Marketing Cloud Administrator
Liberty Bank (Connecticut), Middletown, CT, United States
At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment.
SUMMARY OF THE JOB:
Liberty Bank is seeking a Marketing Cloud A dministrator to be responsible for the day-to-day configuration, user support, and campaign operations within Salesforce Marketing Cloud . This role will ensure that our marketing team has the tools, data, and platform performance they need to execute effective campaigns while staying compliant and aligned with the best practices. You’ll serve as a hands-on technical resource to execute campaigns , preserve data integrity, and enhance platform capabilities to support business goals.
ESSENTIAL FUNCTIONS:
Administer and maintain the Salesforce Marketing Cloud platform , including user roles, permissions, BU governance, and security settings
Develop and maintain email templates and cloud pages
Set up and manage email sends, journeys, automations, data extensions
Use SQL to support advanced audience segmentation
Develop personalized content using AMPscript , dynamic content rules, and audience attributes
Support campaign execution by ensuring proper audience configuration, data readiness, and testing
Perform ongoing data hygiene, synchronization, and contact compliance tasks (CAN-SPAM, CCPA, GDPR)
Monitor platform performance, error logs, and sends to ensure consistent delivery and tracking
Partner with Salesforce CRM and Data teams to support integrations with Salesforce FSC, Azure D W , and COCC
Troubleshoot and resolve technical issues within the Marketing Cloud platform
Document platform configuration, campaign processes, and internal standards
Provide hands-on support and training to marketing team members
Participate in UAT for new campaigns and integrations
Assist with building and maintaining preference centers, suppression logic, and subscription models
Ensure adherence to Liberty Bank’s security, compliance and change management standards.
Minimum knowledge/skills:
2+ years of experience with Salesforce Marketing Cloud administration
Deep experience in Journey Builder, Email Studio, Automation Studio , Contact Builder, Mobile Studio
Strong proficiency in AMPscript and SQL
Experience with campaign QA, test sends, and audience targeting
Understanding of marketing compliance (CAN-SPAM, GDPR, CCPA)
Excellent problem-solving skills and attention to detai l
Experience integrating Marketing Cloud Engagement with other Salesforce clouds, non-Salesforce CRM systems, and third-party applications
Strong communication skills
Experience in agile development and project methodolog y strongly preferred
Education and Experience:
Bachelor's degree in business administration , Marketing, Information Systems, Computer Science or years of commensurate experience is required
Experience in the banking industry is strongly preferred; financial services industry or a highly regulated environmen t is secondary .
Certifications and Licenses:
Salesforce Marketing Cloud Administrator certification (or in progress)
Other Requirements:
Familiarity with regulatory compliance in financial services, including privacy and data security policies.
The ability to travel is needed to coordinate with external partners and attend industry events or training.
PHYSICAL REQUIREMENTS:
General Office Equipment
Keyboard Dexterity
Prolonged Sitting
COMPLIANCE:
Acts affirmatively in all activities under his/her control in conformance with the Bank’s Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Bank’s goals and objectives . The Bank shall provide equal employment opportunity to all qualified persons, and continue to recruit, hire, train and evaluate persons in all jobs without regard to race, color, religion, sex, national origin, or veteran status.
Liberty Bank is an Equal Opportunity employer. It is the policy of Liberty Bank to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Job Details
Job Family Lending
Job Function Staff
Pay Type Salary
SUMMARY OF THE JOB:
Liberty Bank is seeking a Marketing Cloud A dministrator to be responsible for the day-to-day configuration, user support, and campaign operations within Salesforce Marketing Cloud . This role will ensure that our marketing team has the tools, data, and platform performance they need to execute effective campaigns while staying compliant and aligned with the best practices. You’ll serve as a hands-on technical resource to execute campaigns , preserve data integrity, and enhance platform capabilities to support business goals.
ESSENTIAL FUNCTIONS:
Administer and maintain the Salesforce Marketing Cloud platform , including user roles, permissions, BU governance, and security settings
Develop and maintain email templates and cloud pages
Set up and manage email sends, journeys, automations, data extensions
Use SQL to support advanced audience segmentation
Develop personalized content using AMPscript , dynamic content rules, and audience attributes
Support campaign execution by ensuring proper audience configuration, data readiness, and testing
Perform ongoing data hygiene, synchronization, and contact compliance tasks (CAN-SPAM, CCPA, GDPR)
Monitor platform performance, error logs, and sends to ensure consistent delivery and tracking
Partner with Salesforce CRM and Data teams to support integrations with Salesforce FSC, Azure D W , and COCC
Troubleshoot and resolve technical issues within the Marketing Cloud platform
Document platform configuration, campaign processes, and internal standards
Provide hands-on support and training to marketing team members
Participate in UAT for new campaigns and integrations
Assist with building and maintaining preference centers, suppression logic, and subscription models
Ensure adherence to Liberty Bank’s security, compliance and change management standards.
Minimum knowledge/skills:
2+ years of experience with Salesforce Marketing Cloud administration
Deep experience in Journey Builder, Email Studio, Automation Studio , Contact Builder, Mobile Studio
Strong proficiency in AMPscript and SQL
Experience with campaign QA, test sends, and audience targeting
Understanding of marketing compliance (CAN-SPAM, GDPR, CCPA)
Excellent problem-solving skills and attention to detai l
Experience integrating Marketing Cloud Engagement with other Salesforce clouds, non-Salesforce CRM systems, and third-party applications
Strong communication skills
Experience in agile development and project methodolog y strongly preferred
Education and Experience:
Bachelor's degree in business administration , Marketing, Information Systems, Computer Science or years of commensurate experience is required
Experience in the banking industry is strongly preferred; financial services industry or a highly regulated environmen t is secondary .
Certifications and Licenses:
Salesforce Marketing Cloud Administrator certification (or in progress)
Other Requirements:
Familiarity with regulatory compliance in financial services, including privacy and data security policies.
The ability to travel is needed to coordinate with external partners and attend industry events or training.
PHYSICAL REQUIREMENTS:
General Office Equipment
Keyboard Dexterity
Prolonged Sitting
COMPLIANCE:
Acts affirmatively in all activities under his/her control in conformance with the Bank’s Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Bank’s goals and objectives . The Bank shall provide equal employment opportunity to all qualified persons, and continue to recruit, hire, train and evaluate persons in all jobs without regard to race, color, religion, sex, national origin, or veteran status.
Liberty Bank is an Equal Opportunity employer. It is the policy of Liberty Bank to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Job Details
Job Family Lending
Job Function Staff
Pay Type Salary