Principal Product Marketing Manager
Adobe, San Jose, CA, United States
The Opportunity
Adobe Firefly Enterprise Solutions is changing how enterprises plan, produce, and scale on-brand content using generative AI. As a Principal Product Marketing Manager on our Firefly Enterprise Product Marketing team, you will lead the go-to-market and commercialization strategy for our API-powered platform and workflow experiences. This role is crucial and sits at the intersection of platform strategy, technical product marketing, and enterprise GTM. You will bring to market a steady flow of new packaged workflows, capabilities, and emerging agent orchestration and tooling for our APIs and workflow building tools. What You'll Do
Lead GTM strategy and execution for complex, platform-level capabilities (eg. system integrations, AI agents, APIs, packaged workflows), including branding, commercialization & packaging, demand generation, and field enablement. Define how new capabilities are productized, including target users, packaging, and pricing Build a repeatable "capability-to-market" operating system for high-cadence releases Coordinate across Product, Engineering, Business Model Strategy, Partnerships, Legal, and Sales leadership to align on strategy, tradeoffs, and execution plans Lead technical GTM and field readiness for multiple audiences, including Solution Consultants, Forward Deployed Engineers, and Sales teams. Complete launch excellence at a high cadence Build proof and feedback loops that help compose the overall product roadmap What You Need To Succeed
10-12+ years in B2B product marketing (enterprise SaaS), with proven experience bringing technical platform capabilities to market Strong strategic instincts for AI-first tooling and capabilities (eg. bringing to market non-seat-based products) Comfort partnering deeply with Product and Engineering Excellent cross-functional leadership and program management skills High bar for messaging and storytelling for executive, creative, and technical audiences Analytical orientation and familiarity with adoption metrics Working knowledge of GenAI production workflows
Adobe Firefly Enterprise Solutions is changing how enterprises plan, produce, and scale on-brand content using generative AI. As a Principal Product Marketing Manager on our Firefly Enterprise Product Marketing team, you will lead the go-to-market and commercialization strategy for our API-powered platform and workflow experiences. This role is crucial and sits at the intersection of platform strategy, technical product marketing, and enterprise GTM. You will bring to market a steady flow of new packaged workflows, capabilities, and emerging agent orchestration and tooling for our APIs and workflow building tools. What You'll Do
Lead GTM strategy and execution for complex, platform-level capabilities (eg. system integrations, AI agents, APIs, packaged workflows), including branding, commercialization & packaging, demand generation, and field enablement. Define how new capabilities are productized, including target users, packaging, and pricing Build a repeatable "capability-to-market" operating system for high-cadence releases Coordinate across Product, Engineering, Business Model Strategy, Partnerships, Legal, and Sales leadership to align on strategy, tradeoffs, and execution plans Lead technical GTM and field readiness for multiple audiences, including Solution Consultants, Forward Deployed Engineers, and Sales teams. Complete launch excellence at a high cadence Build proof and feedback loops that help compose the overall product roadmap What You Need To Succeed
10-12+ years in B2B product marketing (enterprise SaaS), with proven experience bringing technical platform capabilities to market Strong strategic instincts for AI-first tooling and capabilities (eg. bringing to market non-seat-based products) Comfort partnering deeply with Product and Engineering Excellent cross-functional leadership and program management skills High bar for messaging and storytelling for executive, creative, and technical audiences Analytical orientation and familiarity with adoption metrics Working knowledge of GenAI production workflows