Product Marketing Manager – Sales Enablement
Salesforce, Indianapolis, IN, United States
Product Marketing Manager – Sales Enablement
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
We are seeking a
Product Marketing Manager – Sales Enablement
to lead the development and activation of sales-facing content for the Customer Zero program.
Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but
usable and impactful in real sales conversations .
You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into
high-quality, practical assets , from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.
Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both
strategic and actionable .
Sales Enablement Strategy & Field Partnership
Build strong relationships with sales leaders, sellers, and field enablement teams to understand:
What content is needed
What formats are most effective
What actually gets used in customer conversations
Translate field insights into a clear sales enablement strategy for Customer Zero
Continuously gather feedback and iterate on assets to improve adoption and effectiveness
Customer Zero Story Activation for Sales
Translate Customer Zero transformation stories into sales-ready materials, including:
First-call decks
Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)
Case studies and narrative summaries
Demo scripts and supporting materials
Ensure content:
Is tailored to specific personas and buying stages
Clearly communicates business value and outcomes
Connects Salesforce capabilities to real-world transformation
Content Development & Customization
Develop and maintain a library of high-impact, reusable sales assets
Adapt core narratives into:
Role-based versions
Different levels of technical depth
Ensure content is:
Clear and easy for sellers to use
Modular and adaptable
Consistent with Salesforce messaging and positioning
Cross-Functional Collaboration
Partner with:
Customer Zero program leadership
Product marketing
Sales enablement
Customer success and internal practitioners
Events and campaign teams
Ensure alignment between:
Story development
Campaigns
Sales activation
Demos & Experiential Content
Collaborate and where possible build clickable demos
Ensure demos clearly show:
How Salesforce technology enables transformation
The connection between product capabilities and business outcomes
Connect to how Salesforce’s implementation applies to other industries and size of companies
AI-Enabled Scale & Efficiency
Leverage AI to:
Accelerate content creation and iteration
Tailor content for different personas and use cases
Synthesize feedback and identify content gaps
Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable:
Sellers to self-serve content
Consistency across the organization
Measurement & Adoption
Track usage and effectiveness of Customer Zero sales assets
Partner with sales enablement to measure:
Adoption
Impact on pipeline and deal progression
Continuously refine content based on feedback and performance
Qualifications
5+ years of experience in product marketing, sales enablement, or related roles
Strong understanding of enterprise sales processes and buyer journeys
Proven ability to create sales-ready content that is used in the field
Experience working with executive-level audiences and tailoring messaging for different personas
Strong storytelling and communication skills
Ability to translate complex technical concepts into clear business value
Experience working cross-functionally across marketing, product, sales, and customer teams
Familiarity with AI tools for content creation and workflow acceleration is a plus
Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. We believe we can lead the path to equality by creating a workplace that’s inclusive and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com.
#J-18808-Ljbffr
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
We are seeking a
Product Marketing Manager – Sales Enablement
to lead the development and activation of sales-facing content for the Customer Zero program.
Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but
usable and impactful in real sales conversations .
You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into
high-quality, practical assets , from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.
Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both
strategic and actionable .
Sales Enablement Strategy & Field Partnership
Build strong relationships with sales leaders, sellers, and field enablement teams to understand:
What content is needed
What formats are most effective
What actually gets used in customer conversations
Translate field insights into a clear sales enablement strategy for Customer Zero
Continuously gather feedback and iterate on assets to improve adoption and effectiveness
Customer Zero Story Activation for Sales
Translate Customer Zero transformation stories into sales-ready materials, including:
First-call decks
Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)
Case studies and narrative summaries
Demo scripts and supporting materials
Ensure content:
Is tailored to specific personas and buying stages
Clearly communicates business value and outcomes
Connects Salesforce capabilities to real-world transformation
Content Development & Customization
Develop and maintain a library of high-impact, reusable sales assets
Adapt core narratives into:
Role-based versions
Different levels of technical depth
Ensure content is:
Clear and easy for sellers to use
Modular and adaptable
Consistent with Salesforce messaging and positioning
Cross-Functional Collaboration
Partner with:
Customer Zero program leadership
Product marketing
Sales enablement
Customer success and internal practitioners
Events and campaign teams
Ensure alignment between:
Story development
Campaigns
Sales activation
Demos & Experiential Content
Collaborate and where possible build clickable demos
Ensure demos clearly show:
How Salesforce technology enables transformation
The connection between product capabilities and business outcomes
Connect to how Salesforce’s implementation applies to other industries and size of companies
AI-Enabled Scale & Efficiency
Leverage AI to:
Accelerate content creation and iteration
Tailor content for different personas and use cases
Synthesize feedback and identify content gaps
Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable:
Sellers to self-serve content
Consistency across the organization
Measurement & Adoption
Track usage and effectiveness of Customer Zero sales assets
Partner with sales enablement to measure:
Adoption
Impact on pipeline and deal progression
Continuously refine content based on feedback and performance
Qualifications
5+ years of experience in product marketing, sales enablement, or related roles
Strong understanding of enterprise sales processes and buyer journeys
Proven ability to create sales-ready content that is used in the field
Experience working with executive-level audiences and tailoring messaging for different personas
Strong storytelling and communication skills
Ability to translate complex technical concepts into clear business value
Experience working cross-functionally across marketing, product, sales, and customer teams
Familiarity with AI tools for content creation and workflow acceleration is a plus
Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. We believe we can lead the path to equality by creating a workplace that’s inclusive and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com.
#J-18808-Ljbffr