Marketing Intern
Buffalo Rock Company, Edgemoor Estates, AL, United States
Marketing Intern
Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 125 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands.
Summary/Objective The Marketing Intern will support the Corporate Marketing team in executing local marketing initiatives, brand activations, and promotional programs. This role provides hands‑on experience in brand marketing, campaign coordination, and partnership support while assisting the team with various marketing projects and administrative tasks. The intern will gain exposure to integrated marketing strategies and the execution of campaigns that support Buffalo Rock’s beverage portfolio.
Responsibilities
Assist with coordination and organization of marketing campaigns, promotions, and brand initiatives
Support marketing efforts by gathering information, preparing reports, and organizing campaign materials
Conduct market and competitive research to identify potential marketing opportunities
Assist with the preparation of presentations, marketing updates, and internal communications
Help coordinate logistics for meetings, brand activations, and marketing events
Provide administrative support for various marketing projects and initiatives
Perform other duties as assigned by Supervisor
Other Duties and Responsibilities
Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off‑site function during work hours or after work hours while representing the Buffalo Rock Company.
Responsible for continuous self‑improvement through the knowledge and use of all Buffalo Rock provided training, either web‑based, in‑house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
Ensure that every reasonable precaution is taken to protect the Company from possible damage, theft, or other liabilities.
Ensure that every reasonable precaution is taken to protect the safety of employee‑partners, self, customers, Buffalo Rock property, and customer property.
Honor and follow through on all business commitments.
Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."
Live Buffalo Rock's Core Values:
Committed to serving our communities.
Customer success drives our success.
Integrity matters.
Obsessed with continuous improvement.
We care for each other.
Win the day.
Competencies
Communication, Written – Ability to communicate in writing clearly and concisely.
Complex Problem Solving – Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Customer Oriented – Ability to take care of the customers' needs while following company procedures.
Organized – Possessing the trait of being organized or following a systematic method of performing a task.
Working Under Pressure – Ability to complete assigned tasks in stressful situations.
Skills
Strong, proven project management skills.
Must have knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
High degree of initiative and attention to detail, and the ability to manage multiple high‑priority tasks, work under pressure and meet deadlines as required independently or within a team.
Outstanding written and verbal communications skills, with the keen ability to develop the right messages for the right audiences.
Strong relationship‑building skills and ability to influence senior leaders to improve outcomes.
Must have a proven track record of developing trust and relationships among peers and leaders to successfully implement projects in a cross‑functional organization.
Must be able to work with a geographically spread, culturally diverse team, stakeholders, and partners.
Required Education and Experience
Education: High School diploma or GED; Required.
Experience: None.
Affirmative Action/EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.
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Summary/Objective The Marketing Intern will support the Corporate Marketing team in executing local marketing initiatives, brand activations, and promotional programs. This role provides hands‑on experience in brand marketing, campaign coordination, and partnership support while assisting the team with various marketing projects and administrative tasks. The intern will gain exposure to integrated marketing strategies and the execution of campaigns that support Buffalo Rock’s beverage portfolio.
Responsibilities
Assist with coordination and organization of marketing campaigns, promotions, and brand initiatives
Support marketing efforts by gathering information, preparing reports, and organizing campaign materials
Conduct market and competitive research to identify potential marketing opportunities
Assist with the preparation of presentations, marketing updates, and internal communications
Help coordinate logistics for meetings, brand activations, and marketing events
Provide administrative support for various marketing projects and initiatives
Perform other duties as assigned by Supervisor
Other Duties and Responsibilities
Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off‑site function during work hours or after work hours while representing the Buffalo Rock Company.
Responsible for continuous self‑improvement through the knowledge and use of all Buffalo Rock provided training, either web‑based, in‑house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
Ensure that every reasonable precaution is taken to protect the Company from possible damage, theft, or other liabilities.
Ensure that every reasonable precaution is taken to protect the safety of employee‑partners, self, customers, Buffalo Rock property, and customer property.
Honor and follow through on all business commitments.
Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."
Live Buffalo Rock's Core Values:
Committed to serving our communities.
Customer success drives our success.
Integrity matters.
Obsessed with continuous improvement.
We care for each other.
Win the day.
Competencies
Communication, Written – Ability to communicate in writing clearly and concisely.
Complex Problem Solving – Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Customer Oriented – Ability to take care of the customers' needs while following company procedures.
Organized – Possessing the trait of being organized or following a systematic method of performing a task.
Working Under Pressure – Ability to complete assigned tasks in stressful situations.
Skills
Strong, proven project management skills.
Must have knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
High degree of initiative and attention to detail, and the ability to manage multiple high‑priority tasks, work under pressure and meet deadlines as required independently or within a team.
Outstanding written and verbal communications skills, with the keen ability to develop the right messages for the right audiences.
Strong relationship‑building skills and ability to influence senior leaders to improve outcomes.
Must have a proven track record of developing trust and relationships among peers and leaders to successfully implement projects in a cross‑functional organization.
Must be able to work with a geographically spread, culturally diverse team, stakeholders, and partners.
Required Education and Experience
Education: High School diploma or GED; Required.
Experience: None.
Affirmative Action/EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.
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