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Engineering Manager, Salesforce Marketing Cloud (SFMC)

Vaco by Highspring, Lansing, MI, United States


Engineering Manager, Marketing Tech (Salesforce Marketing Cloud) Michigan | Hybrid (Onsite Required) $115,000 - $135,000 base Overview Lead a senior Marketing Technology team delivering enterprise‑scale, data‑driven, omnichannel campaigns within Salesforce Marketing Cloud. Responsibilities Manage experienced marketing automation or platform engineers Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation Experience with data extensions, journeys, automation, and channel orchestration Guide architectural and platform decisions - not just oversee execution Qualifications 5+ years Salesforce Marketing Cloud experience & 3+ years people leadership Expert SQL and data modeling skills Experience with enterprise integrations and automation frameworks Preferred Hands‑on experience with Customer Data #J-18808-Ljbffr