares nacionales o internacionales. Requisitos físicos Participar en una variedad de actividades, desde sentarse y usar sus manos hasta hablar, escuchar, estar de pie, caminar y algunas veces inclinándose o arrodillarseando. Se pueden proporcionar adaptaciones razonables que permitan a las personas con discapacidad desempeñar las funciones esenciales del papel. #J-18808-Ljbffr