Senior Salesforce Administrator
Regency Centers, Jacksonville, FL, United States
About this Opportunity:
At Regency Centers, our people are our greatest asset, and we believe that our highly skilled and talented team makes us better. We are seeking a full-time
Senior Salesforce Administrator
to join our corporate office located in Jacksonville. This person will bring at least 5 years of hands-on Salesforce administration experience, using a results-driven approach to manage, configure, and optimize Salesforce environments that support business operations and encourage strong user adoption. They will design and implement scalable solutions using declarative tools such as Flow, Process Builder, validation rules, and custom objects to streamline workflows and strengthen data integrity.
This individual will also lead efforts in user management, security model design, reporting and dashboards, and system integrations, with a focus on creating a seamless and effective user experience while aligning Salesforce capabilities with broader organizational goals. Working cross-functionally, this person will gather requirements, collaborate with stakeholders, and deliver thoughtful, efficient solutions in a fast-paced, agile environment. Success in this role comes from strong problem-solving skills, attention to detail, and a mindset of continuous improvement, along with hands-on experience supporting Sales Cloud and Service Cloud implementations.
What You'll Be Doing:
Serve as the primary owner of the Salesforce platform, ensuring performance, scalability, and reliability.
Oversee release management, sandbox strategy, and deployment processes
Stay current with Salesforce releases and proactively recommend enhancements
Building and maintaining custom objects, fields, page layouts, flows, validation rules, and reports/dashboards tailored to real estate workflows (leasing pipeline, tenant lifecycle, deal tracking)
Day-to-day administration of the Salesforce org - user management, profiles, permission sets, roles, and license management
Managing data quality - deduplication, import/export, ongoing hygiene across property, tenant, and contact records
Evaluating and managing AppExchange applications and integrations with third-party real estate platforms
Ensure security, compliance and data governance alignment across Salesforce orgs and integrations.
Collaborate with IT and enterprise architects to align Salesforce architecture with JD Edwards and corporate systems.
Documenting processes, system changes, and configurations
Supporting leasing teams with pipeline visibility and deal stage management across a national portfolio
Partnering with asset management and operations on tenant onboarding, lease expiration tracking, and renewal workflows
Training and onboarding new users; driving adoption across leasing, property management, and executive teams
Serving as the primary liaison between business stakeholders and any external Salesforce partners or consultants
Other duties assigned by management.
Are You Qualified?
Required
Bachelor's degree in information technology, Computer Science or related field
Salesforce Administrator Certification
Minimum of 5 years of Salesforce Administration experience
Deep understanding of Salesforce Platform architecture
Proficiency in standard & custom objects, fields, page layouts, and record types
Strong grasp of profiles, roles, permission sets, and sharing rules
Experience with Lightning Experience customization (Lightning App Builder, dynamic forms)
Data import/export using tools like Data Loader, Import Wizard
Data quality management (validation rules, duplicate management)
Knowledge of data modeling and relationships (Lookup, Master-Detail)
Understanding of field-level security and org-wide defaults
Expertise in Flow Builder (record-triggered, scheduled, screen flows)
Experience with Workflow Rules and Process Builder (legacy + migration to Flow)
Ability to design scalable automation with best practices
Approval processes and business process automation
Scheduling and report automation
Basic understanding of APIs (REST/SOAP)
Experience integrating Salesforce with external systems (via middleware or native tools)
Familiarity with tools like MuleSoft (nice-to-have)
Experience with Sales Cloud, Service Cloud, or industry-specific clouds
Preferred
Advanced Administration
Platform App Builder
Experience in commercial real estate, retail, or property management
* Regency Centers will not sponsor employment-based immigration petitions or applications for this position, including but not limited to H-1B, TN visa, or permanent residency.
Personal Traits We Value:
Strategic thinking with a focus on scalable solutions
Strong stakeholder management and cross-functional collaboration
High attention to detail and commitment to data integrity
Ability to influence decision-making through data and insights
Proactive, self-driven, and solutions-oriented mindset
Comfort working with cross-functional stakeholders - from leasing reps to C-suite
Excellent analytical, problem-solving, and communication skills
Background in high-growth or enterprise environments
A Little Bit About Us:
Weown and operate premier shopping centers in suburban neighborhoods in the top cities and markets across the country. We live by a strong set of values, which have guided us for more than 60 years.
Our centers thrive with highly productive grocers, restaurants, service providers, and terrific retailers that connect to their communities and customers. We are also active developers of new shopping centers that feature great merchandising, placemaking, and customer engagement as part of our Fresh Look program.
We are a vertically integrated real estate company and a qualified real estate investment trust (REIT) that is self-administered, self-managed, and an S&P 500 Index member. Learn more about us at RegencyCenters.com.
Benefits:
Our compensation and benefits package is very competitive and includes the following benefits and more. For additional information visit www.regencycenters.com/careers.
Work/Life Balance
23+ PTO days annually
11 paid holidays (in addition to PTO)
Paid leave programs (parental, compassion, bereavement, jury duty, and military)
Health Advocacy + Employee Assistance Program (EAP)
Financial Security
401(k) with a generous company match plus corporate profit sharing
Anniversary stock grant awards
Health Savings Account (HSA), Health Care FSA, and Dependent Care FSA
100% company paid Life Insurance/AD&D and Disability Insurance
Voluntary benefits (supplemental life/AD&D, critical illness, accident, hospital indemnity, and identity theft)
Student loan repayment resources
Health and Wellness
Medical, Dental and Vision Insurance
Award winning and incentives-based wellbeing program through Personify Health
Family planning, mental health, and pain management programs
Community Focused
52 hours per year of paid Volunteer Time Off
Company gift matching
Growth and Development
Tuition reimbursement
Continued education opportunities
LinkedIn Learning premium subscription
Professional membership support
Employee Resource Groups
#LI-AH1
*Regency Centers is an equal opportunity employer. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify as to disability and/or protected veteran status when applying. Employment is contingent upon successful completion of background investigation. Regency Centers is a smoke-free and drug-free workplace. Pre-employment drug screening is required. No recruiters or agencies without a previously signed contract. Only candidates whose profiles closely match requirements will be contacted during this search.
At Regency Centers, our people are our greatest asset, and we believe that our highly skilled and talented team makes us better. We are seeking a full-time
Senior Salesforce Administrator
to join our corporate office located in Jacksonville. This person will bring at least 5 years of hands-on Salesforce administration experience, using a results-driven approach to manage, configure, and optimize Salesforce environments that support business operations and encourage strong user adoption. They will design and implement scalable solutions using declarative tools such as Flow, Process Builder, validation rules, and custom objects to streamline workflows and strengthen data integrity.
This individual will also lead efforts in user management, security model design, reporting and dashboards, and system integrations, with a focus on creating a seamless and effective user experience while aligning Salesforce capabilities with broader organizational goals. Working cross-functionally, this person will gather requirements, collaborate with stakeholders, and deliver thoughtful, efficient solutions in a fast-paced, agile environment. Success in this role comes from strong problem-solving skills, attention to detail, and a mindset of continuous improvement, along with hands-on experience supporting Sales Cloud and Service Cloud implementations.
What You'll Be Doing:
Serve as the primary owner of the Salesforce platform, ensuring performance, scalability, and reliability.
Oversee release management, sandbox strategy, and deployment processes
Stay current with Salesforce releases and proactively recommend enhancements
Building and maintaining custom objects, fields, page layouts, flows, validation rules, and reports/dashboards tailored to real estate workflows (leasing pipeline, tenant lifecycle, deal tracking)
Day-to-day administration of the Salesforce org - user management, profiles, permission sets, roles, and license management
Managing data quality - deduplication, import/export, ongoing hygiene across property, tenant, and contact records
Evaluating and managing AppExchange applications and integrations with third-party real estate platforms
Ensure security, compliance and data governance alignment across Salesforce orgs and integrations.
Collaborate with IT and enterprise architects to align Salesforce architecture with JD Edwards and corporate systems.
Documenting processes, system changes, and configurations
Supporting leasing teams with pipeline visibility and deal stage management across a national portfolio
Partnering with asset management and operations on tenant onboarding, lease expiration tracking, and renewal workflows
Training and onboarding new users; driving adoption across leasing, property management, and executive teams
Serving as the primary liaison between business stakeholders and any external Salesforce partners or consultants
Other duties assigned by management.
Are You Qualified?
Required
Bachelor's degree in information technology, Computer Science or related field
Salesforce Administrator Certification
Minimum of 5 years of Salesforce Administration experience
Deep understanding of Salesforce Platform architecture
Proficiency in standard & custom objects, fields, page layouts, and record types
Strong grasp of profiles, roles, permission sets, and sharing rules
Experience with Lightning Experience customization (Lightning App Builder, dynamic forms)
Data import/export using tools like Data Loader, Import Wizard
Data quality management (validation rules, duplicate management)
Knowledge of data modeling and relationships (Lookup, Master-Detail)
Understanding of field-level security and org-wide defaults
Expertise in Flow Builder (record-triggered, scheduled, screen flows)
Experience with Workflow Rules and Process Builder (legacy + migration to Flow)
Ability to design scalable automation with best practices
Approval processes and business process automation
Scheduling and report automation
Basic understanding of APIs (REST/SOAP)
Experience integrating Salesforce with external systems (via middleware or native tools)
Familiarity with tools like MuleSoft (nice-to-have)
Experience with Sales Cloud, Service Cloud, or industry-specific clouds
Preferred
Advanced Administration
Platform App Builder
Experience in commercial real estate, retail, or property management
* Regency Centers will not sponsor employment-based immigration petitions or applications for this position, including but not limited to H-1B, TN visa, or permanent residency.
Personal Traits We Value:
Strategic thinking with a focus on scalable solutions
Strong stakeholder management and cross-functional collaboration
High attention to detail and commitment to data integrity
Ability to influence decision-making through data and insights
Proactive, self-driven, and solutions-oriented mindset
Comfort working with cross-functional stakeholders - from leasing reps to C-suite
Excellent analytical, problem-solving, and communication skills
Background in high-growth or enterprise environments
A Little Bit About Us:
Weown and operate premier shopping centers in suburban neighborhoods in the top cities and markets across the country. We live by a strong set of values, which have guided us for more than 60 years.
Our centers thrive with highly productive grocers, restaurants, service providers, and terrific retailers that connect to their communities and customers. We are also active developers of new shopping centers that feature great merchandising, placemaking, and customer engagement as part of our Fresh Look program.
We are a vertically integrated real estate company and a qualified real estate investment trust (REIT) that is self-administered, self-managed, and an S&P 500 Index member. Learn more about us at RegencyCenters.com.
Benefits:
Our compensation and benefits package is very competitive and includes the following benefits and more. For additional information visit www.regencycenters.com/careers.
Work/Life Balance
23+ PTO days annually
11 paid holidays (in addition to PTO)
Paid leave programs (parental, compassion, bereavement, jury duty, and military)
Health Advocacy + Employee Assistance Program (EAP)
Financial Security
401(k) with a generous company match plus corporate profit sharing
Anniversary stock grant awards
Health Savings Account (HSA), Health Care FSA, and Dependent Care FSA
100% company paid Life Insurance/AD&D and Disability Insurance
Voluntary benefits (supplemental life/AD&D, critical illness, accident, hospital indemnity, and identity theft)
Student loan repayment resources
Health and Wellness
Medical, Dental and Vision Insurance
Award winning and incentives-based wellbeing program through Personify Health
Family planning, mental health, and pain management programs
Community Focused
52 hours per year of paid Volunteer Time Off
Company gift matching
Growth and Development
Tuition reimbursement
Continued education opportunities
LinkedIn Learning premium subscription
Professional membership support
Employee Resource Groups
#LI-AH1
*Regency Centers is an equal opportunity employer. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify as to disability and/or protected veteran status when applying. Employment is contingent upon successful completion of background investigation. Regency Centers is a smoke-free and drug-free workplace. Pre-employment drug screening is required. No recruiters or agencies without a previously signed contract. Only candidates whose profiles closely match requirements will be contacted during this search.