Digital Marketing Specialist

Overview Our clients are looking for a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands‑on and strategically focused on driving qualified leads and measurable revenue through smart, data‑backed marketing efforts. Responsibilities Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI Develop and execute SEO strategies to improve keyword rankings and organic visibility Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results Support website updates, content creation, and overall digital presence (WordPress) Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue Track, analyze, and report on performance Requirements 5+ years of SEM and SEO experience in a B2B environment Experience in marketing high-value, solution-based products or technical services Hands‑on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar) Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.) Proven track record of driving measurable results Key Metrics for Measurability CPC, CPL, CPA Keyword rankings (Top 10 %) MQLs, SQLs, and pipeline growth Marketing-driven revenue Technical Skills Needed WordPress or similar CMS Marketing analytics and reporting tools CRM systems #J-18808-Ljbffr