
Engineering Manager, Salesforce Marketing Cloud (SFMC)
Vaco by Highspring, Lansing, MI, United States
Engineering Manager, Marketing Tech (Salesforce Marketing Cloud)
Michigan | Hybrid (Onsite Required)
$115,000 - $135,000 base
Overview
Lead a senior Marketing Technology team delivering enterprise‑scale, data‑driven, omnichannel campaigns within Salesforce Marketing Cloud.
Responsibilities
Manage experienced marketing automation or platform engineers
Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation
Experience with data extensions, journeys, automation, and channel orchestration
Guide architectural and platform decisions - not just oversee execution
Qualifications
5+ years Salesforce Marketing Cloud experience & 3+ years people leadership
Expert SQL and data modeling skills
Experience with enterprise integrations and automation frameworks
Preferred
Hands‑on experience with Customer Data
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