Technology - Salesforce Experience Cloud and Sales Cloud Developer
Apex Systems, Raleigh, NC, United States
We are looking for a Sr salesforce Email marketing cloud developer responsible for designing, developing, and implementing email marketing campaigns within the Salesforce Marketing Cloud platform, utilizing HTML, CSS, and other coding languages to create responsive, personalized emails, while collaborating with marketing teams to achieve campaign objectives through automation, dynamic content, and A/B testing capabilities.?
Key Responsibilities: Mandatory Skills / MUST HAVE Skills
Build & Orchestrate Campaigns
• Implement multi-step, omnichannel journeys in Journey Builder (email, SMS, push, ads, in-app).
• Configure entry events (API, data extension, Salesforce events), decision splits, goal tracking, and exit criteria.
• Create transactional sends and triggered journeys with error-handling and monitoring.
Develop Dynamic Content & Personalization
• Write AMPscript and SSJS to personalize content, access data, set flags, and control logic.
• Use Content Builder features (dynamic content rules, enhanced personalization strings, Einstein content blocks).
• Localize and modularize emails with reusable content blocks and templates.
Data Modeling & Segmentation
• Design Contact Builder relationships, data extensions (DEs), and keys (Contact Key/Subscriber Key).
• Build SQL queries in Automation Studio for audiences, cohorts, and suppressions.
• Use Data Views for behavioral and deliverability segmentation.
Automation & Operations
• Schedule and orchestrate Automation Studio jobs (imports, queries, filters, scripts, file movement).
• Implement file drop and SFTP workflows with validation and fallbacks.
• Manage Triggered Send Definitions, Transactional Messaging API, and Error logging (custom DEs).
API & Web Development
• Create CloudPages (landing pages, microsites, forms) with AMPscript/SSJS.
• Build API-backed pages (server-side form posts, token exchange, webhook receivers).
• Implement preference centers, profile management, and real-time event capture.
Quality, Compliance & Deliverability
• Unit test/preview across browsers/clients; validate HTML/CSS with Litmus/Email on Acid (if available).
• Apply CAN-SPAM/GDPR/CCPA rules (consent capture, audit trail, opt-down flows).
• Maintain sender authentication (SPF/DKIM), monitor bounce/spam complaints, and use Einstein where relevant.
• Troubleshooting and optimization: Identifying and resolving technical issues related to SFMC configurations and data synchronization and conducting A/B testing to improve campaign performance.
• Strong organizational and time management skills are necessary for managing multiple projects with tight deadlines, especially in a fast-paced environment with shifting priorities.
• Adaptability to new technologies and learning aptitude, given the rapid evolution of the Salesforce platform and digital marketing landscape.
• An agile mindset and familiarity with agile methodologies for efficient project management. Should be more independent, self-organized,
Marketing Cloud APIs
• REST API: sends, journeys (messaging/v1 & v2), data extension rows, assets, transactional messaging (v1), OAuth 2.0.
• SOAP API: legacy/advanced features (TriggeredSend, Subscriber, List, DataExtensionObject).
• Auth: Server-to-Server OAuth with Installed Packages; handle scopes, token caching/rotation, retries, and backoff.
• Rate limits: Design bulk vs. near-real-time patterns with queueing.
Salesforce CRM Integration
• Marketing Cloud Connect (Sales/Service Cloud):
o Synchronized Data Sources (read-only CRM data in SFMC with sync schedules).
o Triggered Sends from Salesforce (Apex/Process Builder/Flow to MC).
o Journey Entry from Salesforce Events.
• Data strategy: Align Contact/Subscriber Keys with Person Contact or Lead/Contact IDs. Handle deduplication, contact merges, and Contact Delete.
Bulk Data Movement & ETL
• SFTP + Import/Export activities for nightly
ear-real-time files.
• File Drop automations for event-driven ingestion.
• ETL/ESB tools (e.g., MuleSoft, Informatica, SnapLogic, Azure Data Factory) for transforms and orchestration.
• Tracking Extracts ? feed to BI/lake (opens, clicks, bounces, unsubscribes).
Eventing & Webhooks
• Transactional Messaging API (near real-time sends).
• Journey API Entry Events for event-based orchestration.
• Form posts / webhooks to CloudPages or API endpoints (validate, throttle, sanitize).
• SSJS HTTP and AMPscript functions for server-side calls (use sparingly; handle timeouts and caching).
Security & Compliance
• Principle of least privilege (scoped installed packages).
• Encrypt data in transit (HTTPS/TLS), PII minimization, data masking at rest in DEs when possible.
• Key rotation, secret storage (e.g., external secrets manager when integrating).
• CAN-SPAM/GDPR: lawful basis, consent versioning, auditability, contact deletion/retention.
Observability & Reliability
• Instrument custom logging DEs (API request/response, campaign events).
• Alerting for automation failures, journey errors, and SFTP/file anomalies.
• Dashboarding (e.g., CRM analytics, Power BI/Tableau) on Data Views and tracking extracts.
Education: BE and equivalent bachelor's degree or Equivalent Experience: A bachelor's degree or equivalent experience in marketing, communications, or a related field can be beneficial.
5-8+ years on Salesforce Marketing cloud experience
Marketing Cloud Certification:
• Salesforce.com CertifiedMarketingCloudEmailSpecialist
• Salesforce.com CertifiedMarketingCloudDeveloper
• Salesforce Certified Marketing Cloud Administrator
Continuous Learning:
Themarketinglandscapeisconstantlyevolving,sostayinguptodatewiththelatesttrendsandtechnologiesiscrucial.Workingontrialheadsorcertificationandprovidingsolutionsaspernewfeaturesprovidedfrom salesforce.com
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click here for more details.
Apex Benefits Overview:
Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.
Key Responsibilities: Mandatory Skills / MUST HAVE Skills
Build & Orchestrate Campaigns
• Implement multi-step, omnichannel journeys in Journey Builder (email, SMS, push, ads, in-app).
• Configure entry events (API, data extension, Salesforce events), decision splits, goal tracking, and exit criteria.
• Create transactional sends and triggered journeys with error-handling and monitoring.
Develop Dynamic Content & Personalization
• Write AMPscript and SSJS to personalize content, access data, set flags, and control logic.
• Use Content Builder features (dynamic content rules, enhanced personalization strings, Einstein content blocks).
• Localize and modularize emails with reusable content blocks and templates.
Data Modeling & Segmentation
• Design Contact Builder relationships, data extensions (DEs), and keys (Contact Key/Subscriber Key).
• Build SQL queries in Automation Studio for audiences, cohorts, and suppressions.
• Use Data Views for behavioral and deliverability segmentation.
Automation & Operations
• Schedule and orchestrate Automation Studio jobs (imports, queries, filters, scripts, file movement).
• Implement file drop and SFTP workflows with validation and fallbacks.
• Manage Triggered Send Definitions, Transactional Messaging API, and Error logging (custom DEs).
API & Web Development
• Create CloudPages (landing pages, microsites, forms) with AMPscript/SSJS.
• Build API-backed pages (server-side form posts, token exchange, webhook receivers).
• Implement preference centers, profile management, and real-time event capture.
Quality, Compliance & Deliverability
• Unit test/preview across browsers/clients; validate HTML/CSS with Litmus/Email on Acid (if available).
• Apply CAN-SPAM/GDPR/CCPA rules (consent capture, audit trail, opt-down flows).
• Maintain sender authentication (SPF/DKIM), monitor bounce/spam complaints, and use Einstein where relevant.
• Troubleshooting and optimization: Identifying and resolving technical issues related to SFMC configurations and data synchronization and conducting A/B testing to improve campaign performance.
• Strong organizational and time management skills are necessary for managing multiple projects with tight deadlines, especially in a fast-paced environment with shifting priorities.
• Adaptability to new technologies and learning aptitude, given the rapid evolution of the Salesforce platform and digital marketing landscape.
• An agile mindset and familiarity with agile methodologies for efficient project management. Should be more independent, self-organized,
Marketing Cloud APIs
• REST API: sends, journeys (messaging/v1 & v2), data extension rows, assets, transactional messaging (v1), OAuth 2.0.
• SOAP API: legacy/advanced features (TriggeredSend, Subscriber, List, DataExtensionObject).
• Auth: Server-to-Server OAuth with Installed Packages; handle scopes, token caching/rotation, retries, and backoff.
• Rate limits: Design bulk vs. near-real-time patterns with queueing.
Salesforce CRM Integration
• Marketing Cloud Connect (Sales/Service Cloud):
o Synchronized Data Sources (read-only CRM data in SFMC with sync schedules).
o Triggered Sends from Salesforce (Apex/Process Builder/Flow to MC).
o Journey Entry from Salesforce Events.
• Data strategy: Align Contact/Subscriber Keys with Person Contact or Lead/Contact IDs. Handle deduplication, contact merges, and Contact Delete.
Bulk Data Movement & ETL
• SFTP + Import/Export activities for nightly
ear-real-time files.
• File Drop automations for event-driven ingestion.
• ETL/ESB tools (e.g., MuleSoft, Informatica, SnapLogic, Azure Data Factory) for transforms and orchestration.
• Tracking Extracts ? feed to BI/lake (opens, clicks, bounces, unsubscribes).
Eventing & Webhooks
• Transactional Messaging API (near real-time sends).
• Journey API Entry Events for event-based orchestration.
• Form posts / webhooks to CloudPages or API endpoints (validate, throttle, sanitize).
• SSJS HTTP and AMPscript functions for server-side calls (use sparingly; handle timeouts and caching).
Security & Compliance
• Principle of least privilege (scoped installed packages).
• Encrypt data in transit (HTTPS/TLS), PII minimization, data masking at rest in DEs when possible.
• Key rotation, secret storage (e.g., external secrets manager when integrating).
• CAN-SPAM/GDPR: lawful basis, consent versioning, auditability, contact deletion/retention.
Observability & Reliability
• Instrument custom logging DEs (API request/response, campaign events).
• Alerting for automation failures, journey errors, and SFTP/file anomalies.
• Dashboarding (e.g., CRM analytics, Power BI/Tableau) on Data Views and tracking extracts.
Education: BE and equivalent bachelor's degree or Equivalent Experience: A bachelor's degree or equivalent experience in marketing, communications, or a related field can be beneficial.
5-8+ years on Salesforce Marketing cloud experience
Marketing Cloud Certification:
• Salesforce.com CertifiedMarketingCloudEmailSpecialist
• Salesforce.com CertifiedMarketingCloudDeveloper
• Salesforce Certified Marketing Cloud Administrator
Continuous Learning:
Themarketinglandscapeisconstantlyevolving,sostayinguptodatewiththelatesttrendsandtechnologiesiscrucial.Workingontrialheadsorcertificationandprovidingsolutionsaspernewfeaturesprovidedfrom salesforce.com
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click here for more details.
Apex Benefits Overview:
Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.