DIGITAL NEWS CONTENT PRODUCER -WLBT
Gray Media, Jackson, MS, United States
Job Summary
WLBT is looking for a dynamic Digital Content Producer to join our newsroom's digital team and help deliver meaningful, engaging journalism across the platforms our audiences use every day. This is an exciting opportunity for a creative storyteller who thrives in a fast‑paced news environment and is passionate about connecting with communities through digital content.
Responsibilities
Create, write, and publish news content for digital platforms, including the station website, mobile app, CTV platforms, and social media channels.
Work closely with newsroom staff, reporters, producers, and managers to ensure timely and accurate coverage of breaking news and daily stories.
Optimize stories for digital audiences using strong headlines, video, images, social copy, and platform‑specific best practices.
Monitor digital and social performance to identify audience trends and improve engagement.
Ensure all content meets journalistic standards for accuracy, fairness, and ethics.
Qualifications
Bachelor's degree in Journalism, or related field.
Strong writing and editing skills with attention to accuracy and detail.
Understanding of social media platforms and digital audience engagement strategies.
Flexibility to work mornings, evenings, weekends, or holidays as news coverage requires.
Ability to work in a fast‑paced newsroom environment and handle multiple assignments under deadline pressure.
Equal Employment Opportunity
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
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WLBT is looking for a dynamic Digital Content Producer to join our newsroom's digital team and help deliver meaningful, engaging journalism across the platforms our audiences use every day. This is an exciting opportunity for a creative storyteller who thrives in a fast‑paced news environment and is passionate about connecting with communities through digital content.
Responsibilities
Create, write, and publish news content for digital platforms, including the station website, mobile app, CTV platforms, and social media channels.
Work closely with newsroom staff, reporters, producers, and managers to ensure timely and accurate coverage of breaking news and daily stories.
Optimize stories for digital audiences using strong headlines, video, images, social copy, and platform‑specific best practices.
Monitor digital and social performance to identify audience trends and improve engagement.
Ensure all content meets journalistic standards for accuracy, fairness, and ethics.
Qualifications
Bachelor's degree in Journalism, or related field.
Strong writing and editing skills with attention to accuracy and detail.
Understanding of social media platforms and digital audience engagement strategies.
Flexibility to work mornings, evenings, weekends, or holidays as news coverage requires.
Ability to work in a fast‑paced newsroom environment and handle multiple assignments under deadline pressure.
Equal Employment Opportunity
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
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