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Sales Engineer - US + LATAM

Alpaca, Miami, FL, United States


Who We Are
Alpaca is a US‑headquartered self‑clearing broker‑dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Our recent Series D funding round brought our total investment to over $320 million, fueling our ambitious vision.

Our Team Members
We’re a dynamic team of 230+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond.

We’re searching for passionate individuals eager to contribute to Alpaca’s rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.

Your Role
As a Sales Engineer at Alpaca, you will be the go‑to expert for all products and services offered to our partners. Your role is to leverage your technical skills, excellent communication, and creative problem‑solving abilities to support the sales process for Alpaca’s growing suite of products and services. You will focus on expanding our base of enterprise partners within your assigned territory.

Things You Get to Do

Serve as the product and technical subject matter expert, capable of thoroughly understanding and articulating all aspects of the Alpaca platform to diverse audiences and stakeholders

Serve as a regional market‑specific expert in regulations, compliance, and jurisdictional requirements

Be comfortable working with senior leaders and C‑level executives

Collaborate closely with the Sales and Customer Success teams, providing essential technical advisory and product expertise throughout the client lifecycle

Present compelling product and technical use cases to prospective clients, while building trust and confidence in Alpaca’s technical capabilities

Translate complex business and technical requirements into clear, simple solutions

Create sales support materials and documentation for new features and products

Own technical sales engagement end‑to‑end: discovery calls, solution validation, RFPs, and questionnaires that win deals

Lead demo strategy and execution, creating technical narratives that convert prospects into customers

Travel as needed to support sales activities and customer engagements

Stay updated on internal product development timelines and work closely with the product team to test and roll out new features to partners

Who You Are (Must‑Haves)

Excited by the prospect of working in a startup environment; the ideal candidate is a self‑starter who will take the lead in defining new processes where appropriate

5+ years in a Sales Engineering, Solutions Engineering, or Partner Engineering client‑facing role, with experience working at API or SaaS‑first companies

Strong technical background, including hands‑on experience working with APIs, WebSockets, Postman, Grafana and JSON

Superior verbal and written communication skills in English are essential for driving clarity on goals, setting expectations, and effectively collecting feedback from clients

Ability to translate complex technical concepts into simple, understandable terms

Proven ability to manage multiple assignments simultaneously, work independently and drive projects to completion with minimum guidance and close attention to detail

Must speak fluent English and either Spanish or Portuguese

You’ll Be a Rockstar If You Have

Experience working at a Broker‑Dealer or FinTech company

Closing Enterprise deals alongside AEs

Securities Industry Essentials (SIE) and/or Series 7 certification

Familiarity with Metabase

Experience working with Coast (demo software)

Excitement to learn more about the securities industry

Experience working with FIX eXchange protocol

Experience working with OpenAPI, ReadMe and documentation

How We Take Care of You

Competitive Salary & Stock Options

Health Benefits

New Hire Home‑Office Setup: One‑time USD $500

Monthly Stipend: USD $150 per month via a Brex Card

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

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