Engineering Manager, Salesforce Marketing Cloud (SFMC)

Engineering Manager, Marketing Tech (Salesforce Marketing Cloud) Michigan | Hybrid (Onsite Required) $115,000 – $135,000 base Overview Lead a senior Marketing Technology team delivering enterprise?scale, data?driven, omnichannel campaigns within Salesforce Marketing Cloud. Responsibilities Manage experienced marketing automation or platform engineers Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation Drive large?scale Email Service Provider (ESP) migrations & omnichannel initiatives Experience with data extensions, journeys, automation, and channel orchestration Guide architectural and platform decisions - not just oversee execution Qualifications 5+ years Salesforce Marketing Cloud experience & 3+ years people leadership Expert SQL and data modeling skills Experience with enterprise integrations and automation frameworks Preferred Hands?on experience with Customer Data Platform (CDP), preferably Twilio Segment, to unify customer data across sources and activate it for personalized, data?driven, and omnichannel marketing journeys at scale. Experience with Advanced Mobile & Emerging Messaging Channels, delivering and orchestrating campaigns across SMS, push notifications, RCS, in?app messaging Business chat apps, cross?channel coordination rather than siloed Financial Services or Regulated Enterprise Background, balancing speed, data integrity, governance, and risk, while supporting consumer marketing platforms. #J-18808-Ljbffr