Associate Manager, Digital Marketing - Social
Mattel, East Aurora, NY, United States
Associate Manager, Digital Marketing - Social
Job Type: Full-time
Location: New York - East Aurora
Compensation: USD 91,000 - USD 105,000 annually
Pay Range (Indicative): USD 91,000 - USD 105,000 annually. Base pay will be determined by location, skills and experience. Mattel offers a competitive pay program, comprehensive benefits and resources to empower employees to reach their full potential.
Responsibilities
Support the development of a social‑first brand strategy, ensuring consistency across platforms.
Monitor cultural trends, social behaviors, and creator/influencer dynamics to inform content and campaigns.
Contribute to defining the brand’s voice, tone, and storytelling approach across social channels.
Help maintain social and content guidelines to ensure consistency while enabling creative flexibility.
Partner with Toy, Franchise, and Studio teams to incorporate social thinking into product, content, and launch strategies.
Support cross‑functional alignment to ensure social is integrated into broader marketing efforts.
Support end‑to‑end social campaign execution, from concept through launch and optimization.
Assist in the development and execution of always‑on and tentpole social strategies, including key cultural moments and launches.
Partner with Influencer team to support creator and influencer programs, including research, briefing, and coordination.
Help oversee the creation of platform‑native content designed to drive engagement and participation.
Collaborate with creative and production teams to deliver high‑quality, social‑first assets.
Coordinate with regional teams to help ensure global strategies are effectively localized.
Track social KPIs (engagement, reach, sentiment, creator performance, conversion) and compile performance reports.
Analyze campaign results and provide insights to support optimization and future planning.
Monitor brand health through social listening and community engagement.
Identify opportunities to improve content effectiveness and platform performance.
Qualifications
5 years of experience in marketing, with a focus on social, digital, and/or influencer marketing.
Experience creating social campaigns and executing across platforms.
Strong knowledge of social platforms (TikTok, Instagram, YouTube, Facebook, etc.) and content trends.
Familiarity with influencer/creator partnerships and campaign coordination.
Understanding of social analytics and performance metrics.
Ability to translate insights into creative ideas and content recommendations.
Strong organizational skills and attention to detail, with the ability to manage multiple projects.
Collaborative mindset with strong cross‑functional communication skills.
Proactive, curious, and eager to learn in a fast‑paced environment.
Passion for culture, entertainment, and storytelling, with a pulse on emerging trends.
Demonstrated growth mindset by staying curious, continuously learning, embracing challenges, and improving themselves.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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Job Type: Full-time
Location: New York - East Aurora
Compensation: USD 91,000 - USD 105,000 annually
Pay Range (Indicative): USD 91,000 - USD 105,000 annually. Base pay will be determined by location, skills and experience. Mattel offers a competitive pay program, comprehensive benefits and resources to empower employees to reach their full potential.
Responsibilities
Support the development of a social‑first brand strategy, ensuring consistency across platforms.
Monitor cultural trends, social behaviors, and creator/influencer dynamics to inform content and campaigns.
Contribute to defining the brand’s voice, tone, and storytelling approach across social channels.
Help maintain social and content guidelines to ensure consistency while enabling creative flexibility.
Partner with Toy, Franchise, and Studio teams to incorporate social thinking into product, content, and launch strategies.
Support cross‑functional alignment to ensure social is integrated into broader marketing efforts.
Support end‑to‑end social campaign execution, from concept through launch and optimization.
Assist in the development and execution of always‑on and tentpole social strategies, including key cultural moments and launches.
Partner with Influencer team to support creator and influencer programs, including research, briefing, and coordination.
Help oversee the creation of platform‑native content designed to drive engagement and participation.
Collaborate with creative and production teams to deliver high‑quality, social‑first assets.
Coordinate with regional teams to help ensure global strategies are effectively localized.
Track social KPIs (engagement, reach, sentiment, creator performance, conversion) and compile performance reports.
Analyze campaign results and provide insights to support optimization and future planning.
Monitor brand health through social listening and community engagement.
Identify opportunities to improve content effectiveness and platform performance.
Qualifications
5 years of experience in marketing, with a focus on social, digital, and/or influencer marketing.
Experience creating social campaigns and executing across platforms.
Strong knowledge of social platforms (TikTok, Instagram, YouTube, Facebook, etc.) and content trends.
Familiarity with influencer/creator partnerships and campaign coordination.
Understanding of social analytics and performance metrics.
Ability to translate insights into creative ideas and content recommendations.
Strong organizational skills and attention to detail, with the ability to manage multiple projects.
Collaborative mindset with strong cross‑functional communication skills.
Proactive, curious, and eager to learn in a fast‑paced environment.
Passion for culture, entertainment, and storytelling, with a pulse on emerging trends.
Demonstrated growth mindset by staying curious, continuously learning, embracing challenges, and improving themselves.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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