Digital Marketing Specialist
Harbor Group Management Company, Norfolk, VA, United States
Harbor Group Management Company is a multi-billion dollar real estate investment and property management firm. As we continue to grow, we are looking for passionate, goal oriented, creative individuals with an entrepreneurial spirit and great communication skills. Harbor Group is dedicated to outstanding customer service and providing exquisite living experience for our residents.
Digital Marketing Specialist
Full Time Exempt
Location : Onsite in Norfolk, Virginia or Dallas, Texas Corporate Office
JOB PURPOSE:
The Digital Marketing Specialist plays a central role in growing Harbor Group Management's digital presence and lead pipeline. This role is responsible for building and optimizing multi-channel campaigns, producing high-quality written and visual content, and using data-driven insights to continuously improve marketing performance across all properties and platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Includes the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company.
Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way. Assist in managing vendor relationships to ensure timely, effective development of SEO, SEM, display campaigns, and ILS (Zillow, Apartments.com etc.) advertising which includes reviewing deliverables, tracking spend and reporting on performance.
Maintain advertising tracking and ensure proper system integrations between marketing platforms, CRM, and reporting tools. Audit lead and contact lists, segmentation & clean up. Enhance marketing performance by optimizing online content and consistently documenting insights, results, and optimization efforts for the internal team. Regularly claim, verify, and update online business listings across platforms including Google Business Profile, Apple Maps, Yelp, ApartmentRatings, and other relevant directories; conduct ongoing audits to ensure accuracy and brand consistency across communities. Audit and validate marketing costs for key campaigns, categories, and channels. Collaborate with the marketing team to ensure creative execution is in alignment with marketing goals. Audit and maintain consistent and on-brand messaging for each community.
QUALIFICATIONS : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable
individuals with disabilities to perform essential functions.
Qualifications Include:
Bachelor's degree plus 3-4 years of digital marketing experience or equivalent, ideally in a multi-property, multi-location or real estate context. SEO and SEM knowledge are a plus; direct experience is not required. Excellent writing skills and the ability to verbally express ideas and opinions to individuals and groups. Experience identifying specific areas for change, efficiency, and innovation. Microsoft Office, particularly Excel, and Google Analytics and CRM system knowledge. Comfortable managing multiple campaigns simultaneously and reporting performance within a fast-paced, growth-oriented environment. Strong interpersonal skills with customer service-focused mentality and the desire to support, train, and partner with fellow associates. WORKING CONDITIONS : This position could require occasional evening and/or weekend work.
PHYSICAL REQUIREMENTS : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
SUPERVISORY RESPONSIBILITIES:
This position does not currently carry direct reports.
#LI-KP1
WHAT WE OFFER:
Competitive Salaries & Bonuses Medical, Dental & Vision Plans 401(k) Plan with Employer Matching Contributions (including part-time employees) Paid Time Off (PTO) & 10+ Paid Holidays Paid Parental Leave Paid Birthday Off (Multifamily) Flexible Spending Accounts Company-Paid Long-Term Disability Company-Paid Life Insurance Short-Term Disability Health Savings Account with Employer Contributions Pre-Tax Commuter Benefit (Corporate) Wellness Perks (including part-time employees) FinFit Financial Wellness Program Legal Resources Employee Apartment Discount (including part-time employees) Employee Referral Program (including part-time employees) Employee Assistance Program (including part-time employees) Tuition Reimbursement Insta Pay Eligible Volunteer & Community Service Opportunities Employee Recognition & Awards
Benefit eligibility will be determined at the time of hire. Eligibility for certain benefits may vary based on position, location, hours worked, and other qualifying criteria.
Veteran Friendly This pre-employment application will be given every consideration, but its receipt does not imply that the applicant will be employed. Each question should be answered in a complete and accurate manner as no action can be taken on this application until all questions have been answered.
Harbor Group Management is proudly an Equal Opportunity Employer EOE/M/F/D/V. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
Digital Marketing Specialist
Full Time Exempt
Location : Onsite in Norfolk, Virginia or Dallas, Texas Corporate Office
JOB PURPOSE:
The Digital Marketing Specialist plays a central role in growing Harbor Group Management's digital presence and lead pipeline. This role is responsible for building and optimizing multi-channel campaigns, producing high-quality written and visual content, and using data-driven insights to continuously improve marketing performance across all properties and platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Includes the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company.
Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way. Assist in managing vendor relationships to ensure timely, effective development of SEO, SEM, display campaigns, and ILS (Zillow, Apartments.com etc.) advertising which includes reviewing deliverables, tracking spend and reporting on performance.
Maintain advertising tracking and ensure proper system integrations between marketing platforms, CRM, and reporting tools. Audit lead and contact lists, segmentation & clean up. Enhance marketing performance by optimizing online content and consistently documenting insights, results, and optimization efforts for the internal team. Regularly claim, verify, and update online business listings across platforms including Google Business Profile, Apple Maps, Yelp, ApartmentRatings, and other relevant directories; conduct ongoing audits to ensure accuracy and brand consistency across communities. Audit and validate marketing costs for key campaigns, categories, and channels. Collaborate with the marketing team to ensure creative execution is in alignment with marketing goals. Audit and maintain consistent and on-brand messaging for each community.
QUALIFICATIONS : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable
individuals with disabilities to perform essential functions.
Qualifications Include:
Bachelor's degree plus 3-4 years of digital marketing experience or equivalent, ideally in a multi-property, multi-location or real estate context. SEO and SEM knowledge are a plus; direct experience is not required. Excellent writing skills and the ability to verbally express ideas and opinions to individuals and groups. Experience identifying specific areas for change, efficiency, and innovation. Microsoft Office, particularly Excel, and Google Analytics and CRM system knowledge. Comfortable managing multiple campaigns simultaneously and reporting performance within a fast-paced, growth-oriented environment. Strong interpersonal skills with customer service-focused mentality and the desire to support, train, and partner with fellow associates. WORKING CONDITIONS : This position could require occasional evening and/or weekend work.
PHYSICAL REQUIREMENTS : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
SUPERVISORY RESPONSIBILITIES:
This position does not currently carry direct reports.
#LI-KP1
WHAT WE OFFER:
Competitive Salaries & Bonuses Medical, Dental & Vision Plans 401(k) Plan with Employer Matching Contributions (including part-time employees) Paid Time Off (PTO) & 10+ Paid Holidays Paid Parental Leave Paid Birthday Off (Multifamily) Flexible Spending Accounts Company-Paid Long-Term Disability Company-Paid Life Insurance Short-Term Disability Health Savings Account with Employer Contributions Pre-Tax Commuter Benefit (Corporate) Wellness Perks (including part-time employees) FinFit Financial Wellness Program Legal Resources Employee Apartment Discount (including part-time employees) Employee Referral Program (including part-time employees) Employee Assistance Program (including part-time employees) Tuition Reimbursement Insta Pay Eligible Volunteer & Community Service Opportunities Employee Recognition & Awards
Benefit eligibility will be determined at the time of hire. Eligibility for certain benefits may vary based on position, location, hours worked, and other qualifying criteria.
Veteran Friendly This pre-employment application will be given every consideration, but its receipt does not imply that the applicant will be employed. Each question should be answered in a complete and accurate manner as no action can be taken on this application until all questions have been answered.
Harbor Group Management is proudly an Equal Opportunity Employer EOE/M/F/D/V. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.