Digital Marketing Specialist

Digital Marketing Specialist Our clients are looking for a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategicfocused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.
Duties:
Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI
Develop and execute SEO strategies to improve keyword rankings and organic visibility
Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results
Support website updates, content creation, and overall digital presence (WordPress)
Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue
Track, analyze, and report on performanceown the numbers
Requirements:
5+ years of SEM and SEO experience in a B2B environment
Experience marketing high-value, solution-based products or technical services
Hands-on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar)
Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.)
Proven track record of driving measurable results
Key Metrics for Measurability:
CPC, CPL, CPA
Keyword rankings (Top 10 %)
MQLs, SQLs, and pipeline growth
Marketing-driven revenue
Technical skills needed:
WordPress or similar CMS
Marketing analytics and reporting tools
CRM systems
HOUWD51