Engineering Manager, Salesforce Marketing Cloud (SFMC)
Vaco, Novi, MI, United States
Engineering Manager, Marketing Tech (Salesforce Marketing Cloud)
Michigan | Hybrid (Onsite Required)
$115,000 - $135,000 base
Overview Lead a senior Marketing Technology team delivering enterprise-scale, data-driven, omnichannel campaigns within Salesforce Marketing Cloud.
Responsibilities
Manage experienced marketing automation or platform engineers
Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation
Drive large‑scale Email Service Provider (ESP) migrations & omnichannel initiatives
Experience with data extensions, journeys, automation, and channel orchestration
Guide architectural and platform decisions – not just oversee execution
Qualifications
5+ years Salesforce Marketing Cloud experience & 3+ years people leadership
Expert SQL and data modeling skills
Experience with enterprise integrations and automation frameworks
Preferred
Hands‑on experience with Customer Data Platform (CDP), preferably Twilio Segment, to unify customer data across sources and activate it for personalized, data‑driven, and omnichannel marketing journeys at scale.
Experience with Advanced Mobile & Emerging Messaging Channels, delivering and orchestrating campaigns across SMS, push notifications, RCS, in‑app messaging
Business chat apps, cross‑channel coordination rather than siloed
Financial Services or Regulated Enterprise Background, balancing speed, data integrity, governance, and risk, while supporting consumer marketing platforms.
Compensation and Benefits Salary range: $115,000 – $135,000 base. Eligible for discretionary bonuses. Benefits include medical, dental, and vision coverage, and a 401(k) retirement plan.
EEO Statement Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply.
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
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$115,000 - $135,000 base
Overview Lead a senior Marketing Technology team delivering enterprise-scale, data-driven, omnichannel campaigns within Salesforce Marketing Cloud.
Responsibilities
Manage experienced marketing automation or platform engineers
Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation
Drive large‑scale Email Service Provider (ESP) migrations & omnichannel initiatives
Experience with data extensions, journeys, automation, and channel orchestration
Guide architectural and platform decisions – not just oversee execution
Qualifications
5+ years Salesforce Marketing Cloud experience & 3+ years people leadership
Expert SQL and data modeling skills
Experience with enterprise integrations and automation frameworks
Preferred
Hands‑on experience with Customer Data Platform (CDP), preferably Twilio Segment, to unify customer data across sources and activate it for personalized, data‑driven, and omnichannel marketing journeys at scale.
Experience with Advanced Mobile & Emerging Messaging Channels, delivering and orchestrating campaigns across SMS, push notifications, RCS, in‑app messaging
Business chat apps, cross‑channel coordination rather than siloed
Financial Services or Regulated Enterprise Background, balancing speed, data integrity, governance, and risk, while supporting consumer marketing platforms.
Compensation and Benefits Salary range: $115,000 – $135,000 base. Eligible for discretionary bonuses. Benefits include medical, dental, and vision coverage, and a 401(k) retirement plan.
EEO Statement Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply.
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
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