Paid Media Specialist
David Weekley Homes, Houston, TX, United States
Job Category: Marketing and Communications
City: Houston - Corporate
Job Description
David Weekley Homes is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters.
What You’ll Do:
Coordinate day to day management of Paid Media efforts, including:
Paid Social Media Marketing
Display/Video Advertising
SEM/Paid Search campaigns
Direct Mail
Paid Email Marketing Campaigns
Digital Marketing
Collaborate with internal customers and vendors to develop and implement proven media strategies
Facilitate communications with our internal team members and vendors
Track, report, and analyze website analytics, marketing initiatives, and campaigns
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media efforts
Coordinate with 3rd party and other sites in which we syndicate home listings
Conduct vendor research for digital marketing and analytics tools
Support SEO efforts including, working with the development team to ensure SEO best practices and recommendations are properly implemented on newly developed code and working with editorial and marketing teams to drive SEO in content creation and content programming
Qualifications
2-4 years marketing experience within an agency or internal marketing department
Experience managing projects and campaigns and effectively communicating with internal or external clients/customers
Advanced knowledge of the following tools: Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, Microsoft Excel
Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools are a plus
Solid understanding of performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in social ads, display advertising, SEO/ SEM, and other paid media tactics
Bachelor’s degree in Computer Science, Marketing, or General Business
Ideal candidate will also possess:
Strong problem-solving abilities, ability to think creatively
High level of curiosity and the ability to conduct in-depth research
Ability to analyze data, draw conclusions and recommend actions
High level of creativity
Customer-oriented attitude with a strong sense of urgency and constant follow-up
Ability to accept constructive criticism
Willingness to research and learn new technology
Additional Information
Work Location: based out of our Houston headquarters near I-10 Katy Freeway and 610 West Loop N Fwy.
What We Offer:
We offer an excellent benefits package that includes:
Health Insurance - Medical, Dental and Vision
401k and discretionary 8% match
Employee Stock Ownership Plan
Profit Sharing
New Home Discount for Team Member and Family
College Scholarship Program
Community Outreach
And more!
David Weekley Homes is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to any status protected by state or federal law.
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City: Houston - Corporate
Job Description
David Weekley Homes is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters.
What You’ll Do:
Coordinate day to day management of Paid Media efforts, including:
Paid Social Media Marketing
Display/Video Advertising
SEM/Paid Search campaigns
Direct Mail
Paid Email Marketing Campaigns
Digital Marketing
Collaborate with internal customers and vendors to develop and implement proven media strategies
Facilitate communications with our internal team members and vendors
Track, report, and analyze website analytics, marketing initiatives, and campaigns
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media efforts
Coordinate with 3rd party and other sites in which we syndicate home listings
Conduct vendor research for digital marketing and analytics tools
Support SEO efforts including, working with the development team to ensure SEO best practices and recommendations are properly implemented on newly developed code and working with editorial and marketing teams to drive SEO in content creation and content programming
Qualifications
2-4 years marketing experience within an agency or internal marketing department
Experience managing projects and campaigns and effectively communicating with internal or external clients/customers
Advanced knowledge of the following tools: Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, Microsoft Excel
Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools are a plus
Solid understanding of performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in social ads, display advertising, SEO/ SEM, and other paid media tactics
Bachelor’s degree in Computer Science, Marketing, or General Business
Ideal candidate will also possess:
Strong problem-solving abilities, ability to think creatively
High level of curiosity and the ability to conduct in-depth research
Ability to analyze data, draw conclusions and recommend actions
High level of creativity
Customer-oriented attitude with a strong sense of urgency and constant follow-up
Ability to accept constructive criticism
Willingness to research and learn new technology
Additional Information
Work Location: based out of our Houston headquarters near I-10 Katy Freeway and 610 West Loop N Fwy.
What We Offer:
We offer an excellent benefits package that includes:
Health Insurance - Medical, Dental and Vision
401k and discretionary 8% match
Employee Stock Ownership Plan
Profit Sharing
New Home Discount for Team Member and Family
College Scholarship Program
Community Outreach
And more!
David Weekley Homes is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to any status protected by state or federal law.
#J-18808-Ljbffr